AWS Enterprise Summit Netherlands - Keynote

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The Future of Enterprise IT
How cloud is transforming enterprise IT and
allowing businesses to focus on what matters
Ian Massingham
Chief Evangelist (EMEA), AWS

2. and move faster
What if you could devote more resources to
the things that matter
while being more secure?

3. Thousands of enterprises are migrating

4. IT Map - Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Back Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Information Security
CISO
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS

5. IT Map - Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Back Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Information Security
CISO
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
Amazon EC2, Amazon S3, Amazon RDS,
Amazon VPC, Amazon Direct Connect,
Directory Service, IAM, AWS Service Catalog
Infrastructure/Delivery
VP Infrastructure

6. IT Map - Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Back Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Infrastructure/Delivery
VP Infrastructure
Information Security
CISO
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS
PMO Engineering Operations Design

7. IT Map - A Cloud-First Tomorrow
Information Security
Back Office
Systems
End User
Computing
Cloud Center of Excellence (CoE)
Products & Services

8. A DevOps Culture
Products & Services
Cloud Center of Excellence (CoE)
Run What You Build
Customer Service
Orientation
Automation

9. Every organization is unique, though we have
seen a pattern
Optimization
Migration
Foundation
Project

10. You can start with a project anywhere
Back Office Systems
CIO/VP Corp Systems
End User Computing
VP IT Support
Products & Services
CTO/VP Applications
AWS Elastic Beanstalk,
AWS Lambda, Amazon
SQS, Amazon SNS, Amazon
Mobile Analytics, Amazon
CloudFront
Amazon WorkMail,
Amazon WorkDocs,
AWS Marketplace, AWS
Directory Service, SaaS
Amazon WorkSpaces,
Amazon AppStream,
AWS Marketplace, AWS
Mobile Services, SaaS
AWS Identity and Access Management
(IAM), AWS CloudHSM, AWS Key
Management Service (AWS KMS),
Security Groups, AWS Marketplace
Amazon EC2, Amazon S3, Amazon RDS,
Amazon VPC, Amazon Direct Connect,
Directory Service, IAM, AWS Service Catalog
Infrastructure/Delivery
VP Infrastructure
Information Security
CISO

11. New Development
Hardware Refresh
Modernization
Desktops in
the Cloud
Common project starting points

12. Build future foundation: Cloud CoE + Hybrid
Products & Services Back Office Systems End User Computing
Information Security
Infrastructure Cloud CoE + DevOps

13. Create a Cloud Center of Excellence
Build a team with diverse
professional backgrounds
Start with basics and grow
the team’s responsibilities
Automate, be customer friendly,
and run-what-you-build

14. Common Cloud CoE objectives
Cloud Center of Excellence
Training
Identity
management
Asset
management
Reference
architectures
Cost and account
management
Hybrid
architecture

15. Your
Datacenter
Amazon Web
Services
Fully Featured
Compute
Resource &
Deployment
Management
Common Controls
for Security &
Access
Integrated
Networking
Data Integration &
Life Cycle
Management
Flexible Hybrid Architecture Options

16. =
Re-brand IT as an innovator

17. Break the dependency on legacy as you grow Cloud
CoE and migrate
Products & Services
Back Office
Systems
Information Security, CISO
End User
Computing
Back Office
Systems
End User
Computing
Infrastructure Cloud CoE + DevOps

18. Break the dependency on legacy as you grow Cloud
CoE and migrate
Products & Services
Back Office
Systems
Information Security, CISO
End User
Computing
Back Office
Systems
End User
Computing
Infrastructure Cloud CoE + DevOps

19. Tomas Riha
Platform Architect
Volvo Group Telematics
WirelessCar

20. Volvo Group Telematics/WirelessCar

21. corporate data center
corporate data center
corporate data center
VGT/WirelessCar Vision 2011

22. Test
GIT
Build Deploy Release
Nexus
Deploy
corporate data center
corporate data center
Lead time
Feedback
corporate data center
Our Continuous Delivery Vision 2011

23. Development
Organization
TestBuild Deploy Release Deploy
corporate data center
corporate data center
Operations
Organization
ITIL Process
Continuous Delivery - Reality
GIT
Nexus

24. Development
Operations
Architecture
Committee
Infrastructure
Architects
Infrastructure Change Projects
Customer Value
Development & Infrastructure Change

25. We need a Cloud Provider!
And we need to work
together!
Development & Infrastructure Change

26. DevOps Organization
Architecture &
Infrastructure Committee
Customer Value
Development & Infrastructure Change

27. DeliveryEngine
Test
GIT
Build Deploy Relase
PostgreSQLPostgreSQL PostgreSQLPostgreSQL
PostgreSQLPostgreSQL
PostgreSQLPostgreSQL
Bake Launch
Delivery Engine
Overseer GUI
Delivery Engine
Data Services
ITIL Process
Customer Value
Feedback
Lead time
Continuous Delivery in AWS

28. Continuous Delivery in AWS

29. PostgreSQLPostgreSQL PostgreSQLPostgreSQL PostgreSQLPostgreSQL
PostgreSQLPostgreSQL PostgreSQLPostgreSQL PostgreSQLPostgreSQL PostgreSQLPostgreSQL
PostgreSQLPostgreSQL
PostgreSQLPostgreSQL PostgreSQLPostgreSQL
Solutions
Infrastructure
Services
Platform
Customer Services
Login
Authorization
Connectivity
Notifications
Logging
Configuration
Database Hotels
VGT/WirelessCar Reality 2016

30. Continuous Delivery in AWS

31. ➜ Process
➜ Quality
➜ Control
➜ Traceability
➜ Security
➜ Cost
Continuous Delivery & Cloud is for the Enterprise!
Build in:

32. Thank You

33. Migrating to AWS has never been easier
People
Services
Patterns of
Success
Tools and
Automation

34. Robust migration experience
Kaplan Closes 8 Data Centers.
By Migrating Data Centers, Wilmar Saves 50% in
CAPEX.
Delaware North Moves Data Center to Save $3.5M
Over Five Years.
Hess Uses AWS to Streamline Data Center Migration in
6 Months.
News UK Shortens Time to Market by 6 Months by
Migrating 60% of its Data Centers.

35. Migration process
Opportunity
Evaluation
Portfolio Discovery
and Planning
Application Design
Application Migration
and Validation
Operations
Existing IT Estate Scoped Migration New Operating Model
Application 1
Application 2
Application 3
Application 1
Application 2
Application 3

36. Redesign
Application/
Infrastructure Architecture
App Code
Development
Full ALM /
SDLC
Integration
Purchase COTS/
SaaS & licensing
Manual Install
& Setup
Modify underlying
Infrastructure
Determine
new platform
Migration strategies
Retain / Not
Moving
Manual Config
Manual Deploy
Manual Install
Retire /
Decommission
Discover/Assess/Prioritize
Applications
Determine
Migration
Path
Use Migration Tools
Transition ProductionValidation
Automate

37. A global team of cloud experts to help you
AWS Enterprise Support
Help optimize your workloads in the AWS
cloud
Proactive management, tools, and consultative
services
AWS Professional Services
Help plan, architect, and implement every
aspect of your cloud journey
Work alongside you and your trusted partners
Experience and solutions to help every major
industry

38. Large migration delivery ecosystem
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39. AWS services to help you migrate
AWS Snowball
Simple large-
scale data
transfer
AWS Database
Migration Service
Migrate between on-
premises and cloud
databases
VM Import /
Export
Deploy
workloads
across your
infrastructure
AWS
Marketplace
2,750+ products from
925+ ISVs to help you
with migrations and a
cloud operating model

40. BI
DatabasesSecurity
Storage Media
Common AWS Marketplace migration categories
and brands
Networking

41. Partner tools to help you migrate

42. Focus on your customers as you continue
to optimize your business
Products & Services
Information Security
Back Office
Systems
End User
Computing
Cloud CoE + DevOps

43. “Friends don’t let friends
build data centers.”
Charles Phillips, CEO, Infor
Enterprises ISVs
Many organizations are now cloud-first with AWS

44. Best practices
Executive
Leadership
ExperimentEducate Staff
Cloud Center of
Excellence
medium.com/@stephenorban
Engage Partners

45. The AWS Cloud
"AWS is our trusted partner that is going to run our
company for the next 140 years.”
Jim Fowler – CIO, General Electric
and move faster
What if you could devote more resources to the
things that matter
while being more secure?

46. Thank you!
@IanMmmm
ianm@amazon.com

47. Hans Koolen
Sr. Director
Philips IT Global Services

48. Thank You