Building and releasing cutting-edge applications quickly can be difficult when you lack proper tooling and integrated customer data. Salesforce Heroku delivers a cloud-native, developer-friendly platform that streamlines application development by integrating formerly siloed customer data and removing the burden of infrastructure management, allowing developers to focus their attention solely on creating customer-centric applications. Join the upcoming webinar to hear how the Financial Times builds customer-driven applications with faster cycle times with Heroku and AWS.

1. Build Engaging Applications with
Salesforce Heroku and AWS
 Kevin Cochran, Partner Solutions Architect, AWS
 Rahul Awasthy, Director of Product Marketing, Salesforce
 Dawn Budge, Technical Lead for myFT, The Financial Times
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

2. Amazon Web Services
 Kevin Cochran
– Partner Solutions Architect, AWS

3.  Rapid app development and iteration
 Context-driven applications
 Developer-friendly solutions
Trends in Application Development

4. Application Development can be Challenging
A good app dev platform removes these roadblocks, allowing dev
teams to focus their full attention on creating great apps.
Overwhelming
infrastructure
management
Siloed
customer data
Lack of security,
scalability, and
collaboration

5. Optimizing App Dev Efforts with AWS
 Amazon CloudFront – a content delivery network (CDN) service
design to deliver websites, video content, and we assets with low
latency and high data transfer speeds
 AWS Shield – provides managed Distributed Denial of Service
(DDoS) protection for applications
 AWS Web Application Firewall (WAF) – protects apps with
customizable web security rules to block common attack methods like
cross-site scripting and Structured Query Language (SQL) injection
 Amazon Redshift – a fully managed, petabyte-scale data warehouse
on the cloud
Amazon Web Services (AWS) provides a set of flexible services designed to allow you to
more rapidly, securely, and reliably build and deliver products.

6. Why Leverage AWS?
Built for scale Secure Depth and breadth
of services

7. Salesforce Heroku
 Rahul Awasthy
– Director of Product Marketing, Salesforce

8. Salesforce Heroku
Build rich customer experiences
▪ Engage your customer
▪ Empower your developers
▪ Deliver apps at enterprise scale
Salesforce Heroku delivers an end-to-end development platform that enables
you to focus on building engaging applications.

9. Build transformative apps, fast
Build experiences that are intuitive and responsive on a PaaS
designed for cloud native apps
Extend your CRM
Bi-directional real-time sync with Salesforce means you
can extend your Client Relationship Management (CRM)
data into contextual customer insights
Innovate faster with AWS
Rapidly deploy AWS services on a curated platform that
abstracts away the complexity and reduces risk
Engage Your Customer

10. Empower Your Developers
Built by developers, for developers
Deploy, Configure, Scale and Manage apps from a unified
dashboard unified across every stage of development
Great apps come from great teams
Build together with Enterprise Teams and embrace
continuous delivery with Salesforce Heroku Pipelines
Collaborate with a network of experts
Plug in best of breed components for your app, all in one
place from Heroku Elements
Heroku DX

11. Deliver Apps at Enterprise Scale
Simplify Operational Experience
Sit back and let the platform monitor application
health, so you can proactively find and fix issues
before users do
Enterprise Trust & Control
Build high compliance apps for regulated industries
and extend your trust boundaries from on-premise
systems to AWS and Salesforce
Fully Managed Data Services
Heroku Postgres, Heroku Redis and Heroku Kafka
offer fully managed data services as part of the
platform
Heroku
Shield
Heroku
OpEx
Heroku
Connect
Auto Scaling

12. AWS + Salesforce Heroku
 Kevin Cochran
– Partner Solutions Architect, AWS
 Rahul Awasthy
– Director of Product Marketing, Salesforce

13. Salesforce + AWS
Developer friendly, easily
scalable, container based
app development and
management; running on
powerful AWS infrastructure
Secure cloud services
platform to build flexible,
scalable, and reliable
applications
+

14. Salesforce Heroku is 100% Built on AWS
Salesforce Heroku serves as a managed service provider, implementing
AWS best practices in architecting, deploying, and scaling enterprise
services on the AWS Cloud.
Amazon
EC2
Amazon
S3
Amazon
VPC
Amazon
Route 53
Elastic Load
Balancing
Amazon
CloudFront
Amazon
DynamoDB
Amazon
Kinesis

15. How do AWS and Salesforce Heroku Work Together?
Developer writes code
in Node, Ruby, PHP, Java,
Go, Python, etc.
Uses the CLI, Github, or
continuous integration
to push code to a build
system, which produces
an app that's ready for
execution
Apps run in dynos
smart containers with curated,
automatically patched
language stacks
130+ Add-ons: 3rd party cloud
services
extend apps with a range of
functionality such as data stores,
logging, monitoring and more
Salesforce Heroku data services
Heroku Postgres and Heroku Redis
are fully managed data services
operated by Salesforce Heroku
Users access your app
from any device, over HTTP
(including WebSocket) and
Application Programing
Interface (API)
Router
routes HTTP requests sent to
your app’s hostname(s) to your
app's dynos
AWS Services
Use AWS Services like S3,
Redshift, CloudFront, DynamoDB,
ElastiCache, Lambda, etc

16. The Financial Times
 Dawn Budge
– Technical Lead for myFT, The Financial Times

17. The Financial Times Story
▪ A leading international business newspaper
▪ Circulation 850k, digital subscriptions 650k
▪ 765k unique devices and 2 to 2.5m page
views per day
▪ Paywalled, standard and premium
subscriptions

18. Current State / Tools Being Used
▪ New FT.com is entirely on Salesforce
Heroku and AWS
▪ Microservice architecture
▪ Several live deployments per day
▪ myFT is the result of the collaboration
between Salesforce Heroku and AWS

19. Next Initial Architecture for The Financial Times

20. What Needed to be Solved
▪ Old site had a 3 week change process,
pre-dated responsive, slow
▪ Operational overheads were costing us
more than cash
▪ Opportunity - new tech but also new
culture

21. The Solution
▪ Tech culture, process, people:
– Born in the cloud
– Bias for action
– Innovate at speed
– Empowered full-stack engineers
– Reduce operational overhead

22. Example: myFT
▪ 1.2 million users, 51k followed concepts,
4.6m saves of 403k articles
▪ Scale challenge: make 300k+ daily digest
emails in 2 hours
▪ 75k instant alerts per day
▪ myFT web page 15.5k page views per day

23. The Results
▪ Engagement up 20%, ROI of 50%
▪ Usable homepage in 1.3s, ads viewability up
72%
▪ Press Awards Website of the Year, Digiday
Publishing Awards Best Use of Technology
▪ Survived Brexit, US election, UK election

24. Future State: Growing with Salesforce and Amazon Solutions
▪ Scale up or out fast as membership grows
▪ Shallower learning curve with tools
leveraging AWS and Salesforce, such as:
– Serverless (serverless.com)
– Konstructor (by the Financial Times)
▪ Internal products on CRM in team creation
and investigation stage

25. Q&A
 Kevin Cochran, Partner Solutions Architect, AWS
 Rahul Awasthy, Director of Product Marketing, Salesforce
 Dawn Budge, Technical Lead for myFT, The Financial Times

26. Get started
 Learn More on Salesforce + AWS
– aws.amazon.com/featured-partners/Salesforce
 AWS
– aws.amazon.com
 Salesforce Heroku
– www.salesforce.com/products/platform/products/heroku
 Visit us at Dreamforce 2017: Salesforce + AWS, AWS Booth #1725
– Meet our team and find out more at Dreamforce in San Francisco, Nov. 6-9
– success.salesforce.com/sessions

27. Contact us
 Kevin Cochran - kevco@amazon.com
 Rahul Awasthy - rawasthy@salesforce.com

28. Thank you
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.