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HOW CUSTOMERS
 ARE USING AWS
  Carlos Conde │Solutions Architect
MINUTES
CUSTOMERS
USE CASES
1.   CAPACITY EXTENSION
2.   ENTERPRISE APPS
3.   DISASTER RECOVERY
4.   MEDIA SHARING
5.   SIMPLIFYING COMPLEXITY
#   1
 CAPACITY
EXTENSION
   ●○○○○
AMAZON VPC
VIRTUAL PRIVATE CLOUD
Provision 1TB of storage in 2 minutes
                 (from the back of an auto-rickshaw in India).




10 servers in 2
minutes (while sitting
by the pool).




                                  Monitoring server resources
                                  from an iPhone (in a bar).

                                                                 Source: Autodesk
Problem:
 Analyze data as soon as the stock exchange
 closes, to find mistakes and correct them in time.
3000 Cores for risk management processes

3000 -
 Number of Cores




                                       300 Cores on
                                        weekends



300 -



                   Wed    Thu    Fri     Sat   Sun    Mon      Tue
#   2
 ENTERPRISE
APPLICATIONS
    ●●○○○
DEV & TEST
ENVIROMMENTS
PRODUCTION
ENVIRONMENTS
Microsoft Exchange Server, Microsoft SharePoint Server,
Microsoft SQL Standard Server, Microsoft SQL Enterprise
Server, Microsoft Lync Server, Microsoft System Center
servers, and Microsoft Dynamics CRM through License
Mobility Software Assurance
Oracle fully supports Oracle E-Business Suite, Oracle’s
PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion
Middleware, Oracle Database, and Oracle Linux on the
portion of AWS EC2 which uses Oracle VM.

IBM DB2, Informix, Lotus® Forms Turbo, WebSphere®
Application Server, WebSphere® sMash, WebSphere Portal
Server, Lotus® Web Content Management Standard
Edition , InfoSphere Information Server, Lotus Domino®,
Lotus Web Content Management Standard Edition®, Tivoli
Monitoring®
SAP® solutions, including SAP® Rapid Deployment
solutions and SAP® BusinessObjects™ solutions,
PROJECT & USAGE
                    AS OF MARCH 2010

          Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%
   Customer Workshops          Customer Trainings            Customer Demos

     215 SAP Systems            111 SAP Systems              118 SAP Systems
     $ 15 / SAP system          $ 42 / SAP system           $ 76 / SAP system
    26 hrs / SAP system        82 hrs / SAP system         119 hrs / SAP system

     Status: Productive       Status: Pilot + Ramp up   Status: Productive + Ramp up




Source: SAP
#   3
DISASTER
RECOVERY
  ●●●○○
SCENARIO #1

COLD DR
SCENARIO #2

WARM DR
SCENARIO #3

INTERNAL APP
VM
IMPORT/EXPORT
Easily import VM images to Amazon EC2
 instances and export them back to your
               environment
#   4
MEDIA SHARING
     ●●●●○
AMAZON
CLOUDFRONT
CONTENT DELIVERY NETWORK
#   5
SIMPLIFYING
COMPLEXITY
    ●●●●●
DISTRIBUTED
  SYSTEMS
AMAZON SWF
    WORKFLOW SERVICE FOR
SCALABLE, RESILIENT APPLICATIONS
SEARCH
ENGINES
Relevance &
 Ranking
Faceting
Range
Searching
AMAZON
CLOUDSEARCH
FULLY-MANAGED SEARCH SERVICE
+
DEMOCRATIZE SEARCH

 Amazon CloudSearch delivers a fully-managed search
  service in the cloud that can be set up and running in
less than 1 hour, with automatic scaling for data & traffic,
     at a price starting at less than $100 per month.
1.   CAPACITY EXTENSION
2.   ENTERPRISE APPS
3.   DISASTER RECOVERY
4.   MEDIA SHARING
5.   SIMPLIFYING COMPLEXITY
http://aws.amazon.com/solutions/case-studies/
How Customers Are Leveraging AWS Capabilities

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How Customers Are Leveraging AWS Capabilities

  • 1. HOW CUSTOMERS ARE USING AWS Carlos Conde │Solutions Architect
  • 5. 1. CAPACITY EXTENSION 2. ENTERPRISE APPS 3. DISASTER RECOVERY 4. MEDIA SHARING 5. SIMPLIFYING COMPLEXITY
  • 6. # 1 CAPACITY EXTENSION ●○○○○
  • 7.
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  • 12. Provision 1TB of storage in 2 minutes (from the back of an auto-rickshaw in India). 10 servers in 2 minutes (while sitting by the pool). Monitoring server resources from an iPhone (in a bar). Source: Autodesk
  • 13. Problem: Analyze data as soon as the stock exchange closes, to find mistakes and correct them in time.
  • 14. 3000 Cores for risk management processes 3000 - Number of Cores 300 Cores on weekends 300 - Wed Thu Fri Sat Sun Mon Tue
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  • 21. # 2 ENTERPRISE APPLICATIONS ●●○○○
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  • 29. Microsoft Exchange Server, Microsoft SharePoint Server, Microsoft SQL Standard Server, Microsoft SQL Enterprise Server, Microsoft Lync Server, Microsoft System Center servers, and Microsoft Dynamics CRM through License Mobility Software Assurance Oracle fully supports Oracle E-Business Suite, Oracle’s PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion Middleware, Oracle Database, and Oracle Linux on the portion of AWS EC2 which uses Oracle VM. IBM DB2, Informix, Lotus® Forms Turbo, WebSphere® Application Server, WebSphere® sMash, WebSphere Portal Server, Lotus® Web Content Management Standard Edition , InfoSphere Information Server, Lotus Domino®, Lotus Web Content Management Standard Edition®, Tivoli Monitoring® SAP® solutions, including SAP® Rapid Deployment solutions and SAP® BusinessObjects™ solutions,
  • 30.
  • 31. PROJECT & USAGE AS OF MARCH 2010 Top 3 Consuming Departments – Avg. Cost Saving Rate: 77% Customer Workshops Customer Trainings Customer Demos 215 SAP Systems 111 SAP Systems 118 SAP Systems $ 15 / SAP system $ 42 / SAP system $ 76 / SAP system 26 hrs / SAP system 82 hrs / SAP system 119 hrs / SAP system Status: Productive Status: Pilot + Ramp up Status: Productive + Ramp up Source: SAP
  • 32. # 3 DISASTER RECOVERY ●●●○○
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  • 46. VM IMPORT/EXPORT Easily import VM images to Amazon EC2 instances and export them back to your environment
  • 47.
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  • 51. # 4 MEDIA SHARING ●●●●○
  • 52.
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  • 60. # 5 SIMPLIFYING COMPLEXITY ●●●●●
  • 62. AMAZON SWF WORKFLOW SERVICE FOR SCALABLE, RESILIENT APPLICATIONS
  • 63.
  • 64.
  • 65.
  • 66.
  • 68.
  • 73. +
  • 74. DEMOCRATIZE SEARCH Amazon CloudSearch delivers a fully-managed search service in the cloud that can be set up and running in less than 1 hour, with automatic scaling for data & traffic, at a price starting at less than $100 per month.
  • 75.
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  • 81. 1. CAPACITY EXTENSION 2. ENTERPRISE APPS 3. DISASTER RECOVERY 4. MEDIA SHARING 5. SIMPLIFYING COMPLEXITY
  • 82.
  • 83.