Amazon EC2 is Amazon's Elastic Compute Cloud service that allows users to launch virtual servers, called instances, in Amazon's data centers. The presentation provides an overview of EC2's history, functionality, instance types, pricing models including on-demand, reserved, and spot instances, and security features. It demonstrates how EC2 allows for automatic scaling and reliability through services like Auto Scaling and Elastic Load Balancing.

1. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
Introduction to Amazon EC2
John Phillips, Amazon Web Services
July 10th 2014

2. What we’ll cover:
• Amazon EC2
– Brief history
– Key functionality
– Companion services
• Demo
• Q&A

3. What is Amazon EC2?

4. Amazon Elastic Compute Cloud
Elastic Virtual servers in the cloud

5. A Brief look back…
Amazon EC2: Seven Years Young

6. Amazon EC2 – Seven years ago
• Single instance family and size
– m1.small (1 vCPU, 1.7 GiB RAM, 160 GB storage)
• Linux only
• On Demand pricing only
• No AWS Management Console
• No EBS
• No Elastic IPs
• No Auto Scaling
• No Elastic Load Balancing
• No VPC
Amazon EC2

7. Since then
• Many new instance families and sizes
– M1, M3, T1, T2, M2, CR1, R3, C1, CC1, CC2, C3, CG1, G2, HS1, HI1, I2
• Windows (and Enterprise Linux)
• Reserved Instances and Spot Instances
• AWS Management Console
• Elastic Block Store
• Elastic IP Addresses
• Virtual Private Cloud (VPC)
• Auto Scaling
• Elastic Load Balancing
• Performance, security, manageability, and scalability improvements

8. AWS Global Infrastructure
10 Regions
25 Availability Zones
51 Edge locations

9. Amazon EC2 Instances - Families
Compute
Optimized
General
Purpose
Memory
Optimized
Storage
Optimized
GPU
Instances

10. Amazon EC2 Instances - Generations
C3
CC2
C1
T2, M3
M1
R3
CR1
M2
I2, HS1
HI1
G2
CG1

11. Amazon EC2 Instances – Sizes*
c3.2xlarge
c3.xlarge
m3.2xlarge
m3.xlarge
r3.2xlarge
r3.xlarge
i2.2xlarge
i2.xlarge
g2.2xlarge
*Note: Only one or two instance sizes are shown from each family/generation, as an example

12. Recent Instance Highlights
• T2 – lowest cost, general purpose instance
• R3 – Next generation memory optimized, up to 244 GiB
• I2 – Next generation I/O optimized (350,000+ random read IOPS)
• C3 – 2.8 GHz Intel Xeon E5-2680v2 (Ivy Bridge) CPUs (SSD)
• G2 – Next generation GPU instances, 1 NVIDIA GK104 GPU (Kepler)
• Enhanced networking

13. A choice of block storage options
• Locally attached, “instance storage”
– Type/amount differs by instance
• Amazon EBS General Purpose (SSD)
• Amazon EBS Provisioned IOPS (SSD)
• Amazon EBS Magnetic

14. T2 and Amazon EC2 Free Tier
• T2 is a Burstable Performance Instance
– Burstable Performance Instances provide a baseline level of CPU performance
with the ability to burst above the baseline.
– T2 instances are for workloads that don’t use the full CPU often or consistently,
but occasionally need to burst.
– Great for getting started on Amazon EC2
• Amazon EC2 Free Tier
– 750 hours of Amazon EC2 Linux t2.micro instance usage (1 GiB of memory and
32-bit and 64-bit platform support)

15. Who uses EC2?

16. Using AWS, Dow Jones saved $40,000;
improves time-to-market by 30%
• Dow Jones & Company provides news and
business information for the global investment
market.
• Dow Jones needed to replace its Asian data
center with a flexible, cost-effective alternative
that allowed its staff to focus on building
products
• Moving its data center to AWS saved $40,000 in
hardware costs and enabled Dow Jones staff to
focus on creating revenue-producing
applications for the website

17. • One of the world's leading online travel
companies, providing leisure and business
travel to customers worldwide
• Expedia needed a global infrastructure to
support its commitment to create a great
experience for customers worldwide
• Using AWS, Expedia created a global
infrastructure for its critical applications while
reducing network latency to under 50
milliseconds and enabling a 230% CPU
consumption efficiency for data processing
Expedia uses AWS to run critical,
high volume applications globally

18. Some Amazon EC2 Benefits
• Elastic
• Completely Controlled
• Flexible
• Reliable
• Secure
• Inexpensive

19. Elasticity

20. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day

21. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server

22. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required

23. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1 Server for 8 hours

24. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1 Server for 8 hours 1 Server for 8 hours

25. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1 Server for 8 hours 1 Server for 8 hours
1 Server for 8 hours

26. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1 Server for 8 hours 1 Server for 8 hours
1 Server for 8 hours
1 Server for 8 hours

27. 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ServerLoad
Hour of day
Capacity of 1 Server
Traditional capacity required
1/3rd
Saving

28. 0
1
2
3
4
5
6
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
InstanceCount
Day of Month

29. 0
1
2
3
4
5
6
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
InstanceCount
Day of Month
Monthly
predictable
peak
processing

30. 0
1
2
3
4
5
6
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
InstanceCount
Day of Month
Traditional capacity required

31. 0
1
2
3
4
5
6
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
InstanceCount
Day of Month
Elastic Capacity
Traditional capacity required

32. 0
1
2
3
4
5
6
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
InstanceCount
Day of Month
75% Savings
Traditional capacity required
Elastic Capacity

33. Scaling Automatically
Amazon EC2 Auto Scaling
Elastic Load
Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic traffic
distribution
Automated scaling
of EC2 capacity

34. Completely Controlled

35. Completely Controlled
• You have control of your instances
• Log on as root (Linux) / Administrator (Windows)
• Install the software you need
• Start/Stop and control via console or APIs
• Make the configuration changes you like
• Create an AMI (Amazon Machine Image)

37. Flexibility

38. Multiple Instance Types
• Choose the instance type that suits you
• Change the instance type when you want to
• Attach as much or as little storage as you need
• Choose your operating system
• Choose a pre-configured image (AMI)

39. Reliability

40. Build Reliable Architectures
• Easily build highly available applications
• AWS Elastic Load Balancing distributes load
• Auto Scaling helps ensure availability and scale
• Use multiple Availability Zones (AZs)

41. Example 3-tier Web App architecture

42. Security

43. Security
Certifications:
• Secured premises
• Secured access
• Built-in firewalls
• Unique users
• Multi-factor authentication
• Private subnets
• Encrypted data storage
• Dedicated connection

44. Amazon Virtual Private Cloud (VPC) - Default
• Provision a logically isolated section of the AWS
cloud
• Control your virtual networking environment
– Subnets
– Route Tables
– Security Groups
– Network ACLs
• Control if and how your instances access the
Internet
• Connect to your on-premises network via HW VPN

45. Availability Zone 1a Availability Zone 1b
Internet
10.0.0.5
10.0.0.6
10.0.3.17
10.0.3.5
10.0.1.5
10.0.1.25
10.0.1.8
10.0.1.6
VPC Subnet
VPC Subnet
VPC Subnet
Virtual Private Gateway
Customer Gateway
VPN Connection
Internet Gateway
Customer Data Center

46. Inexpensive

47. Unix/Linux instances start at
$0.013/hour
Pay as you go for compute
power
Low cost and flexibility
Pay only for what you use, no
up-front commitments or
long-term contracts
On-Demand Instances
On-Demand Instances

48. Unix/Linux instances start at
$0.013/hour
Pay as you go for compute
power
Low cost and flexibility
Pay only for what you use, no
up-front commitments or
long-term contracts
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive
significant hourly discount
Low Cost / Predictability
Helps ensure compute
capacity is available when
needed
Reserved instances
Reserved Instances

49. Up to >50%
Savings
Heavy utilization RI
Unix/Linux instances start at
$0.013/hour
Pay as you go for compute
power
Low cost and flexibility
Pay only for what you use, no
up-front commitments or
long-term contracts
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive
significant hourly discount
Low Cost / Predictability
Helps ensure compute
capacity is available when
needed
Reserved instances
Reserved Instances

50. > 80% utilization
Lower costs up to >50%
Heavy utilization RI
Unix/Linux instances start at
$0.013/hour
Pay as you go for compute
power
Low cost and flexibility
Pay only for what you use, no
up-front commitments or
long-term contracts
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive
significant hourly discount
Low Cost / Predictability
Helps ensure compute
capacity is available when
needed
Reserved instances
Reserved Instances

51. Up to ~50%
Savings
Medium utilization RI
Unix/Linux instances start at
$0.013/hour
Pay as you go for compute
power
Low cost and flexibility
Pay only for what you use, no
up-front commitments or
long-term contracts
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive
significant hourly discount
Low Cost / Predictability
Helps ensure compute
capacity is available when
needed
Reserved instances
Reserved Instances
> 80% utilization
Lower costs up to >50%
Heavy utilization RI

52. Unix/Linux instances start at
$0.013/hour
Pay as you go for compute
power
Low cost and flexibility
Pay only for what you use, no
up-front commitments or
long-term contracts
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive
significant hourly discount
Low Cost / Predictability
Helps ensure compute
capacity is available when
needed
Reserved instances
Reserved Instances
> 80% utilization
Lower costs up to >50%
Heavy utilization RI
~40-80% utilization
Lower costs up to ~50%
Medium utilization RI

53. ~15-40% utilization
Lower costs up to ~35%
Light utilization RI
Unix/Linux instances start at
$0.013/hour
Pay as you go for compute
power
Low cost and flexibility
Pay only for what you use, no
up-front commitments or
long-term contracts
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive
significant hourly discount
Low Cost / Predictability
Helps ensure compute
capacity is available when
needed
Reserved instances
Reserved Instances
> 80% utilization
Lower costs up to >50%
Heavy utilization RI
~40-80% utilization
Lower costs up to ~50%
Medium utilization RI

54. Best RI for Utilization
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Heavy
Medium
Light
O-Demand

55. Best RI for Utilization
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Heavy
Medium
Light
O-Demand

56. 0
2
4
6
8
10
12
14
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
On Demand
Light Utilization RI
Medium Utilization RI
Heavy utilization RI
Optimizing costs with RIs

57. Improving Reserved Instance Flexibility

58. Bid on unused EC2 capacity
Spot Price based on
supply/demand, determined
automatically
Cost / Large Scale, dynamic
workload handling
Spot instances
Unix/Linux instances start at
$0.013/hour
Pay as you go for compute
power
Low cost and flexibility
Pay only for what you use, no
up-front commitments or
long-term contracts
On-demand instances
1- or 3-year terms
Pay low up-front fee, receive
significant hourly discount
Low Cost / Predictability
Helps ensure compute
capacity is available when
needed
Reserved instances
Spot Instances

59. We like to save you money…

60. EC2 Usage Reports
• Two new interactive reports:
– Instance Usage Report
– Reserved Instance Utilization Report
• Easy to access in the Management Console

61. EC2 Usage Reports

62. EC2 Usage Reports

63. Easy to get started!

64. Demo

65. AWS Marketplace – in the console
Browse, search, discover
and launch thousand of AWS
Marketplace AMIs directly
from within the Amazon EC2
console.

66. AWS Marketplace
• AWS Online Software Store
• Find, research and buy software
• Simple pricing, aligns with the utility model
• 1-Click launch products - run in minutes
• Over 1300 products listed in 25 categories
• Free trials and Enterprise offerings
– Move seamlessly from PoC to production

67. Benefits for You
• 1-Click launch, no
procurement of
hardware and software
launches pre-configured
for AWS
• Minutes for deployment,
instead of weeks or
months
• Vetted, tested, secure
and approved products
• Use your AWS account
to purchase
• Supports Invoice Billing
• See charges for
software and AWS
services separately
• Clear pricing for all
products, hourly and
monthly options,
different instance size
and region choices
• Tools to track your
purchases and control
usage
• Ability to scale software
up or down on-demand
Find and Deploy Fast One Bill Simple Purchasing
http://aws.amazon.com/marketplace

68. Next Steps
• Sign-up for an AWS account!
• Take advantage of the free tier
– aws.amazon.com/free
• Learn more: aws.amazon.com/ec2
• Join us at the booth

69. © 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
Introduction to Amazon EC2
Thank you!
John Phillips, Amazon Web Services
July 10th 2014