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AWS Customer Presentation - Mediafed

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Amazon Web Services
Amazon Web Services

Alan Williamson, Co-Founder of Mediafed presents at the AWS Start-Up Event - London about their use of Amazon S3 and EC2.

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Amazon AWS & Mediafed Alan Williamson Director, MediaFed ltd Co-Founder, aw2.0 ltd the cloud experts
MediaFed Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MediaFed’s work flow MediaFed Publishers MediaFed Services Millions of RSS Clients
Traditional Setup ,[object Object],[object Object],[object Object]
Then things got interesting Started to grow FAST! http://www.flickr.com/photos/lunadirimmel /
Where did MediaFed need to scale? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],http://www.flickr.com/photos/alemdag/2779065156/
[object Object],[object Object],[object Object],http://www.flickr.com/photos/democzar/1729712347/
http://www.flickr.com/photos/nanimo/ THE BIG FLUFFY CLOUD
Which Cloud Provider … ,[object Object],[object Object],[object Object],[object Object]
It’s “Hug Amazon” day! http://www.flickr.com/photos/devcentre/74685966/
Amazon’s EC2 HOT features ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/qmnonic/554905977/
Some EC2 problems … ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/kimberlyfaye/2570018805/
.. and instances do go down! But “ssssh” you didn’t hear it from me! http://www.flickr.com/photos/59953599@N00/2852302091/
Our Amazon Family Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usage of EC2 Instances ,[object Object],[object Object],[object Object],[object Object]
Provisioning of instances ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep it Simple ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/sylvar/31436961/
Our goals … ,[object Object],[object Object],[object Object]
Starting up … ,[object Object],[object Object],http://www.flickr.com/photos/diamondjoe/1871077148/
EC2 #1 Killer Feature ,[object Object],[object Object],[object Object],[object Object]
But others services in the system need to know about the new instances ????? http://www.flickr.com/photos/yourdon/2770955000/
SimpleDB! ,[object Object],[object Object],[object Object]
Amazon SimpleDB as DNS ,[object Object],[object Object],[object Object],[object Object]
Amazon is cheap! ,[object Object],[object Object],[object Object]
No more hardware hassles! ,[object Object],[object Object],http://www.flickr.com/photos/library_mistress/540375093/
Some cloud advice … http://www.flickr.com/photos/digitalsextant/34811579
Not a cloud in sight ! Forget the marketing hype - Cloud Providers do go down http://www.flickr.com/photos/montanaraven/
… and no two providers are the same NO CLOUD STANDARD http://www.flickr.com/photos/heather-dietz/227295326/
So can you move the whole house? http://www.flickr.com/photos/seanlloyd/24764719/
Don’t buy into the hype ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember … you can’t just nip down and reboot the server http://www.flickr.com/photos/johnniewalker/
But take a moment and … ,[object Object],[object Object],[object Object],[object Object]
www.aw20.co.uk [email_address] UK +44 1556 568 103 / US +1 650 331 9758 the cloud experts – putting it to work

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AWS Customer Presentation - Mediafed

  • 1. Amazon AWS & Mediafed Alan Williamson Director, MediaFed ltd Co-Founder, aw2.0 ltd the cloud experts
  • 2.
  • 3. MediaFed’s work flow MediaFed Publishers MediaFed Services Millions of RSS Clients
  • 4.
  • 5. Then things got interesting Started to grow FAST! http://www.flickr.com/photos/lunadirimmel /
  • 6.
  • 7.
  • 8.
  • 10.
  • 11. It’s “Hug Amazon” day! http://www.flickr.com/photos/devcentre/74685966/
  • 12.
  • 13.
  • 14. .. and instances do go down! But “ssssh” you didn’t hear it from me! http://www.flickr.com/photos/59953599@N00/2852302091/
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. But others services in the system need to know about the new instances ????? http://www.flickr.com/photos/yourdon/2770955000/
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Some cloud advice … http://www.flickr.com/photos/digitalsextant/34811579
  • 28. Not a cloud in sight ! Forget the marketing hype - Cloud Providers do go down http://www.flickr.com/photos/montanaraven/
  • 29. … and no two providers are the same NO CLOUD STANDARD http://www.flickr.com/photos/heather-dietz/227295326/
  • 30. So can you move the whole house? http://www.flickr.com/photos/seanlloyd/24764719/
  • 31.
  • 32. Remember … you can’t just nip down and reboot the server http://www.flickr.com/photos/johnniewalker/
  • 33.
  • 34. www.aw20.co.uk [email_address] UK +44 1556 568 103 / US +1 650 331 9758 the cloud experts – putting it to work