GPSBUS212-Migration Tools – A Puzzle or Lego Blocks

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS re:INVENT
Migration Tools – A Puzzle or Lego Blocks
A n d y F u r n e r
G l o b a l L e a d
P a r t n e r M i g r a t i o n
P r o g r a m
K a l p a n R a v a l
G l o b a l L e a d
M i g r a t i o n T o o l i n g
S e g m e n t
GPSBUS212
November 28, 2017

AGENDA
Market migration opportunity and the crucial role of partners
Overview of the AWS Migration Acceleration Program (MAP)
Overview of the AWS Migration Competency
Migration tooling ecosystem (Tool Chain)
Customer success stories
Key takeaways

The opportunity

Migration market opportunity
The public cloud
is becoming an
Enterprise strategic
imperative
The “tire kicking”
has stopped
The market is large…
in fact, huge!
Globally $2T
is dedicated to
maintenance and
keeping the lights on
This is a strategic
imperative for AWS
We are investing to
help our customers
benefit from the
Public Cloud
Customers
need help
Partners are
critical and will
lead the way

Customer cloud journey
This stages of adoption path describes a
common journey customers take to drive
innovation and value through the cloud
• Project stage
• Foundation stage
• Migration stage
• Reinvention
The Migration Acceleration Program helps
accelerate your Foundation building and
application migrations to more rapidly build
capability and achieve business results

Partners are crucial…..
AWS PartnersAWS and partner
tools
AWS
investment
AWS training
Migration methodology
AWS professional
services

How AWS
helps partners

Trusted APN Partner Program
Short list of top technically validated
APN partners
Connects AWS customers with APN
partners that have demonstrated
technical expertise and proven customer
success
T H E A W S
C O M P E T E N C Y
P R O G R A M
https://aws.amazon.com/partners/competencies//

Differentiates top, validated products, practices,
and solutions to customers
Showcases customer and technical success across
AWS digital properties
Partners receive preferred access to AWS
Competency events, AWS sponsorships, and
roundtables
Selective eligibility to customer opportunities and
access to MDF funding
Co-marketing and awareness campaign activities
Access to under-NDA AWS briefings and roadmaps
A W S
C O M P E T E N C Y
P R O G R A M
P A R T N E R
B E N E F I T S

Migration Delivery and Consulting Partners
https://aws.amazon.com/migration/partner-solutions/

Migration Technology Partners
AWS PartnersAWS and partner
tools
AWS
investment
AWS training
Migration methodology
AWS professional
services

Migration technology for discovery and planning
Discover IT assets across your application portfolio, identify dependencies and requirements,
and build your comprehensive migration plan with this technology suite.
https://aws.amazon.com/migration/partner-solutions/#discovery-planning

Execute migrations to AWS by capturing your host server, configuration, storage, and network
states, then provision and configure your AWS target resources.
Migration technology for workload mobility
https://aws.amazon.com/migration/partner-solutions/#workload-mobility

Migration technology for application profiling
Gain valuable insights into your applications by capturing and analyzing performance data,
usage, and monitoring dependencies before and after migration.
https://aws.amazon.com/migration/partner-solutions/#application-profiling

AWS Migration tool-chain
Pre-Migration Migration readiness and planning Migration
Inventory Business case
Deep discovery
and planning
App dependency
mapping
Workload and
data migration
Validation

Migration tool—FAQsTECHNICALFAQS
Question Response
What is the primary use case? What does it do? Insert content here
Who are the primary competitors? Insert content here
What is the licensing model? How is it priced? Insert content here
Can customers deploy it into their own accounts? Insert content here
How can I get started? Insert content here
Is there any other content/references e.g.,: press releases,
deployment guides, data sheet etc.?
Insert content here

Migration tool capability assessmentTECHNICALFAQS
Feature Response
Insert content here Insert content here

Tool Vendor
fills-in Data
in the Custom
Transaction
Request (CTR)
form
Customer
fills-in, signs
CTR and send
to AWS MP
lead (Tushar)
Customer
receives a link
to procure
tool from the
marketplace
Customer
receives line
item for the
tool in the
monthly
billing/
invoice
Marketplace private listing/custom transaction
3
days

Customer
success stories

Eastman is a global advanced materials and specialty
additives company that produces a broad range of products
found in items people use every day.
Goal: Eastman needed assistance to understand their portfolio,
dependencies, and the business case for moving to cloud.
• Collaborated with RISC Networks to develop a custom
application scoring report that enabled them to prioritize
migration analysis for 300+ applications
• Discovered ~1,500 servers and constructed dependency
groups to assist in migration wave planning
• Mapped dependencies on 30+ shared databases to schema
level to assist in PaaS analysis
• Produced more accurate business case by reducing the
estimated run costs by 70% through performance based
analysis

Turner Broadcasting System, a global media company and a division of Time
Warner, owns and operates various cable television networks including CNN, TBS,
HLN, TNT, TruTV, and Bleacher Report
Goal: focus on their core business, not on maintaining their on-
premises IT infrastructure
• Discovered ~10,000 servers
• Found ~1,000 servers that could be decommissioned due to low
use, some within minutes of completing a scan
• Produced more accurate business case by reducing the estimated
run costs by 66% through performance based analysis
“Prior to bringing RISC in...we had no idea. When we got done doing
the scan...I knew how many servers we had, I knew where they were, I
knew what they talked to, I knew at what capacity they were running,
I knew what they would be when they go to AWS.”
-Don Browning, VP of Cloud Architecture

Financial services organization with operations in 27 countries.
Goal:
With two of its eight data center contracts expiring, move to a new
data center or migrate to cloud? Used TSO Logic’s analytics platform
for discovery, cloud planning and TCO analysis
Results:
• Delivered as a service, with agentless software
• Discovered 11,318 OS application servers, 7,900 data base servers
across eight data centers
• Used algorithmic analysis to identify compute usage and
utilization patterns
• Determined current costs for on-premises
• Migration to AWS represented
• 30% savings overall
• 50%+ savings for specific workloads
Case study: http://tsologic.com/aws

Global Financial
Services Company
Spent nearly 6 months manually analyzing how to optimize the mapping of
on-premises infrastructure to the cloud. The migration planning proved to be
highly challenging and led to delays in the migration execution.
Goal:
Migrate ~1600 machines and 500 applications to AWS. How to rapidly
determine its right-sized cloud configuration to ensure that workload
performance doesn’t suffer, and identify the final migration settings to move
workloads to AWS.
Solution
Automated discovery, dependency mapping, TCO analysis, right-sizing, and
application suitability and complexity analysis.
Results
• Shortened migration cycle for a typical application from 3 months to 3wks
• Reduced internal migration costs by $4 million
• Zero performance and connection issues in their migration execution

Cox Automotive—Cox Automotive is a leading provider of products
and services that span the automotive ecosystem worldwide.
Goal:
Determine the cost for rehosted and re-platformed workloads
Migrating tens of thousands of VMs and 1000 TB of storage across
more than 50 different environments.
Result:
CloudHealth provided speed and ease of use - ability to determine
re-hosting costs for an entire data center in minutes
Moving to AWS allows bring new products and services to market
faster while reducing data center infrastructure refresh impacts
“Consolidating our data centers and leveraging AWS will allow us to focus on
our products, our services, and our customers.”
–Jason Cornell, Sr Manager of Cloud Operations

Leading provider of web data extraction solution that allows
customers to extract content from websites at very high speeds
Goal:
Assess migration of 500 VM and 50 Terabytes of data from on-prem
to AWS
Result:
Real compute and memory consumption of software on VMs to
accurately size AWS environment required for cost savings
No hands-on maintenance, long term hardware cost savings
“The CloudHealth numbers were rock solid. We were getting, in every single
case, performance that was at least as good as what we saw in the data center, if
not better, based on the CloudHealth recommendations”
–Reed Savory, Director of IT & Operations, Connotate

Goal
Migrate 26 applications to AWS
All data and applications had to be completely and
Accurately replicate and ready to be spun up within a
limited cut-off period
Solution
• Live Migration from on-premise to cloud
• Completed replication in less than a week
• No downtime
• Migrated complex legacy applications seamlessly
“We would not have finished the migration in time had we not used
CloudEndure. There was no way we would have finished the way we
did without them.”
-Bob Gelety, Director of Network Engineering at Clark Construction

The first ready-to-wear fashion retailer in the US
Goal:
Recently completed an acquisition and was looking to consolidate the
datacenter that was coming up on a lease expiration
• Overcome the time delays caused by manually migrating workloads
with large data sets and applications from its datacenter to AWS
• Migrate ~ 450 servers
• Automated workload migration time dropped from days or weeks
to hours, enabling rapid movement to the cloud
• Automated the migration process by creating an application
blueprint of all in-house systems and migrating them to the AWS
instances
”Because we've successfully migrated using the CloudVelox software we have
been able to show our business units that, by letting us move to the cloud as
quickly as we now can, their overall application performance can be improved in
a matter of hours, not days or weeks.”

PTC is a global technology provider of the leading IoT and AR platform and
field-proven solutions for rapidly evolving, globally distributed
manufacturing.
Goal:
With an increasingly mounting cost to support its 22 global data centers,
PTC was looking for a solution to reduce its CapEx and increase
efficiencies.
Solution - migration of ~5k servers and consolidate to 5 Data Centers
• Automatically recreate network and security configuration in the cloud
with no change to the application or its embedded IP addressing
• Live migrations of any physical, virtual, or cloud workloads, deploying
them into one VPN within AWS
“CloudVelox has the industry’s top tool for cloud migration, making it a
necessary investment for any organization that wants to realize the
benefits of cloud and datacenter consolidation. It helped us accelerate our
deployment to the cloud and bring forward the point at which we could
start saving money.”

Goal:
UMUC wanted to organize and derive insights from a combination of
four core datasets, totaling 10 terabytes: Learning Management
System, online student activities, Student Information System,
Financials and Customer Relationship Management (CRM).
Results:
UMUC achieved operational cost savings and they’re now able to
identify actionable opportunities to increase enrollment and provide the
right education to the right students.
“To improve student outcomes and attract new students, our team
set out to combine disparate data sources from throughout the
University and leverages analytics to extract patterns and identify
actionable opportunities.”
– Darren Catalano, VP of Analytics at UMUC

LeaseHawk’s customers are multi-family apartment industry get
their phone calls routed through LeaseHawk. Redundancy and
replication required huge spend. Not sure how many calls would they
have to route next month.
Goal:
AWS was a perfect choice, with Auto-scaling and ability to run in
multiple AZs, with significant cost saving
Hardest part was getting from on-prem to AWS. You can spend years
setting up servers etc., but Attuinity has a solution – Cloudbeam.
Results:
Attuinity helped move 12-15 hrs of down-time to just seconds. It
took a few minutes to get the data from our data center into AWS,
with some prep work. Delivered Time-to-value, 100% on AWS
https://www.youtube.com/watch?v=M4LXd8Ym3mw

American media company: Food Network, Travel Channel,
HGTV, Cooking Channel, and DIY. New Relic to help ensure
application performance before, during, and after the
migration
Goal:
Prior to cloud migration, from the time Scripps would order
Infrastructure to when it was delivered and installed would
take on average 4–6 weeks.
Results:
Now takes 15–20 minutes with AWS to stand up an
instance—including standing up load balancers, queuing
services, and integrating multiple instances, simplified
infrastructure management and monitoring

Dunkin Brands is a beverage-led on the go brand, 8800+ US
restaurants, $1B in Dunkin Donut sales, $500M sales
through mobile apps. Visibility led to migrating
environments to the cloud.
Goal:
Legacy arch could not support mobile apps, lacked
information to make decisions.
Results:
Migrated to AWS to mobile apps, e-commerce websites, and
key corporate infrastructure apps scalability, reliability,
availability, security, and lower costs. Re-architected web
services platform, integration platforms to handle higher
volumes of traffic

REI is an 80 year old outdoor sports co-op with more than 6
million active users
Goal:
Shifting to microservices, adopting a DevOps structure, and
continuous deployment, in addition to migrating to the
cloud
Results:
Realizing faster site deployments
Visibility to pinpoint what service is down, and Website and
improved mobile app performance by 20%
50% reduction in production incidents along with
exponential growth in deployments

SailPoint delivers cloud-based identity management
software to enhance enterprise IT security infrastructure
through compliance controls, provisioning, password
management, single sign-on, and data access governance
Goal:
Faster innovation cycles and streamlined DevOps pipeline
Results:
Successful migration to AWS, as all core components
monitored closely Overall migration duration has been
shortened, as all dependencies between applications,
services, processes, and infrastructure components have
been identified within a very short timeframe.

Nasdaq technology powers over 70 marketplaces, regulators, central
securities depositories, and clearing houses in 50 countries
Goal:
Nasdaq has ability to trace a transaction visually and intuitively
through the AppDynamics interface. Visibility was especially valuable
when Nasdaq was migrating a platform from its internal
infrastructure to AWS
Results:
AWS migration accelerated - UAT phase cut by 25%
Combined AWS and AppDynamics to support a DevOps culture
“We have gained much better visibility into our entire application environment
with AppDynamics on AWS. We can see behavior patterns we couldn’t see
before, and we now have a feedback loop that empowers development
and operations teams to get insights quickly.”
–Eric Poon, Senior Director of Operations Analytics, Nasdaq

Key takeaways
• Migration is a huge opportunity
• Partners are leading the way and capitalizing on the opportunity
• AWS migration technology partners have been innovating and
simplifying the process of migration to help customers realize
the benefits of migration
• Customers in every segment of the industry, every single use
case, every single pattern (Re-host/Re-platform/Re-architect)
are accelerating their cloud migrations

Support
To request technical or pricing assistance
aws_partner_migration_team@amazon.com
Tools selection discussion - correctly positioning the tools
Sizing and pricing request
48 hours SLA for response
Things to avoid
The partner tools are not free
Setting expectations early on, about tools capabilities OR pricing

Remember to complete
your evaluations

Thank you!

GPSBUS212-Migration Tools – A Puzzle or Lego Blocks

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