The document discusses getting a minimum viable product (MVP) using AWS services. It states that most startups know the problem but not the solution, and that lean startups should focus on a simple initial implementation with minimal features, release to users, and listen to feedback. It then provides examples of how Fandora Shop, an e-commerce site for artists, used AWS to build their platform within 3 months with a single developer by leveraging AWS services for infrastructure and automating tasks to focus on product development. Key services mentioned include Elastic Beanstalk, S3, CloudFront, and Auto Scaling with CloudWatch.

1. Getting to MVP
(Minimum Viable Product)

2. Traditional World
customer is known
features are known
solution is known

3. Traditional World
is not where we live

4. Most startups
Know the problem, but not the solution
Many don't even know precisely what
problem they solve

5. Lean Startups:
LEARN & ADAPT

6. 1.
Focus on a simple implementation of your idea

7. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features

8. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
3.
Release and listen to your users

9. 1.
Focus on a simple implementation of your idea
2.
Start with a minimal core set of features
3.
Release and listen to your users
Minimum Viable Product

10. MVP
Smallest thing I can do to test my idea?

11. a prototype shouldn't require big investments

12. It should be cheap and validate ideas

14. This Session
From 0 to MVP in 30 minutes

15. What matters most?
Cost of Innovation
Focus

16. « Want to increase innovation?
Lower the cost of failure »
Joi Ito

17. AWS enables you to
Fail Forward
Fail Faster
Fail Cheaper

18. Scale
Product Development
MVP
Time

19. Scale
Innovation & Iteration
MVP
Time

20. Innovation & Iteration
Now: re-written as
app. Photo sharing is just one feature
photo app. Sold to FB
for 1bn
Scale
Started: burbn, location-based mobile
Time

21. Innovation & Iteration
Now: micro-blogging,
podcasts
500M users, >10Bn
valuation
Scale
Started: odeo, site to create & share
Time

22. Innovation & Iteration
Now: raised $42M,
successful. But then game 52…
downloaded 1B times,
25% paid, best sold
game on AppStore
Scale
Started: developed 51 games, none very
Time

23. “Timing, perseverance, and ten years of trying
will eventually make you look like an overnight
success.”
Biz Stone, Twitter co-founder

24. AWS lowers the cost of Innovation
Scenario
Scale
Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….
Time

25. Dev / Test Environment
Average Spend
Scale
$0
p/m
Time

26. Alpha Release
Average Spend
Scale
$15
p/m
Time

27. Beta Release / MVP
Average Spend
Scale
$235
p/m
Time

28. Getting to MVP for $250
Total Spend to MVP
Scale
$250
$0
$15
$235
Time
• 3 months dev/test/release
• Serving Beta customers
• Ready for full production
and scale

29. FOCUS!
Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can
(Deep insight alert: Developer Time = Money)
Build apps, not infrastructure

30. "Startups are all about focus. AWS enables focus"
Ray Bradford, Kleiner Perkins, Caulfield & Byers

31. “Your users around the world don’t
care that you wrote your own DB”
Mike Krieger, Instagram Cofounder

32. Focus requires Automation
AWS Elastic
Beanstalk
AWS
OpsWorks
AWS
CloudFormation
DIY /
On Demand
Automated
resource
management – web
apps made easy
DevOps framework
for application
lifecycle management
and automation
Templates to deploy
& manage templatedriven provisioning
DIY, on demand
resources: EC2, S3,
customer AMI’s, etc.
Convenience
Control

33. DEMO
Your
MVP
on
AWS
Elas3c
Beanstalk

34. What’s
AWS
Elas3c
Beanstalk?

35. We
Create
the
EC2
Instance
You
Focus
on
Developing
Your
App
User
Applica,on
Applica,on
Service
HTTP
Service
Language
Interpreter
Opera,ng
System
Host

36. Flexibility
to
Choose
your
Stack

37. We’re
going
to
build
this…

38. Thank You
aws.amazon.com/start-­‐ups
aws.amazon.com/ac3vate

39. Taipei
台北
Getting to MVP
Fandora Shop
AWS Cloud Kata for Start-Ups and Developers

40. Fandora
26k Arts
2k Artist
20k Members
AWS Cloud Kata for Start-Ups and Developers
Fandora shop

41. Fandora Shop
AWS Cloud Kata for Start-Ups and Developers

42. Operation Model
Artists
upload works
manufacture
marketing
AWS Cloud Kata for Start-Ups and Developers
Artists
profit share
packaging
shipping

43. Traction
400+ Artists 2.5k Products 7k Units sold
AWS Cloud Kata for Start-Ups and Developers

44. Our Challenges
" Build our E-Commerce Platform in 3 months
" Manufacturing Execution System
" Responsive Web Layouts
" Marketing supported by Auto Scaling
AWS Cloud Kata for Start-Ups and Developers

45. Web Development & Technology Stack
AWS Cloud Kata for Start-Ups and Developers

46. Using AWS to get to MVP faster
" Only one full stack engineer so MUST focus on product
development, not infrastructure, 24/7 monitoring, etc.
" Leverage full AWS support & best practices for NodeJS, MongoDB
" AWS enables fast iteration & experimentation
AWS Cloud Kata for Start-Ups and Developers

47. Now: Manufacturing Execution System (MES) & Responsive Web Layouts on AWS
MES
Factory
Amazon
Glacier
Web
Server
EC2 Instance
Amazon S3
CloudFront
Responsive Web Layouts
AWS Cloud Kata for Start-Ups and Developers
Client

48. Marketing
AWS Cloud Kata for Start-Ups and Developers

49. Cloud Watch / Auto Scaling
CloudWatch
Auto Scaling
AWS Cloud Kata for Start-Ups and Developers

50. Fandora Shop
Revenue
S3
Usage
(
G B
)
CloudFront
Usage
(
100
G B
)
1-­‐Apr
1-­‐May
1-­‐Jun
AWS Cloud Kata for Start-Ups and Developers
1-­‐Jul
1-­‐Aug

51. Art Your Life
Fandora Shop 不只是販售商品
而是與
不同和色彩繽紛的生活態度
http://shop.fandora.tw
kevin@labin.cc
AWS Cloud Kata for Start-Ups and Developers