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How Enterprises are using the AWS Cloud, Dan Powers, VP, AWS

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How Enterprises are using the AWS Cloud, Dan Powers, VP, AWS

  1. 1. How Enterprises are using the AWS CloudDan PowersVP, Global Sales and Business Development
  2. 2. Trusted by Enterprises throughout the world
  3. 3. Why?
  4. 4. On-Premise Infrastructure is Costly & Complex Large Capital Expenditures Underutilized IT Assets Patching Software Out of Datacenter SpaceScaling down as needed Slow IT Deployments Contract negotiation Scaling up quickly Prices too high for IT products Managing physical growth “IT spends 80% of its time and resources keeping the lights on”
  5. 5. Key benefits to running in the AWS Cloud No Up-Front Low Variable Pay Only for Capital Expense Pricing What You Use Self-Service Easily Scale Up Improve Agility & Infrastructure and Down Time to Market
  6. 6. No Up-Front Capital Expense On-PremiseUp-Front On-Premise Costs VariableCloud Computing Costs Cloud Computing Physical Space Cabling Power Cooling Networking $0 Racks to Get Started Servers Storage Certification Labor
  7. 7. Low Cost Scale & Innovation … … Drive Costs Down Attract Invest in More Capital Customers Reduce Invest in Prices Technology Improve Efficiency“TCO savings inherent in a cloud provider’s environment relative to that of atradition enterprise datacenter may be as high as 60%.”Morgan Stanly Research, Cloud Computing Takes Off
  8. 8. Pay Only for What You Use Actual UsageCompute Power Customer Dissatisfaction Predicted Usage Waste Time
  9. 9. Self-Service Infrastructure On-Premise Cloud Computing Build new environments can be New infrastructure is always a few complex and slow clicks away Needs Survey Assess New Development Environment New Test Environment Plan Design Engineer New Environment in Japan Commissi Procure Construct on Add 1,000 Servers Deploy Remove 1,000 ServersSource: PTS Data Center Solutions
  10. 10. Easily Scale Up and Down Internet Video App on Amazon EC2 From 50 to 5,000 servers in 3 days 5,000 Scaled to peak of Number of EC2 Instances 5,000 instances in 3 days Launch of Facebook application 0 Monday Tuesday Wednesday Thursday Friday Saturday SundayThe Animoto Blog
  11. 11. Cloud Computing is More Than Just Virtualization Cloud Computing On-Premise VirtualizationSelf-Service Infrastructure  ?No Up-Front Capital Expense  Low Cost  Pay Only for What You Use  Easily Scale Up and Down  Improve Agility & Time-to-Market  
  12. 12. What Analysts are Saying about AWSInfrastructure-as-a-Service Leader in 2011 Gartner Leader in 2011 Forrester Market Share Leader IaaS Magic Quadrant Hadoop Wave
  13. 13. AWS Global InfrastructureGovCloud US West US West US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions AWS Edge Locations
  14. 14. Built for Enterprise Security Standards Certifications Physical Security HW, SW, Network SOC 1 Type 2 (formerly Datacenters in nondescript Systematic change SAS-70) facilities management ISO 27001 Physical access strictly Phased updates controlled deployment PCI DSS for EC2, S3, EBS, VPC, RDS, ELB, IAM Must pass two-factor Safe storage authentication at least decommission FISMA Moderate twice for floor access Compliant Controls Automated monitoring and Physical access logged self-audit HIPAA & ITAR Compliant and audited Architecture Advanced network protection aws.amazon.com/security
  15. 15. 10.2.1.1 Your NetworkVirtual Private Cloud 10.1.1.1 VPN Enterprise Apps On AWS Internet
  16. 16. 10.2.1.1 Your Network 10.1.1.1 AWS Direct Connect Enterprise Apps On AWS Internet
  17. 17. What Enterprises are Running on AWS Business Applications Web Applications Big Data & High Performance Computing Disaster Recovery & Archive
  18. 18. Business apps are more efficient in the cloud
  19. 19. A Variety of Partner Choices..
  20. 20. A Variety of Enterprise Products and Licensing Options.. License Hourly Popular Applications Mobility Licensing Oracle Applications Oracle Fusion Middleware Oracle DB 11g SAP ERP/A1 SAP Business Objects SAP Rapid Deployment Solutions Microsoft SharePoint Server Microsoft Server and Tools Microsoft Windows Server Apps IBM DB2 and Informix IBM WebSphere IBM Lotus, Tivoli, etc. RedHat Enterprise Linux JBOSS Gluster
  21. 21. Benefits Infrastructure Procurement Time Reduced from over four to six weeks to minutes. Amazon Corporate IT Server Image Build Process that had previouslyDeploys Mission-Critical taken a half day is now automated. Corporate Intranet Annual Infrastructure Costs Cut by 22 percentrunning SharePoint 2010 when replacing on-premise hardware with equivalent cloud resources. to AWS Cloud Eliminating Operational Overhead of server lease returns, freeing up approximately 2 weeks of engineering overhead per year by replacing servers with equivalent cloud resources.
  22. 22. “The AWS Cloud brings business agility as Shell is able to deploy services much more quickly” - Johan Krebers Vice President of Architecture Enterprise case study Business Benefits• Using AWS since 2010 • No minimum commitment up front and• Operationalizing their cloud strategy pay per use brings significant savings• Shell Foundation Platform – an IT • Fast provisioning within minutes for framework – is AWS approved many applications• Core operational applications • Elasticity – the ability to expand and running in production on AWS contract IT infrastructure as needed• Default for new apps: AWS
  23. 23. “This is a fantastic cloud use case for our company – a truly live production environment with dynamic content.” - Rob Prager, Director of IT Use of AWS Business BenefitInsurance and Financial Services Cloud-hosted service approved by securitycompany with over 15M customers. and privacy officers.Address security challenges whilehandling customer data in a regulated Compliant with data privacy requirementsindustry. in the U.S. and Europe.Amazon AWS services leveraged todeliver Trend Micro SecureCloud. E-signature application in production.
  24. 24. Project Usage AWS Footprint- Started in Jan 2008, 5 FTE - 276 Cloud Appliances 1,100 new SAP systems- Focus: IT Automation on IaaS > 600 SAP employees as direct users 42,086 EC2 Instance Hours from >16 countries 39 TB EBS Storage- SAP Self-service since March 2008 >10,000 SAP systems provisioned 3 TB S3 Storage- Enables unlimited # systems in clouds - Cost Savings based on- Weekly Feature Extensions 1. Less expensive Hardware Hosting 2. IT Process Automation Top 3 Consuming Departments – Avg. Cost Saving Rate: 77% Customer Workshops Customer Trainings Customer Demos 215 SAP Systems 111 SAP Systems 118 SAP Systems $ 15 / SAP system $ 42 / SAP system $ 76 / SAP system 26 hrs / SAP system 82 hrs / SAP system 119 hrs / SAP system Status: Productive Status: Pilot + Ramp up Status: Productive + Ramp upSource: SAP
  25. 25. Enterprises getting to value quickly in the cloud
  26. 26. Samsung saved $34M on their Smart Hub application Problem: Needed to reduce IT costs and were looking to create a more flexible IT environment Solution: AWS’s low, pay-as-you-go prices and reliable services. With every request, the application authenticates devices, delivers apps and content, and pushes notifications. Business Benefits: Saved $34M in hardware and maintenance expenses, 85% less than running on- premises
  27. 27. The Guardian easily responds to theunpredictable demand of new applications Problem: Building new online services and they needed the ability to easily respond to large-scale unpredictable demand Solution: The scale and reliability of the AWS Cloud. GNM uses AWS for its Apple iPhone application and Content API service Business Benefits: Reduced server configuration from 3 weeks to 30 minutes Able to meet availability SLAs even with significant demand peaks after the service’s launched.
  28. 28. FCBarcelona Responds to its Game DayDemand Peaks with AWS, Saving Money Use of AWS: FCBarcelona’s websites, ecommerce, and mobile applications. Use Amazon EC2, Amazon CloudFront, Amazon RDS, Amazon Route 53, and many other services. Business Benefits: Easily respond to game day peaks Improved time-to-market
  29. 29. “IaaS will significantly change the way IT will deliver infrastructure services to the business. We selected AWS because they are a leader in that field.” - Yves Martelle, Global Director of Infrastructure Enterprise Case Study Business Benefit• Started moving Internet and Intranet • Open and flexible platform allows workloads to AWS in early 2011 Schneider to run Java and .NET apps on• Runs 15 production applications on Windows and Linux virtual servers AWS • Increased IT agility by rolling out new• Used Amazon VPC to connect its applications faster on AWS datacenter to the AWS cloud
  30. 30. Enterprises are scalingelastically in the cloud
  31. 31. Bank – Credit-Risk Simulation“The AWS platform was a good fit for its unlimited and flexible computational power to our risk-simulation process requirements. With AWS, we now have the power to decide how fast we want to obtain simulation results, and, more importantly, we have the ability to run simulations not possible before due to the large amount of infrastructure required.” – Castillo, Director, BankinterAverage time-to-solution down from 23 hours to 20 minutes
  32. 32. Bank – Credit-Risk Simulation“The AWS platform was a good fit for its unlimited and flexible computational power to our risk-simulation process requirements. With AWS, we now have the power to decide how fast we want to obtain simulation results, and, more importantly, we have the ability to run simulations not possible before due to the large amount of infrastructure required.” – Castillo, Director, BankinterAverage time-to-solution down from 23 hours to 20 minutes
  33. 33. “We see continued value in using the AWS cloud because of the flexibility and the scalability. We have a long queue of projects and we envision using AWS to help us get there.” Jeff Sternberg, Data Science Lead Capital IQ / Standard & Poors Big Data Case Study Business Benefit• Recommendation engine for investment • EMR and S3 provided a low-cost and bankers looking for new ideas. high-performance foundation for• Leverages EC2, EMR, S3, VPC. parallel applications• EMR pulls data from S3 for processing • Increased security by using VPC and and pushes the results into a SQL to extend corporate datacenter into database. the AWS cloud
  34. 34. “Unilever’s digital data program now processes genetic sequences twenty times faster—without incurring higher compute costs. In addition, its robust architecture supports ten times as many scientists, all working simultaneously.” - Pete Keeley Unilever Research’s eScience IT Lead for Cloud The Story Business Benefit• New biology and informatics program • Ten times as many scientists can process promotes access to public data studies simultaneously, compared to non-cloud• Underlying architecture must keep pace with architecture expanding scientific discoveries • Genetic sequence processing is twenty times• Simple but robust solution combines Amazon faster, without increasing compute costs EC2, Amazon RDS, and Amazon S3 with the • Both companies are confident that the AWS- open-source workflow system, eHive based program helps Unilever’s scientists create market-leading innovations
  35. 35. Enterprises are protecting their data in the cloud
  36. 36. “The primary driver wasnt cost, but rather the ability to set HAVEN up the infrastructure even though we recognized the design was changing.” POWER - Paul Armstrong, Business Systems Manager Use of AWS Business Benefit• U.K.-based electric company • Flexible DR architecture at low cost• Needed flexible disaster recovery • Avoided large up-front investment• AWS offered flexibility, proven services, lower cost • IT and Operations are more responsive to the• Smart421 able to quickly translate requirements business into a solution • New builds that used to take days now take hours• Running disaster recovery, testing, and development on AWS• Planning big data projects on AWS
  37. 37. Archive Vaulting solution Business Benefits“Since 2003 we used IT-Lifeline to safeguard • Complete elimination of tape from theour corporate data and provide data center,technology, and workspace recovery if archival processadversity strikes. Because they have deliveredtheir promise of recovery on multiple • Faster recovery speedsoccasions, we feel confident in expanding ourrelationship with IT-Lifeline.” • Protects 246 nodes and 40TB dailyJim Brockett, Chief Information Officer,Washington Trust Bank
  38. 38. Fortune 400 Customer Uses Sonian to Migrate Archiving to AWS Customer: Partner: Business Problem AWS Solution Business Benefit • Had a legacy on-prem Sonian’s email archiving • Reduced risk on archive system that wasn’t platform to enable: company’s early case keeping up with their assessment incoming data – 10K • Enhanced early case • Enabled search across mailboxes assessment activities millions of archived emails • Challenged to find support • Intuitive search to facilitate eDiscovery as for Lotus Domino archiving capabilities well as worker productivity • Needed support for early- • Cost-effective archiving • 50% less cost than on- case assessment and solution premise archiving internal investigations • Reduced overhead on IT staff to support archiving
  39. 39. Next StepsLearn more on Enterprise Cloud Computing: aws.amazon.com/enterpriseGet started with a free trial aws.amazon.com/free
  40. 40. Thank You!

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