Join this session to find out how AWS empowers start-up businesses around the world.

1. Joe Ziegler
Powering Start-ups with AWS
Startup Business Development Manager APAC

2. Who are we and what do we do?
What will it cost to innovate on AWS?
How can I get to MVP fast?

3. Who are we and what
do we do?

4. The APAC Startup Team
Joe Ziegler
Startup Business Development Manager APAC
@jiyosub
Pieter Kemps
Business Development and Venture Capital APAC
@p_kemps

5. Powering Startups Across APAC and World Wide

6. Strong Partnerships in ANZ

7. Innovation Accelerator
using Startup best practice
@getviable
Sign up at:
aws.getviable.com

8. What will it cost to
innovate on AWS?

9. AWS lowers the cost of Innovation
Time
Scale
Scenario
Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….

10. • Internal testing with your team
• 2 Tier Web - Database Servers
• Use t1.micro Instances
Dev / Test Environment
Time
Scale
Average Spend
$0
p/m

11. • Release to small group of ‘core testers’
• 2 Tier Web & Database Servers
• 2 x t1.micro Instances
Alpha Release
Time
Scale
Average Spend
$15
p/m

12. • First public release – limited audience
• Master / Slave DB setup
• m1.small Instances
• Auto-Scaling Instances
(2 Instance minimum)
Beta Release / MVP
Time
Scale
Average Spend
$235
p/m

13. Getting to MVP for $250
Time
Scale
Total Spend to MVP
$250
$235$15$0
• 3 months dev/test/release
• Serving Beta customers
• Ready for full production
and scale

14. • Full production, ready to scale to 1000s of users
• Multi AZ Web & DB Servers
• m1.medium Web Instances & Read Slaves
• m1.large DB Master Server
• Auto-Scaling Instances (2 Instance minimum)
Production (v 1.0)
Time
Scale
Average Spend
$1000
p/m

15. How can I get to MVP
fast?

16. AWS Elastic Beanstalk
for
Startups

17. What’s AWS
Elastic Beanstalk?

18. Think of it as a Container for your Application

19. User Application
Application Service
HTTP Service
Language Interpreter
Operating System
Host
We Create the EC2 Instance
You Focus on Developing Your App

20. Beanstalk takes care of the environment…

21. …adding Elastic Load Balancer…

22. …Auto Scaling groups

23. …and launching instances

24. …all wired into the Beanstalk framework

25. …and published under a CNAME

26. …with logs and app versions held in S3

27. Easily Manage your Versions and Environments

28. .Net
PHP
Java
Python
Node.js
Ruby
Flexibility to Choose your Stack

29. As a Startup what are 2 things you
can’t afford to waste?

30. AWS Elastic Beanstalk
Helps Save Both

31. Application
prototype
One-click
deployment
Production ready AWS infrastructure

32. Idea App

33. Idea App
Heavy lifting
70%

34. 30%
Idea AppInfrastructure
services

35. Idea App
Elastic Beanstalk

36. Elastic Beanstalk
Idea App

37. AWS Elastic Beanstalk
Helps Save Both
No Additional
Cost

38. Beanstalk is a platform
for Startups

39. How do you create an
app for
AWS Elastic Beanstalk?

40. Like any other
Java / .Net / PHP / Python / Node.js
app

41. No dependencies on AWS inherent
for Beanstalk deployment
Source
uploaded and
executed in
AWS
Source
downloaded
and executed
locally

42. Java .war file
Microsoft Web
Deploy package
PHP .zip file
Python .zip file
Git integrationIDE plugins
Package up as normal

43. Console deployments, versioning, and updates

44. CheckDNSAvailability
elastic-beanstalk-check-dns-availability
CreateApplication
elastic-beanstalk-create-application
CreateApplictaionVersion
elastic-beanstalk-create-application-version
CreateEnvironment
elastic-beanstalk-create-environment
eb init
wizard to initialize an application
eb start/stop
start/stop an application
eb update
update application version
eb status
get status of a running application
Command Line Tools and Wizards

45. Eclipse Integration

46. Visual Studio Integration

47. Git Integration

48. Container Configuration

49. Full admin access on underlying
resources
EC2 instances, AMIs, AutoScaling groups…
Never Lose Control

50. AWS Supporting
Startups

51. Learn More
http://aws.amazon.com/start-ups
http://aws.amazon.com/elasticbeanstalk/
http://aws.amazon.com/free/