AWS Start-Up Event NYC: Dan Gill, VP Business Development, Gotuit talks about their use of AWS for WWE 25th Anniversary video mash-ups.

1. Gotuit: Video Metadata Management System (VMMS)
Overview for Amazon AWS Tour
May 2009
© 2009 Gotuit Media Corp., All rights reserved.

2. Gotuit Overview
 Critical Need for Video Optimization Gotuit Glance
 Search & Discovery
 Navigation & Personalization  Founded in 2000
 Syndication & Monetization
 Leader in Video Metadata
 Metadata Is Video’s Third Ingredient  Broadband, Mobile, TV
 Images, Sound, Metadata  Early, Broad, and Deep IP
 The Scene Is The New Unit of Video
 Video Metadata Management System
(VMMS)
 Authoring: Gotuit VideoMarker Pro™
 Management: Gotuit Metadata Services™
 Consumption: Gotuit PowerVideo Suite™
 Software-as-a-Service
Gotuit Overview for Amazon AWS 2

3. Value Proposition for Broadband Publishers
More Visits
x Greater Session Time
x More Video Products
x More Targeted Ads
= Optimized Content Monetization
Gotuit Overview for Amazon AWS 3

4. VMMS: Scalable, Cloud-Based Architecture
Metadata Metadata Metadata
Authoring Management Consumption
Gotuit Metadata Services
XML
Publishers CDN
Viewers • Gotuit-Enabled Player
Environments
• Metadata Display &
Source Videos
Navigation
- MPEG-2
- 3GPP • Ad Insertion & Targeting
- Flash
- h.264 • Video Search
- Move Networks
-… • User Remix Creation
Gotuit Overview for Amazon AWS 4

5. The Challenge: WWE Smash-Ups
 World Wrestling
Entertainment
 User remixing
contest to drive
interest in
Wrestlemania 25
 Subject to large
spikes in traffic
due to live TV
promotion
 Must be up 100%
Gotuit Overview for Amazon AWS 5

6. WWE Smash-Ups: User-Defined Remixing
Gotuit Overview for Amazon AWS 6

7. Gotuit Enabled on the Cloud
 RightScale front end
 Auto-scaling
 Load-balancing
 Amazon Elastic Compute Cloud (EC2)
 User registration and login
 Ratings/voting
 Remix metadata processing
 Video search
 Amazon Elastic Block Storage (EBS)
 Primary metadata database
 Slave/failover database
 Amazon Simple Storage Service (S3)
 Incremental EBS snapshots
 Nightly EBS snapshots
 CDN for video streaming (Level3 or Akamai)
Gotuit Overview for Amazon AWS 7

8. Lessons Learned
 Advantages
 Very easy to bring up environments for
development and QA
 Deploying new code updates much simpler
 Pay on a usage basis = lower overall costs
 Confident that the system could scale, based
on both activity and time-based triggers
 Disadvantages
 Definite learning curve, having RightScale
support helped a lot
Gotuit Overview for Amazon AWS 8

9. Excellent Results
 More customers and more traffic on same infrastructure
Gotuit Overview for Amazon AWS 9

10. Gotuit – Video Unleashed
Thank you.
Dan Gill
VP Sales & Business Development
Gotuit Media Corp
www.gotuit.com
dgill@gotuit.com
617-504-8497
Gotuit Overview for Amazon AWS 10