In this session, we describe when and how to engage users in real time, based on external events and user behaviors, to drive contextual and relevant user interactions. The intended audience is developers who support marketing activities using AWS services. We cover Amazon Pinpoint and Amazon Kinesis in this session.

2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Engage Users in Real-Time through Event-
Based Messaging
Henrik Johnson
Senior Software Engineer
AWS
M O B 3 2 2

3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Agenda
Amazon Pinpoint overview
Event based messaging
Integrating Amazon Pinpoint with Amazon Kinesis

4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Engagement Concepts

6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Integration at any level

7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Endpoint event messaging
• Target individual endpoints
• Latency measured in seconds
• Template messaging based on event data
• Template segmentation based on event data

9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Example uses
• Notifications of payments
• Passing by a beacon
• Survey for customer satisfaction
• Welcome notifications
• Congrats on reaching level 10

10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Limitations
• Only immediate delivery
• Can not be used with imported segments
• Does not support rate limiting
• Does not abide the campaign expiration setting
• Only supported when using new SDK (Android 2.7.2, iOS 2.6.30)
• By default only 10 active triggers at a time

11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Creating a trigger using console

12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Creating an endpoint event trigger with the CLI
aws pinpoint create-campaign --application-id app-id --write-campaign-request ‘{
...
"Schedule": {
...
"Frequency": "EVENT",
"EventFilter": {
"FilterType": "ENDPOINT"
"Dimensions": {
"EventType": {
"Values": [ “value" ]
}
"Attributes": {
"{attribute name}": {
"Values": [ “value" ]
}
}
}
}
}

13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Event templates
• In addition to normal endpoint template values
• Can be used in both message & segmentation
• Available template values
• {{Event.event_type}} – Event type
• {{Event.attributes.name}} – Event attribute value
• {{Event.metrics.name}} – Event metric value

14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Integrating with Amazon Kinesis
• Near real export of ingested events
• Enables custom event behavior
• Archive events for machine learning &
other post-processing
• Supports both Amazon Kinesis & Amazon Kinesis Data Firehose

16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Setting up Event Stream using console

17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Create Event Stream role with the CLI
aws iam create-role --role-name role-name --assume-role-policy-document '{
"Version": "2012-10-17",
"Statement": [
{
"Effect": "Allow",
"Principal": {
"Service": "pinpoint.amazonaws.com"
},
"Action": "sts:AssumeRole"
}
]
}'

18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Attach Event Stream role policy with the CLI
aws iam put-role-policy –role-name role-name –policy-name policy-name '{
"Version": "2012-10-17",
"Statement": {
"Effect": "Allow",
"Action": [
"firehose:PutRecordBatch",
"firehose:DescribeDeliveryStream"
],
"Resource": [
"arn:aws:kinesis:region:account-id:stream/stream-name"
]
}
}'

19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Enable Event Stream with the CLI
aws pinpoint put-event-stream --application-id application-id --write-event-stream '{
“DestinationStreamArn": "arn:aws:kinesis:region:account-id:stream/stream-name",
“RoleArn": "arn:aws:iam::account-id:role/role-name"
}'

20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Participate at
http://bit.ly/eventtrigger

21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Related breakouts
DIG301 - Listen to Your Customers' Social Voice &
Engage Them with Delightful Experiences
DIG302 - Leadership Session: Overview of Amazon
Digital User Engagement Solutions
MOB321 - Effectively Engage Millions of Users in
Seconds
MOB408 - How to Use Amazon Pinpoint and
Kinesis for Events-Based Messaging
DIG203 - Personalize User Targeting through ML
& Measure User Engagement with Your Brand

22. Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Henrik Johnson
mauritz@amazon.com