This document provides an introduction to cloud computing with Amazon Web Services (AWS). It discusses how AWS has transformed businesses by providing increased agility, enabling experimentation at low cost, and delivering considerable cost savings over traditional infrastructure. The presentation notes AWS offers a broad platform of over 40 services to support any cloud workload globally. It also highlights case studies of how enterprises have used AWS to expand their businesses, scale elastically with demand, and migrate existing applications to the cloud to reduce costs and improve deployment times.

1. Introduction to Cloud Computing with
Amazon Web Services
March 2015
Chris Hampartsoumian
Technology Evangelist ASEAN

2. Introduction to Cloud Computing with
Amazon Web Services
March 2015
Chris Hampartsoumian
Technology Evangelist ASEAN

3. Agenda

4. Cloud computing transforms businesses

5. ?
…get into cloud computing?
How did Amazon…

6. 11 Regions
28 Availability Zones
53 Edge locations
AWS global infrastructure

7. Gartner
“Magic
Quadrant
for
Cloud
Infrastructure
as
a
Service,”
Lydia
Leong,
Douglas
Toombs,
Bob
Gill,
Gregor
Petri,
Tiny
Haynes,
May
28,
2014.
This
Magic
Quadrant
graphic
was
published
by
Gartner,
Inc.
as
part
of
a
larger
research
note
and
should
be
evaluated
in
the
context
of
the
enMre
report.
The
Gartner
report
is
available
at
hNp://aws.amazon.com/resources/analyst-­‐reports/.
Gartner
does
not
endorse
any
vendor,
product
or
service
depicted
in
its
research
publicaMons,
and
dos
not
advise
technology
users
to
select
only
those
vendors
with
the
highest
raMngs.
Gartner
research
publicaMons
consist
of
the
opinions
of
Gartner's
research
organizaMon
and
should
not
be
construed
as
statements
of
fact.
Gartner
disclaims
all
warranMes,
expressed
or
implied,
with
respect
to
this
research,
including
any
warranMes
of
merchantability
or
fitness
for
a
parMcular
purpose.
Gartner Magic Quadrant for Cloud Infrastructure as a Service 2014

8. “AWS
is
the
overwhelming
market
share
leader,
with
more
than
five
8mes
the
compute
capacity
in
use
than
the
aggregate
total
of
the
other
fourteen
providers
in
this
Magic
Quadrant.”
Magic
Quadrant
for
Cloud
Infrastructure
as
a
Service
August
2014

9. Trusted by Enterprises Around the World

10. ASEAN Enterprises

11. Powering ASEAN Startups

12. Increased agility has
become the #1 reason
businesses use the AWS cloud

13. Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
Everything changes with this kind of agility

14. A
Culture
of
Innova0on:
Experiment
O8en
&
Fail
without
Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions
Nearly $0

15. A
broad
and
deep
plaBorm
helps
customers
build
sophis0cated,
scalable
applica0ons
#2:
PlaBorm
Breadth

16. AWS Provides Broad and Deep Services to
Support any Cloud Workload
Application Services
AWS Global Infrastructure
Networking
Deployment & Administration
StorageCompute StorageCompute Database

17. AWS Pace of Innovation
2008
2009
2010
2011
2012
2013
2014
82
61
48
24
159
280
516
New Service Announcements & Updates

18. Architected
for
Enterprise
Security
requirement
CerMficaMons
and
accreditaMons
for
workloads
that
maNer
AWS
CloudTrail
-­‐
AWS
API
call
logging
for
governance
&
compliance
Stores
data
in
S3,
or
archive
to
Glacier
Log
and
review
user
acMvity
MTCS
Tier
3
Cer0fica0on

19. #3 Moving to the cloud brings
considerable Cost Savings

20. Replace up-front capital expense with low variable cost
On-Premise
(or “Private Cloud”)
Metered, Pay As You Go Model
Use only what you need,
using on-demand, reserved, spot or dedicated
Flexible
Capital Expense Model
High upfront capital cost,
high cost of ongoing support
Inflexible

21. Economies of scale allow AWS to continually lower costs
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices

22. Perspective on Scaling
On average, AWS adds enough new
server capacity every day to
support Amazon’s global
infrastructure when it was a $7B
business

23. SingPost Uses AWS to Expands E-Commerce Business in
Just 3 Months While Reducing CAPEX by 50%

24. # 4 The AWS brings the ability to scale
your platform elastically as your
business grows.

25. 150,000
people are hosted
on any given night

26. Total
#
Airbnb
Guests

27. Total
#
Airbnb
Guests

28. Total
#
EC2
Instances

29. You Don’t Need to Guess Capacity
Self
Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS

30. #5 AWS Cloud enables
Global Deployment in
minutes

31. Go Global in Minutes

32. Many
Enterprises
Worry
That
These
are
the
Only
Two
Choices
Build a
“Private”
Cloud
Rip everything out
and move to
AWS
#1 #2

33. The
Good
News
is
that
Cloud
isn’t
an
‘All
or
Nothing’
Choice
Corporate
Data Centers
On-­‐Premises
Resources
Cloud
Resources
IntegraMon

34. Unmatched
pla^orm
and
geographic
breadth
Speed
to
deployment
+
Support
Virtually
Every
Use
Case
(for
Today
and
Tomorrow)

35. An Expansive Ecosystem
Thousands consulting/systems integrator
and technology/ISV partners
1,900+ products available for 1-click
deployment across 23 distinct product
categories
Customers run over 70M hours of
software per month

36. What Sets AWS Apart?
Building and managing cloud since 2006
40+ services to support any cloud workload
History of rapid, customer-driven releases
11 regions, 28 availability zones, 53 edge locations
48 proactive price reductions to date
Thousands of SIs and ISVs; 1,900+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem

37. Samsung SMART Hub
On-Premises
Data Centers
Hybrid
App
AWS serves
application
content & data
Integration to
Samsung data
centers
for financial
transactions

38. Aminvest
use
AWS
RDS
for
staMsMcal
analysis
to
idenMfy
market
opportuniMes

39. Migrate Existing Apps to the Cloud
On-Premises
Data Centers
App
1/3 of servers
migrated to AWS
Saved
£1.5 Million
Migrated 500 web
properties in 5
months
New product web
sites live in 2 days
vs. 2 weeks
Migrated clinical
trials simulations
platform
Simulations in 1.2hrs
vs. 60hrs
64% reduction in
costs

40. All in Strategy
100s of
applications
supporting 50M+
global members
10,000s of EC2
instances in multiple
regions & zones
At peak consumes
1/3 of US Internet
bandwidth

41. After the break:
• Overview of Services
• Demos to get you started
AWS