Mobile app development with AWS Mobile Hub allows developers to: 1) Build apps using services like Cognito for authentication, SNS for push notifications, and DynamoDB for data storage. 2) Gather analytics on app usage with Mobile Analytics SDK and store the data in S3, Redshift, or EMR. 3) Deliver personalized push notifications through SNS by sending messages to topics or individual users.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Ed Lima – Cloud Engineer | Development and Mobile Services
September 2016
Mobile App Development
with AWS Mobile Hub

2. Great Mobile Apps Run on AWS

3. finder/fɪndəәr/

4. 60 Second Agenda
We will cover the “How” today
Gather Data Process DeliverBuild App

5. Build
• User Sign-­In
• Push Notifications
• Content Delivery
• Data Storage
• Analytics
• Cloud Logic
• Database
Amazon
S3
Amazon
CloudFront
AWS
Lambda
Amazon
DynamoDB
Amazon
SNS
Amazon
Cognito
Amazon
Mobile Analytics

6. Build: AWS Mobile Hub

7. Gather: Amazon Mobile Analytics

8. Gather: Amazon Mobile Analytics
SDK
(Android, iOS, JavaScript, Unity, Xamarin)
REST API
Amazon
Mobile Analytics
Daily/Monthly Active Users
Sessions
Sticky Factor
In-­app Revenue
Lifetime Events
Retention
…. and more
(Pre-­defined metrics with a few lines of code)
Amazon
S3
Amazon
RedshiftAmazon
DynamoDB
Amazon
EMR
Amazon Machine
Learning
Amazon
Elasticsearch
Service
Amazon
RDS
Amazon API
Gateway

9. In-­App Purchases: iOS
http://developer.apple.com
Create -­> Record -­> Submit Event

10. Event Format
App Info
Device Info
Monetisation Info
User/Device ID Info

11. Authorisation and Data Sync: Amazon Cognito
Cognito Identity
• Create Unique Identities
• Roles
• Authenticated
• Unauthenticated
• Temporary Credentials
Data Sets
• Key/Value pairs associated
with each Identity
• Sync between Devices

12. Authorisation and Data Sync: Amazon Cognito

13. Deliver: Amazon Simple Notification Service

14. Deliver: SNS
Publisher
Publisher
Publisher
SubscriberSubscriber
Subscriber
APNS
3rd
Party Provider
SNS
Topics
Email Platform Application SMS
Platform Application
Device Token
Device Token
Device Token

15. Provider
(APNS, GCM, MPNS,…)
Token Request
Amazon
SNS
Platform Application
“Token”
Platform Endpoint
-­ Upload Certificates, API Keys, etc.
Upload Token
-­ AKA “Create Platform Endpoint”
Platform Application Lifecycle

16. Apple Push Notifications
Service (APNS)
• Signing Request
• App Creation (developer.apple.com)
• BundleID
• Push Enabled
• Certificate Creation
• Provisioning Profile
• Test Connection
Configuring Platform Applications
Google Cloud Messaging
(GCM)
• Components
• Google Developer Project
• Mobile App
• Backend Application (SNS)
• Credentials
• Sender ID (aka “Project Number”)
• API Key (authorization)
• HTTP header or XMPP auth
request
• AppID

17. Publishing to SNS

18. Personalisation
Engagement is all about personalisation:
• Automatic push if they installed but never did action X
• Push to group of users (Topic) with a custom message
• “Discount today click here!”
• Push to individuals with customised messages
• "Hey John we noticed you looked at product X but didn't
purchase"

19. Tying it all together
Amazon API
Gateway
Amazon
SNS
Amazon
DynamoDB
AWS
Lambda
Amazon
Mobile Analytics
Amazon
Cognito
Sync
AWS
Lambda
Amazon
Redshift
Amazon Machine
Learning
Endpoint ARN
Identity Provider
User Name
Sync Trigger
Cognito ID
Endpoint ARN
Identity Provider
User Name
Custom Push Message

20. Example: Personalised Messages

21. Test: AWS Device Farm

22. Thank You!