Migrating your enterprise applications to the cloud may mean reconsidering your software licensing as well as existing investments in operating systems and enterprise applications. This presentation will cover what AWS offers to protect your existing investments in software licenses and give you pointers towards significant savings, including licensing models and architecture considerations for the cloud. We will also explore popular ways to save on licenses for Microsoft products including SharePoint Server, Exchange Server, SQL Server and Windows on the AWS cloud using programs like Microsoft License Mobility and features like Amazon EC2 Dedicated Instances.

1. Licensing considerations for
Enterprise Applications on AWS
December 9, 2015 | Los Angeles, CA

2. Why AWS for Windows?
Secure Reliable High-Performance Familiar
Cost-Effective Extensive Flexible

3. AWS for Windows is Cost-Effective
“Had we built our SharePoint 2013 farm in our
other data center, we would have increased
costs by almost 50 percent. When you
compare our SharePoint 2010 farm to our
SharePoint 2013 farm, AWS allowed us to
increase our computing power while also
reducing costs by 14 percent.”
- Michael Cierkowski, Development Manager,
Slalom Consulting
 No hardware
procurement/deployment costs
 Improved hardware utilization
 Bring your own licenses
 Value-oriented culture
 No long-term commitments

4. Agenda
In this session, we’re going to cover:
General Licensing Concepts and Common Scenarios
on the AWS Cloud
Leveraging your own Microsoft licensing agreement to enjoy
Amazon EC2 Linux rates on Windows instances
Meeting stringent licensing compliance and regulatory requirements
using Dedicated Infrastructure on Amazon EC2
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2
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5. Licensing Concepts
& Common Scenarios

6. Licensing Concepts & Common Scenarios
Common Licensing Scenarios
Customers and partners mostly ask about
 Developer Tools and BYOL
 Virtual Desktop Infrastructure (VDI)
 Database Management Servers (SQL Server)
 High Availability and Disaster Recovery
 Corporate Applications (Exchange, SharePoint)
 Backup and Archiving
 Self-hosted Applications (SPLA)
Common Scenarios
General Concepts
Common Constructs

7. Licensing Concepts & Common Scenarios
General Licensing Concepts
The following concepts as they play a key role in licensing
 Sockets, Multi-Core technology
 Physical Processors, Hyper Threading, Virtual Processors
 Virtualization, Multi-tenant Infrastructure, Dedicated Infrastructure
 Providing Third Party Services
Common Scenarios
General Concepts
Common Constructs

8. Licensing Concepts & Common Scenarios
Common Licensing Constructs
The following concepts as they play a key role in licensing
 Licensing per device, per user, per OSE
 Licensing per socket, physical core, virtual core
 Named vs. concurrent users, Multiplexing
 Perpetual, non-perpetual, pay-as-you-go licensing
Common Scenarios
General Concepts
Common Constructs

9. Licensing
Options on AWS

10. Licensing Options onAWS
Buy licenses from AWS
Buy Licenses from AWS
Bring Existing Licenses
to AWS
You can buy Windows Server, or Windows
Server + SQL Server from AWS with EC2
Instances
 AWS manages licensing compliance
 Supports current and many legacy versions
 Windows Server Client Access Licenses
(CALs) are not required

11. Licensing Options onAWS
Bring existing licenses to AWS
Buying Licenses from AWS
Bring Existing Licenses
to AWS
Using License Mobility through Software
Assurance or dedicated AWS infrastructure,
you can use existing Microsoft licenses on
AWS and derive a number of benefits:
 Take advantage of the efficiencies of the cloud
while still purchasing perpetual licenses
 Extend the lifecycle of your software without
additional hardware costs
 Expedite your migration to the cloud by using
existing virtual machine images

12. Microsoft
Licensing Programs
in the Cloud

13. Service Provider License
Agreement (SPLA)
Microsoft Enterprise
Agreement
Microsoft License Mobility
Moving Microsoft Licenses
to Public Cloud
Environments
Microsoft Licensing Programs in the Cloud
Service Provider License Agreement (SPLA)
Many of you may have SPLAs
 Allows service providers to provide third party services
 SPLA partner:
– Only pays for as much software as they provide customers
– Can always access the latest version of Microsoft software
– Must report usage at core/socket level
AWS is a SPLA partner, and we understand that compliance can get complex

14. Microsoft Licensing Programs in the Cloud
Microsoft Enterprise Agreement
You, or many of your customers, may have EAs
 Designed for organizations with more than 250 users
 Minimum 3-year agreement
 Includes Software Assurance
 Can add users and devices as you go
– Must true up with Microsoft annually
Service Provider License
Agreement (SPLA)
Microsoft Enterprise
Agreement
Microsoft License Mobility
Moving Microsoft Licenses
to Public Cloud
Environments

15. Microsoft Licensing Programs in the Cloud
Microsoft License Mobility
Microsoft License Mobility allows you to deploy licenses purchased for on-
premises environments in cloud environments
 Comes with Software Assurance
 Can be used to bring a variety of software including SQL Server,
Exchange, SharePoint, System Center, Dynamics, and more
 Once a license has been assigned to a server, it cannot be reassigned
(moved to another server) for 90 days
Service Provider License
Agreement (SPLA)
Microsoft Enterprise
Agreement
Microsoft License Mobility
Moving Microsoft Licenses
to Public Cloud
Environments

16. Microsoft Licensing Programs in the Cloud
Moving Microsoft licenses to
public cloud environments
As you look to take existing licenses to the cloud, you may be wondering:
 How to gain visibility into usage at the core and socket level
 How to use Windows Server, which isn’t covered by License Mobility
 How to confirm with Microsoft that you’re in compliance with the
“90 day reassignment rule”
Service Provider License
Agreement (SPLA)
Microsoft Enterprise
Agreement
Microsoft License Mobility
Moving Microsoft Licenses
to Public Cloud
Environments
You may not reassign licenses within 90 days
of the last assignment.
- Microsoft Product Use Rights

17. Intro to Amazon
EC2 Dedicated
Infrastructure

18. Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
Intro toAmazon EC2 Dedicated Infrastructure
Amazon EC2 Dedicated Hosts
Amazon EC2 Dedicated Hosts give you access to physical servers with EC2
capacity fully dedicated to your use
 You have control over how instances are placed on a
physical server
 You can continue to use the same server over time, even when instances
are stopped and restarted
 Integrates with VM Import/Export, so you can move existing VM images,
including software license keys, to AWS

19. Intro toAmazon EC2 Dedicated Infrastructure
Comparing Dedicated Hosts to Standard EC2 Instances
 Multi-tenant servers host instances for multiple
customers’ workloads
 AWS determines which hosts instances run on
 You pay per instance
 Single-tenant servers host instances for one
customer’s workloads
 You can determine which hosts instances run on
 You pay per host
Standard Amazon EC2 Instances Amazon EC2 Dedicated Hosts
EC2 Instance
Customer 1
Customer 3
Customer 5
Customer 2
Customer 4
Customer 6
Customer X
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly

20. Intro toAmazon EC2 Dedicated Infrastructure
Dedicated Hosts give you license flexibility
 Instance-host affinity allows you to comply with the 90 day rule
 Per-core and per-socket visibility enables reporting at the physical level
 Placement controls ensure that instances run on the server you want them to,
helping you meet stringent compliance and regulatory requirements
 AWS Config allows you to record when instances start, stop, or are terminated
for license reporting and true-ups
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly

21. Intro toAmazon EC2 Dedicated Infrastructure
Amazon EC2 Dedicated Instances
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
Like Dedicated Hosts, Dedicated Instances give you access to servers dedicated exclusively to your
use, and can help give you more license flexibility on AWS. However, there are a few key differences
between the two:
Characteristic Dedicated Instances Dedicated Hosts
Enables the use of dedicated physical servers X X
Per Instance billing (subject to a $2 per region fee) X
Per Host billing X
Visibility of sockets, cores, host-ID X
Affinity between a host and instance X
Targeted instance placement X
Automatic instance placement X X
Add capacity using an allocation request X

22. Intro toAmazon EC2 Dedicated Infrastructure
Dedicated Infrastructure payment options
On Demand
 Per hour host or instance billing
 Allocation initiates billing
 Scale up and down as needed
 Access hosts or instances or instances worldwide in seconds
Reservations
 Save up to 70% compared to on demand
 1 and 3 year terms
 Upfront payment options
 Reservations are assigned to specific Dedicated Hosts or Dedicated Instance types
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly

23. Instance type Optimized for Hourly price
m4 General purpose $3.557
m3 General purpose $2.710
c4 Compute $2.429
c3 Compute $2.103
g2 GPU $3.089
r3 Memory $3.432
i2 Storage $8.252
Intro toAmazon EC2 Dedicated Hosts
Dedicated Hosts On-Demand Pricing
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly To learn more about pricing for Dedicated Hosts Reservations, please contact ehunter@csgservices.com

24. Instance type vCPU Memory
EBS
throughput
1 year price with no upfront
payment
(partial and full upfront available)
3 year price with
partial upfront
payment
(full upfront available)
m4.large 2 8 GiB 450 $95.63/month
$983 upfront +
$27.01/month
m4.xlarge 4 16 GiB 750 $191.99/month
$1966 upfront +
$54.75/month
m4.2xlarge 8 32 GiB 1,000 $383.25/month
$3931 upfront +
$109.50/month
m4.4xlarge 16 64 GiB 2,000 $767.23/month
$7863 upfront +
$218.27/month
m4.10xlarge 40 160 GiB 4,000 $1742.51/month
$17,870 upfront +
$494.40/month
Intro toAmazon EC2 Dedicated Hosts
Dedicated Instances Reservation Pricing
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly
To view prices for other instance types, visit aws.amazon.com/ec2/purchasing-options/dedicated-instances/
for a full Dedicated Reserved Instances pricing list

25. Intro toAmazon EC2 Dedicated Hosts
Leveraging the power of the cloud compliantly
With Amazon EC2 Dedicated infrastructure, you can access all the benefits
of AWS…
 Upgrade hardware with no procurement/deployment costs or downtime
 Automate scaling and load balancing
 Improve hardware utilization
 Eliminate costly capacity planning mistakes
…while using your existing licenses in full compliance and enjoying
Amazon EC2 Linux Rates.
Amazon EC2
Dedicated Hosts
Comparing Dedicated
Hosts to Standard EC2
Instances
Dedicated Hosts give you
license flexibility
Amazon EC2 Dedicated
Instances
Dedicated Infrastructure
payment options
Dedicated Hosts
On-Demand Pricing
Dedicated Reserved
Instances Pricing
Leveraging the power of
the cloud compliantly

26. Getting Started
& Next Steps

27. Getting Started & Next Steps
AWS is an extension of your existing datacenter
Direct Connect VPC
VM Import/Export CloudFormation
Identity & Access Management
AWS cloud
Your datacenter

28. Getting Started & Next Steps
Bringing your licenses to Dedicated Hosts
Allocate
Dedicated hosts
3
Launch onto
Dedicated
Hosts4Activate AWS
Config
2
Import VM
images using VM
Import/Export1

29. Getting Started & Next Steps
Next steps
Learn more about Amazon EC2 Dedicated Hosts
https://aws.amazon.com/ec2/dedicated-hosts/
Learn more about AWS and Microsoft licensing
https://aws.amazon.com/windows/resources/licensing/
Microsoft licensing on AWS FAQ
https://aws.amazon.com/windows/faq/
YouTube video: Amazon EC2 Enhancements for the Enterprise
https://www.youtube.com/watch?v=myijxx5Typw
Sign up for AWS for free
http://aws.amazon.com/getting-started
Join the AWS Partner Network
https://www.apn-portal.com/AWS_Partner_Application
 Email microsoft@amazon.com to get in touch
with the Microsoft Platform Team at AWS
 Try AWS for free with AWS Free Tier

30. Thank You