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Introducing Amazon
                                Redshift
            http://aws.amazon.com/resources/databaseservices/webinars



David Pearson
Business Development Manager
What is AWS?

                     Deployment & Administration


                         Application Services


           Compute            Storage              Database

                             Networking


                      AWS Global Infrastructure
AWS Database                                                  Amazon Redshift
 Services                                                 Fast, Powerful, Fully Managed, Petabyte-Scale
                                                                    Data Warehouse Service



                                                            Amazon DynamoDB
Scalable High Performance Application Storage in the   Fast, Predictable, Highly-Scalable NoSQL Data Store
                      Cloud
                                                                   Amazon RDS
          Deployment & Administration                       Managed Relational Database Service for
                                                               MySQL, Oracle and SQL Server

               Application Services
                                                            Amazon ElastiCache
                                                                  In-Memory Caching Service
  Compute            Storage          Database

                    Networking

            AWS Global Infrastructure
Why Data Warehousing?

                Easy to provision and scale up massively


                No upfront costs, pay as you go

                Really fast performance at a really low price

                Open and flexible with support for popular tools
Amazon
Redshift


           fast and fully managed

           petabyte-scale
           data warehouse service
objectives
   design and build a petabyte-scale data warehouse service


                                                 A Lot Faster
Amazon
Redshift                                         A Lot Cheaper


                                                 A Whole Lot Simpler
Redshift Dramatically Reduces I/O

• Direct-attached storage                          Id              Age   State
                                                   123             20    CA
• Large data block sizes                           345             25    WA
• Columnar storage                                 678             40     FL

• Data compression
• Zone maps

                                    Row storage   Column storage
Redshift Runs on Optimized Hardware

 HS1.8XL: 128GB RAM, 16 Cores, 24 Spindles, 16TB Storage, 2GB/sec scan rate




 HS1.XL: 16GB RAM, 2 Cores, 3 Spindles, 2TB Storage


                      •    Optimized for I/O intensive workloads
                      •    High disk density
                      •    Runs in HPC - fast network
                      •    HS1.8XL available on Amazon EC2
Redshift Runs on Optimized Hardware

 HS1.8XL: 128GB RAM, 16 Cores, 24 Spindles, 16TB Storage, 2GB/sec scan rate




 HS1.XL: 16GB RAM, 2 Cores, 3 Spindles, 2TB Storage



                                                            Grow Big
                        Start Small                         100 x 8XL = 1.6PB
                        1 x XL = 2TB
Redshift Parallelizes and
Distributes Everything
                                                                         Client VPC

                                                SQL Clients / BI Tools
    Load
    Query                                               Leader
                                                        Node

    Resize                            10 GigE
                                       (HPC)
                            Compute                Compute
    Backup                  Node
                            16TB
                                                   Node
                                                   16TB
                                                                                  Compute
                                                                                  Node
                                                                                  16TB
                                                                                            Ingestion
    Restore                                                                                 Backup
                                                                                            Restore
                                                    Amazon S3
data generated




                                                                                                                           Gap
data volume




                                                                                                          data available
                                                                                                           for analysis



    Gartner: User Survey Analysis: Key Trends Shaping the Future of Data Center Infrastructure Through 2011
    IDC: Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares
Redshift is Priced to Analyze All Your Data


   $0.85 per hour for on-demand (2TB)
   $999 per TB per year (3-yr reservation)
Working with
Redshift
differentiated effort increases the
uniqueness of an application
Redshift Simplifies Provisioning

• Create a cluster in minutes
• Automatically patch your OS and data warehouse
  software
• Scale up to 1.6PB with a few clicks and no
  downtime
Integrate
Redshift with
remote data
   centers
1. Cluster placed in read-only mode
                   2. New cluster provisioned
                   3. Data copied across (MPP)



                                        SQL Clients / BI Tools

          Leader                                                               Leader
          Node                                                                 Node




Compute            Compute                   Compute                 Compute            Compute   Compute
Node               Node                      Node                    Node               Node      Node
2TB                2TB                       2TB                     2TB                2TB       2TB




                                                         Amazon S3
1. Cluster placed in read-only mode
                   2. New cluster provisioned
                   3. Data copied across (MPP)
                   4. DNS switched to new cluster (read-write)
                   5. Source cluster is de-provisioned
                                        SQL Clients / BI Tools

          Leader                                                               Leader
          Node                                                                 Node




Compute            Compute                   Compute                 Compute            Compute   Compute
Node               Node                      Node                    Node               Node      Node
2TB                2TB                       2TB                     2TB                2TB       2TB




                                                         Amazon S3
Integrates With Existing
BI Tools


                     JDBC/ODBC




  Amazon Redshift
Amazon Redshift


Live Demonstration
Jeremy Winters
Lead Architect and Database Warehouse Designer
Getting
Started
Reporting Warehouse



        OLTP
                         RDBMS                      Reporting
        ERP
                                         Redshift    and BI



  • Accelerated operational reporting
  • Support for short-time use cases
  • Data compression, index redundancy
On-Premises Integration



                    OLTP
                                         RDBMS              Reporting
                    ERP
                                                 Redshift    and BI




                           Data
                           Integration
                           Partners*




* as of 3/14/2013
Live Archive for (Structured) Big Data



         OLTP            DynamoDB
        Web Apps                                          Reporting
                                               Redshift    and BI



  • Direct integration with copy command
  • High velocity data ages into Redshift
  • Low cost, high scale option for new apps
Cloud ETL for Big Data



       S3
                                                         Reporting
                      Elastic MapReduce
                                              Redshift    and BI



  • Maintain online SQL access to historical logs
  • Transformation and enrichment with EMR
  • Longer history ensures better insight
Redshift
                             “up to 50 times faster than our current OLAP solution”
                             “exponential gains in performance”
Fast
Low Cost
    less than $1 / hour to get started
    less than $1K / TB to run Redshift for a year
Easy To Get Started
    Please visit: http://aws.amazon.com/redshift/
http://aws.amazon.com/resources/databaseservices/webinars




                                                            Questions?

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Introduction to Amazon Redshift

  • 1. Introducing Amazon Redshift http://aws.amazon.com/resources/databaseservices/webinars David Pearson Business Development Manager
  • 2. What is AWS? Deployment & Administration Application Services Compute Storage Database Networking AWS Global Infrastructure
  • 3. AWS Database Amazon Redshift Services Fast, Powerful, Fully Managed, Petabyte-Scale Data Warehouse Service Amazon DynamoDB Scalable High Performance Application Storage in the Fast, Predictable, Highly-Scalable NoSQL Data Store Cloud Amazon RDS Deployment & Administration Managed Relational Database Service for MySQL, Oracle and SQL Server Application Services Amazon ElastiCache In-Memory Caching Service Compute Storage Database Networking AWS Global Infrastructure
  • 4. Why Data Warehousing? Easy to provision and scale up massively No upfront costs, pay as you go Really fast performance at a really low price Open and flexible with support for popular tools
  • 5. Amazon Redshift fast and fully managed petabyte-scale data warehouse service
  • 6. objectives design and build a petabyte-scale data warehouse service A Lot Faster Amazon Redshift A Lot Cheaper A Whole Lot Simpler
  • 7. Redshift Dramatically Reduces I/O • Direct-attached storage Id Age State 123 20 CA • Large data block sizes 345 25 WA • Columnar storage 678 40 FL • Data compression • Zone maps Row storage Column storage
  • 8. Redshift Runs on Optimized Hardware HS1.8XL: 128GB RAM, 16 Cores, 24 Spindles, 16TB Storage, 2GB/sec scan rate HS1.XL: 16GB RAM, 2 Cores, 3 Spindles, 2TB Storage • Optimized for I/O intensive workloads • High disk density • Runs in HPC - fast network • HS1.8XL available on Amazon EC2
  • 9. Redshift Runs on Optimized Hardware HS1.8XL: 128GB RAM, 16 Cores, 24 Spindles, 16TB Storage, 2GB/sec scan rate HS1.XL: 16GB RAM, 2 Cores, 3 Spindles, 2TB Storage Grow Big Start Small 100 x 8XL = 1.6PB 1 x XL = 2TB
  • 10. Redshift Parallelizes and Distributes Everything Client VPC SQL Clients / BI Tools Load Query Leader Node Resize 10 GigE (HPC) Compute Compute Backup Node 16TB Node 16TB Compute Node 16TB Ingestion Restore Backup Restore Amazon S3
  • 11. data generated Gap data volume data available for analysis Gartner: User Survey Analysis: Key Trends Shaping the Future of Data Center Infrastructure Through 2011 IDC: Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares
  • 12. Redshift is Priced to Analyze All Your Data $0.85 per hour for on-demand (2TB) $999 per TB per year (3-yr reservation)
  • 14. differentiated effort increases the uniqueness of an application
  • 15. Redshift Simplifies Provisioning • Create a cluster in minutes • Automatically patch your OS and data warehouse software • Scale up to 1.6PB with a few clicks and no downtime
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  • 22. 1. Cluster placed in read-only mode 2. New cluster provisioned 3. Data copied across (MPP) SQL Clients / BI Tools Leader Leader Node Node Compute Compute Compute Compute Compute Compute Node Node Node Node Node Node 2TB 2TB 2TB 2TB 2TB 2TB Amazon S3
  • 23. 1. Cluster placed in read-only mode 2. New cluster provisioned 3. Data copied across (MPP) 4. DNS switched to new cluster (read-write) 5. Source cluster is de-provisioned SQL Clients / BI Tools Leader Leader Node Node Compute Compute Compute Compute Compute Compute Node Node Node Node Node Node 2TB 2TB 2TB 2TB 2TB 2TB Amazon S3
  • 24. Integrates With Existing BI Tools JDBC/ODBC Amazon Redshift
  • 25. Amazon Redshift Live Demonstration Jeremy Winters Lead Architect and Database Warehouse Designer
  • 27. Reporting Warehouse OLTP RDBMS Reporting ERP Redshift and BI • Accelerated operational reporting • Support for short-time use cases • Data compression, index redundancy
  • 28. On-Premises Integration OLTP RDBMS Reporting ERP Redshift and BI Data Integration Partners* * as of 3/14/2013
  • 29. Live Archive for (Structured) Big Data OLTP DynamoDB Web Apps Reporting Redshift and BI • Direct integration with copy command • High velocity data ages into Redshift • Low cost, high scale option for new apps
  • 30. Cloud ETL for Big Data S3 Reporting Elastic MapReduce Redshift and BI • Maintain online SQL access to historical logs • Transformation and enrichment with EMR • Longer history ensures better insight
  • 31. Redshift “up to 50 times faster than our current OLAP solution” “exponential gains in performance” Fast Low Cost less than $1 / hour to get started less than $1K / TB to run Redshift for a year Easy To Get Started Please visit: http://aws.amazon.com/redshift/