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Greg Scallan, Architect, Flipboard
Introduction
Your Social Magazine for Apple Mobile Devices

Delivers relevant articles and photos based on usage and
interactions within your social networks

Launched 6 months after the initial team put together

Over 5 million users and 2 billion page “flips” per month
Operating in the Cloud : Managing Complex, Real Time Data

               6 months to deploy a real-time, socially relevant magazine
Challenge      Constantly changing user interests


               Ability to change all hardware and software elastically
Architecture
               Frequently changing system requirements


               Complex queries on user and relevancy data
App needs
               Milliseconds count. So, does uptime



               Highly performant, reliable, proven database technology
 Solution
               Amazon RDS MySQL
The Data View of the World



                         Flipboard Application



                                ElastiCache         Memcache for
                                                    performance


                                                    Reliable and
Operational                                         Complex data,
Configuration                                       Queries
and State Data

                     SimpleDB           RDS MySQL
Friends, Magazines …
                                       anyone relevant to
                                       me who published
                                       something very
                                       recently that I care
                                       about seeing




                                       Show Me More, Please!




A friend who recently shared a photo
Amazon RDS Tips For Success
1. Leverage the Cloud for what it does best. Don’t bring old DC habits.

2. Scale up for better performance.

3. Use RDS for complex, real-time data.

4. Use Read Replicas to augment write heavy databases. They are awesome.

5. Leverage existing SQL knowledge and experience.

6. Use copies of your database for testing new code. It’s trivial and saves time.

7. Scale horizontally with sharding. Plan for it before you need it.

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AWS Customer Presentation: FlipBoard - How Flipboard uses Amazon RDS - AWS Summit 2012 - NYC

  • 2. Introduction Your Social Magazine for Apple Mobile Devices Delivers relevant articles and photos based on usage and interactions within your social networks Launched 6 months after the initial team put together Over 5 million users and 2 billion page “flips” per month
  • 3. Operating in the Cloud : Managing Complex, Real Time Data 6 months to deploy a real-time, socially relevant magazine Challenge Constantly changing user interests Ability to change all hardware and software elastically Architecture Frequently changing system requirements Complex queries on user and relevancy data App needs Milliseconds count. So, does uptime Highly performant, reliable, proven database technology Solution Amazon RDS MySQL
  • 4. The Data View of the World Flipboard Application ElastiCache Memcache for performance Reliable and Operational Complex data, Configuration Queries and State Data SimpleDB RDS MySQL
  • 5. Friends, Magazines … anyone relevant to me who published something very recently that I care about seeing Show Me More, Please! A friend who recently shared a photo
  • 6. Amazon RDS Tips For Success 1. Leverage the Cloud for what it does best. Don’t bring old DC habits. 2. Scale up for better performance. 3. Use RDS for complex, real-time data. 4. Use Read Replicas to augment write heavy databases. They are awesome. 5. Leverage existing SQL knowledge and experience. 6. Use copies of your database for testing new code. It’s trivial and saves time. 7. Scale horizontally with sharding. Plan for it before you need it.

Notes de l'éditeur

  1. Standard N-Tier Layered Architecture : Logic Tier talks to Data TierData Tier: we have many different DB's depending on the problem space:SimpleDB : Operational Configuration and State goes hereNoSQL : Content Processing (e.g. article categorization), usage processing (e.g. what topics do most readers in England care about at 8am versus 10pm), etc...Memcached (a.k.a ElastiCache) : If you will query it twice based on simple key/value, it goes here.RDS: Reliable AND Complex queries needed? Go hereIn general, we found per user data needed by the presentation tier is best stored using RDS since most requests are user/session focused and requires complex logic based on new features or user interface designs. This includes stuff such as what social networks you belong to, your social interactions such as liking photos or reading articles, synchronization of state across multiple devices, etc.