運用AWS開創與發展事業

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Presented by York Zhong
Startup BD Head, Greater China
August 30 2016
Why Startups ♥ Cloud

2. The most radical and
transformative of inventions are
often those that empower others to
unleash their creativity – to pursue
their dreams！
－Jeff
Bezos

3. What if we change how people
travel?
What will happen if we
unleash creativity…

4. 301-1000 listings
2009
50-100 listings
101-300 listings
1001+ listings

5. 301-1000 listings
2010
50-100 listings
101-300 listings
1001+ listings

6. 301-1000 listings
2011
50-100 listings
101-300 listings
1001+ listings

7. 301-1000 listings
2012
50-100 listings
101-300 listings
1001+ listings

8. 1,500,000
Total Listings

9. USD10B Evaluation
April 2014

11. An IT team of only 5
我们只需要资源和精力投入在核
心业务上，其它的都交给AWS.

12. “Any new business should
consider going 100% cloud
from the start”
Marc Andreessen, Andreessen Horowitz

13. Why?

14. Because you can test your idea,
very quickly, for little money.
Then, if you are on to something,
you can scale, rapidly.

15. From Idea to MVP
From MVP to Scale

16. AWS enables you to
Fail Forward
Fail Faster
Fail Cheaper

17. Innovation & Iteration
Time
Scale
Started: burbn, location-based mobile
app. Photo sharing is just one feature
Now: re-written as
photo app. Sold to FB
for 1bn

18. AWS lowers the cost of Innovation
Time
Scale
Scenario
Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….

19. Dev / Test Environment
Time
Scale
Average Spend
$0
p/m

20. “Cloud computing and the open
source movements have brought
down the costs of starting a
company by more than 90%.”
Mark Suster, Upfront Ventures

21. How do I scale my architecture to
support my first 10 Million users?

23. AWS Global Infrastructure
13 Regions
35 Availability Zones
56 Edge Locations

24. ”
“ With traditional IT, it would take weeks or months to
contend with hardware lead times to add more capacity.
Using AWS, we can look at user metrics weekly or daily
and react with new capacity in 30 seconds.
Richard Crowley
Director of Operations, Slack

25. What Services do Startups ♥?

26. AWS Elastic Beanstalk
Fast & simple
to begin
Developer
productivity
Impossible
to outgrow
Complete
resource control

27. AWS Device Farm
Improve the quality of your iOS,
Android, and web applications
by testing against real mobile
devices in the AWS Cloud

28. AWS Lambda
An event-driven computing service for dynamic applications
• Stateless, request-driven code called
Lambda functions
• No infrastructure to manage
• Implicit scaling: just make requests
• NodeJS, Java, Python
• Bring your own code (custom libs etc)
• Fine-grained pricing
AWS Lambda: connective tissue for AWS services

29. AWS Mobile Hub

30. How can we help?

31. AWS Global A&I and VC Partners
31

32. AWS Greater China A&I and VC Partners
32

33. Does your Startup…

34. Use the Internet?
AWS Promotional Credits AWS Support AWS Training Special Offers
Office Hours Startup Community Toolbox Startup Spotlight

35. Packages & Benefits
AWS Activate
Portfolio Package
Startups in select accelerators
• AWS Free Usage Tier
• Developer Support 1 Month
• AWS Technical Professional
• 1 self-paced lab
• Startup Forum
• 3rd party offers
• AWS Promotional Credit
• Business Support 1 year
• AWS Technical Professional
• "AWS Essentials” class
• 4 self-paced labs
• Startup Forum
• 3rd party offers
Self Starter Package
Startups doing it on their own

36. Sell a Physical Product?

37. http://aws.amazon.com/start-ups/
warrenli@amazon.com
yzzhong@amazon.com
Thank you!