This session will highlight the most impactful announcements made at AWS re:Invent 2017 while giving you ideas on key use cases for new services and features. We’ll cover major themes of the conference, the new services and features within those themes and how they work together to make it faster and easier to build functionality into your app.

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Best of re:Invent 2017
Rich Cowper, Manager, Solutions Architecture - Startups

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Agenda
• The Flywheel
• Not-a-laundry-list

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Anything I should focus on?
AI
Media
Database
Internet of Things
Serverless & Containers
Core Platform Enhancements

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A lens for 2017; The Flywheel
Business
Technology
Selection
Developer
Experience
Developers
Lower Cost
Structures
Lower Prices
Growth

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Typically manifested by…
Business
Technology
Selection
Developer
Experience
Developers
Lower Cost
Structures
Lower Prices
Growth
Requirements
Simplification
Agility
Deliver &
Innovate
Elasticity
Cheaper

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AWS Elemental Media Services
Business
Technology
Selection

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Elemental Flow
MediaLive
Media
Package
MediaTailor
Media
Convert
MediaStore
ADS
CMS

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AWS IoT
Technology
Selection
Developer
Experience

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The Pragma Architecture
Serving Layer
IoT Tier
Small Thing
Army
Speed Layer
Intermittent Layer
Device DevOps
Audit and Authorization
Telemetry
Commands
App/Presentation Layer
Big Data Tier Application Tier
Transactional Layer
Ingest / Events

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AWS IoT in 2017
Serving Layer
IoT Tier
Small Thing Army
Speed Layer
Intermittent Layer
Device DevOps
Audit and Authorization
Telemetry
Commands
Big Data Tier
Ingest / Events
AWS Kinesis
Greengrass
AWS IoT

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AWS IoT in 2018
Serving Layer
IoT Tier
Small Thing Army
Speed Layer
Intermittent Layer
AWS IoT Device
Management
x509 Certs / Device
Defender
AWS IoT Analytics
AWS IoT Topics
Big Data Tier
MQTT/WS/HTTPS and IoT Analytics
Greengrass
AWS IoT
Amazon
FreeRTOS
IoT 1-Click

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Who is using Spot today?
Business
Lower Cost
Structures
Lower Prices

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The three stages of Spot “I Cant”
Deal with
bidding
Lose state
Deal with price
fluctuation

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The three stages of Spot “I Cant”
•Bidding is now optionalDeal with
bidding
•Spot HibernationLose state
•Steadier AZ pricingDeal with price
fluctuation

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Example – 1 week of p2.xlarge pricing
Late October 2017 Early January 2018

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Impact since re:Invent

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Networking
Business
Technology
Selection
Developer
Experience

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High availability on AWS
Oregon
Availability
Zone
A
Availability
Zone
B
Availability
Zone
B
High availability within a single region
Mirroring
NFS
Backups
Replication

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High availability and Disaster Recovery
Oregon
Availability
Zone
A
Availability
Zone
B
Availability
Zone
B
Virginia
High availability within a single region
Native AWS
Replication
Multi-region DR
DIY Networking &
Replication
Availability
Zone
A
Availability
Zone
B
Availability
Zone
BMirroring
NFS
Backups
Replication
Mirroring
NFS
Backups
Replication

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Multi Region is Hard
Software VPN Appliances
Mesh VPC
Transit VPC
Hands-on Networking.
VPN becomes a critical path.

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Inter-region peering simplifies things
Lowers the technical bar to achieve
global high availability and disaster
recovery
No third party licensing
Encrypted Private IP addressing
Traffic always remains on the AWS
Backbone
Pair with DX Gateway for on-prem
Meshed Network
VPC B
VPC A
VPC C
172.16.0.0/16
192.168.0.0/1610.0.0.0/16

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AWS Private Link
Share services privately between
VPCs and on-premises networks
• Secure and private access to any supported
services
• Accessible from both VPC and on-premises
networks
• Simplified management without multiple
security devices or IP space planning
Service VPC
Network
Load-Balancer
AWS Direct
ConnectOn
Premises
Resources
Client
VPC 1
Client
VPC 2
VPC Endpoint
VPC
Endpoint
VPC
Endpoint
Client
VPC 3Monetize with Marketplace Integration
Requires TCP / Network Load Balancer

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Configuration Integrity and Intrusion Detection
State
Manager
Maintenance
Windows
InventoryAutomation Documents
Parameter
Store
Run
Command
Patch
Manager
Amazon
GuardDuty
Agent Based Network-Based
Amazon EC2 Systems
Manager
CloudWatch Logs VPC Flow Logs
DNS Logs Threat Intel

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Microservice Enablement
Developer
Experience
Developers

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Who is using Containers today?

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Who is using Containers today?
Why?

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Container architecture
VM Based N-Tier:
Web
Server
Web
Server
ELB
Web
Server
Web
Server
DBStby
Hypervisor

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Container architecture
VM Based N-Tier: Container Based N-Tier:
Web
Server
Web
Server
ELB
Web
Server
Web
Server
DBStby
Hypervisor
Cont. InstancesCont. InstancesCont. Instances

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Container architecture
VM Based N-Tier: Container Based N-Tier:
Web
Server
Web
Server
ELB
Web
Server
Web
Server
DBStby
Hypervisor
Cont. InstancesCont. InstancesCont. Instances
Handwaving*

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What do you use for Container Management?

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Amazon
ECS or EKS
AWS Options: ECS, Kubernetes, Fargate
Cont. InstancesCont. InstancesCont. Instances
Orchestration
Cluster
Management
Amazon
Fargate
Developers

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The stack challenge
Opinion Time
Traditional VM and
Container
architectures are
rooted in emulating
classic physical
servers…

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The stack challenge
Who's responsibility is?
• Server Level Configuration:
• Packages/dependencies
• Users/groups
• Build sources
• Files
• Bootstrapping commands
• Services
• Security
• Cluster level configuration
• Container instances
• Supporting core services
Opinion Time
Traditional VM and
Container
architectures are
rooted in emulating
classic physical
servers…

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Serverless
Developer
Experience
Developers
Lower Cost
Structures
Growth

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AWS Lambda Improvements
Increased Memory Size
Options up to 3GB
Concurrency Limits
46 Different Memory Sizes
Serverless
Application Repo
.NET Core 1.0 supported
.NET Core 2.0 coming soon

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2018; Year of the Database
Business
Technology
Selection

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You may have noticed some gaps in 2017
Backup/
Snapshots
Regional
Replication
Global
Replication
Master-
Standby
Multi Master
RDS Yes Yes Limited Yes
Aurora Yes Yes Yes Yes
DynamoDB Yes Yes Yes
Graph DB
Complexity

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You may have noticed some gaps in 2017
Backup/
Snapshots
Regional
Replication
Global
Replication
Master-
Standby
Multi Master
RDS Yes Yes Limited Yes
Aurora Yes Yes Yes Yes Regional
DynamoDB Yes Yes Yes Yes Global
Neptune Yes Yes Yes
Complexity

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Aurora Multi-Master
• Enable multiple read/write masters
across multiple AZ.
• Avoid downtime from instance, AZ, or
maintenance failures.
• In preview today.
Availability
Zone 1
Availability
Zone 2
Availability
Zone 3
Read/Write
Master 1
Shared distributed storage volume
Read/Write
Master 2
Read/Write
Master 3
Scalable read and writes.
Aurora DB Cluster

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DynamoDB Global Tables
Automatically replicate across chosen AWS
regions.
Low latency reads & writes to locally
available tables
Disaster proof with multi-region redundancy
Easy to setup and no application re-writes
required
Generally Available (GA) today.
Globally dispersed users
Replica (N. America)
Replica (Europe)
Replica (Asia)
GlobalApp
DynamoDB Global Table
First fully managed, multi-master, multi-region database

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Graph Databases – Amazon Neptune
What museums
should Alice visit
while in Paris?
Who painted the
Mona Lisa?
What artists have
paintings in The
Louvre?

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Aurora Serverless
• Starts up on-demand, shuts down when
not in use
• Pay per second for the database capacity
you use
• Automatically scales with no instances to
manage
• Built for unpredictable workloads.
• In preview.
Application
Database Endpoint
Scalable Database Capacity
(Compute + Memory)
Shared Distributed Storage
Warm
Capacity Pool
Bringing serverless computing to databases

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Artificial Intelligence
Technology
Selection
Developer
Experience
Developers

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The AI Stack At AWS in 2017
AI
Services
Polly
Rekognition
Lex
AI
Platform
Amazon ML
Amazon
EMR
AI Engines
MXNet
Caffe
Tensorflow
Hardware
P3s
Lambda
EMR
Etc.

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The AI Stack At AWS in 2018
AI
Services
Comprehend
Transcribe
Translate
Rek. Video
AI
Platform
SageMaker
Greengrass
ML Inference
AI Engines Hardware
DeepLens

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New Language services
• Neural machine translation
service that delivers fast,
high-quality, and affordable
language translation.
• 100% neural machine
translation for all languages.
• Language supported –
English, Spanish
• In preview
• Natural language processing
(NLP) service that finds
insights and relationships in
text.
• Entities –people, places, and
locations,.
• Key phrases
• Language – can identify 100
languages.
• Sentiment Analysis.
• GA today.
• Automatic speech
recognition (ASR) service
that makes it easy for
developers to add speech to
text capability to their
applications.
• Languages supported -
Arabic, Simplified Chinese,
French, German, Spanish,
and Portuguese.
• In preview
Translate Comprehend Transcribe

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Rekognition
Demo
https://jsfiddle.net/pauluaws/95rhk4mL/

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Amazon SageMaker (GA)
End-to-End ML
Platform
Zero setup Flexible Model
Training
Pay by the
second
Build, train, and deploy machine learning models at scale

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Amazon SageMaker (GA)
⚛ Zero setup with Managed Notebooks
⚛ Built-in, High Performance Algorithms
⚛ One-click Training
⚛ Automatic Model Tuning (Limited
Preview)
⚛ Reduced model training time
⚛ One-Click Deployment
⚛ Pay by the second
One-click training
Automatic, built-
in model tuning
Highly-optimized
ML algorithms
Deployment
without
engineering
effort
Fully-managed
hosting at scale
Build
Managed
notebook
instancesDeploy
Train

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Final thoughts
Business
Technology
Selection
Developer
Experience
Developers
Lower Cost
Structures
Lower Prices
Growth

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THANK YOU!
cowper@amazon.com