Unlocking the Promise of IoT with Sensors Everywhere
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The document provides an overview of the Internet of Things (IoT) and how sensors can unlock new applications and insights. It discusses how buildings, vehicles, and cities are becoming networks of sensors and learning systems. It then summarizes some key observations on IoT, including that things are not static assets and can get better over time through software updates. The document also discusses Amazon Web Services' (AWS) IoT platform and tools for connecting devices, collecting and analyzing data, and building applications. It provides examples of potential IoT applications in areas like predictive maintenance, smart cities, and first responders.
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Unlocking the Promise of IoT with Sensors Everywhere
- 1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Mark Relph, Head Of BD, IoT and Mobile June 21, 2016 Sensors Everywhere: Unlocking the Promise of IoT
- 2. Things are becoming connected Now Not too long from now Soon After Source: Pretty much everyone
- 4. Buildings, vehicles, services, residents - becomes a network of sensors and learning systems.
- 6. Budgeting Resource allocation Logistics Predictive maintenance Emergency preparedness Customer support Demand estimation Traffic The spark for hundreds of new applications
- 7. Some Observations On IoT
- 8. The “Internet of Things” (plural)
- 10. Things are NOT static assets
- 11. Products that Get Better with Time Sonos connected speakers have evolved using data over the last ten years without the customer replacing anything
- 12. Purpose != Measurement != means NOT EQUAL btw btw = By The Way
- 15. The customer has many identities
- 18. Devices Network Security Data collection Smarts 1 The heavy lifting with IoT
- 19. AWS IoT
- 20. AWS Platform for IoT App Backend API Gateway Lambda Edge Service CloudFront Companion Apps Analytics RedShift Data Storage S3 SDKs C, iOS Android Machine Learning Machine Learning DynamoDB APN Partner Solutions Kinesis Ingestion, Protocols & Security Device Shadows Mobile Hub EMR Reference Hardware Rules Engine AWS IoT
- 21. Our strengths • Focus on security, end to end • It’s a serverless, managed service • Built on modern architecture: messages, events, rules, functions – at scale • Front door to all of AWS • Any chipset • Any operating system • Protocol agnostic • Cost follows usage
- 22. Solution examples Assisted vehicles Traffic & parking Transportation Energy & utilities Waste management Public safety Citizen connection
- 23. Predictive maintenance A comprehensive set of diagnostic and operational insights to evaluate and monitor equipment and system performance, identify assets at risk of failure, and avoid costly downtime
- 24. © C3 IoT 2016 | CONFIDENTIAL - DO NOT COPY, REPURPOSE OR DISTRIBUTE C3 IoT SMART GRID APPLICATIONS GENCUSTOMER INSIGHT DISTRIBUTION & TRANSMISSION AUTOMATIONAMI C3 Commercial C3 Enterprise C3 AMI Operations C3 Revenue Protection C3 Predictive Maintenance C3 Grid Investment Planning C3 Demand Side Management C3 Outage Analysis, Prediction C3 Volt / VAR C3 Grid Cybersecurity C3 Predictive Maintenance - Generation C3 Residential C3 Customer Engagement C3 Customer Insight 360 DISTRIBUTIONCUSTOMER SMART METERS TRANSMISSION GENERATION
- 25. Congestion charge example Intel DK100 Gateway AWS IoT Gateway Sensor data from 8 separate channels fed into A/D inputs of DK100 Dynamic Congestion Charging Road Signs Cloud-based dashboard (UI) on client PC/tablet Things registry DynamoDB MQTT broker AWS EC2 Things Shadows AWS IoT
- 26. First responder - example • A Wireless Services Gateway based upon Intel Edison connects with peripheral devices such as the Intel Basis watch, bodycams, and other environmental sensors. It encrypts the data and employs an LTE modem to transmit the information to the command center. • The command center aggregates the data streams from individual first responders and provides a UI dashboard enabling monitoring of this information by command center personnel.
- 28. Customer example – Rachio Sprinkler Control Actions Connected Sprinkler Controller Lambda Function Easily calibrate soil, vegetation, slope, sun exposure, and nozzle types. Choose From National And Personal Weather Stations To Get The Most Accurate Weather Data Available. No One-size-fits-all Experience - You Have The Freedom To Make Adjustments Over Time And Tune Your Rachio To Your Unique Landscape.
- 29. Example: water conservation Water Data & ML Models Weather Sensors Connected Homes
- 30. Starting the journey The AWS IoT button
- 31. BUILDING VOICE EXPERIENCES Be Ready For Your Customers Whenever They Ask For You
- 32. V O I C E W I L L B E E V E RY W H E R E
- 33. M E E T E C H O The First Endpoints of Alexa The Echo is the first and best-known endpoint of the Alexa Ecosystem… The Echo was built to make life easier and more enjoyable. We also recently launched Fire-TV with Alexa integrated directly into the device. Bringing Alexa and voice to two of the best-selling products on Amazon.com & F I R E T V
- 34. Create Great Content: ASK is how you connect to your consumer T H E A L E X A E C O S Y S T E M Supported by two powerful offerings A L E X A V O I C E S E R V I C E Unparalleled Distribution: AVS allow your content to be everywhere Automated Speech Recognition (ASR) & Natural Language Understanding (NLU) A L E X A S K I L L S K I T
- 35. Driving innovation Education & exploration
- 36. Innovation & education • Onsite workshops • Developer hackathons • Education
- 37. Thank you!
Notes de l'éditeur
- Counterfeit goods: identify risk of fake products based on counterfeit serial numbers. Customer adoption models: targeting promotional campaigns more specifically based on likelihood of adoption for a customer: Amazon Student, Dash, Mom. Item classification: eliminate need for human classification of new grocery items, into categories and subcategories Sales lead ranking: Prioritize businesses who are likely to be successful deals on Amazon Local. Search intent: detect intent of query and route to the appropriate category Global demand estimation: estimate ASIN demand in new regions Customer support: improve quality and efficiency of customer support experience through social media processing, routing of new information/discovery calls to correct department, detect ‘where’s my stuff’ calls and route appropriately. Display ads: increase the click through rate of displayed ads by selecting the creative with the best performance for a customer segment: better experience for the customer as more relevant ads.
- Like the robots, the connected things (or the assets) aren’t static. Their state, location, behavior can change over time. Tesla introduced assisted driving with an over the air update, then the summon feature… The connected things are getting better over time not diminishing in value as we have grown to expect w/ electronics Back to the point of IoT being plural though... Imagine how much more tesla can do when the car is communicating w/ smart street lights, other cars, etc.
- I bring up that it’s plural b/c of 2 things… on one side, you have the analysts and media hyping the volume of IoT. The 20B or whatever getting connected On the other side, the approach to today’s solutions is still much about connecting the single thing. Which is fine... And expected actually Gartner hype cycle, at the peak, up next is trough... Real things start to shake out and iot will have to really address the multiple dimensions of today’s businesses.
- Take amazon for example… if we build apps to monitor a single robot, we’d have quite a bit of a challenge managing our logistics operations. Hundreds of thousands or robots like these from Amazon Robotics in our fulfillment centers globally These are all working in concert with our commerce business to get packages to customers in a quick, safe and reliable manner. 1 hour in some areas! (starter kit plug?)
- Like the robots, the connected things (or the assets) aren’t static. Their state, location, behavior can change over time. Tesla introduced assisted driving with an over the air update, then the summon feature… The connected things are getting better over time not diminishing in value as we have grown to expect w/ electronics Back to the point of IoT being plural though... Imagine how much more tesla can do when the car is communicating w/ smart street lights, other cars, etc.
- First, How many of you own Sonos. Ok Thanks. Intro Sonos. Founded in 2002, Sonos first started shipped its connected products in 2006 ...
- so, if you’re not aware, we have a decent size delivery business. In addition to the trucks, we have other methods of delivery… My next point, the purpose of the thing doesn’t dictate how it can be measured
- Totally different type of machine for package delivery. Lockers providing secure access for pickup in metro areas
- And, of course the drone. The point again… various ways of delivering packages... Machines w/ the same function. VERY different requirements for monitoring and management.
- IoT solutions have multiple dimensions in their customer profile as well
- Out prime:now service uses contract drivers in some areas
- In Europe, we’ve partnered with Audi and DHL to deliver packages to the truck of your car Own trucks, lease trucks, open customer’s trunk, employ some drivers, contract other, use partnerships… and the center of it is still the customer. Lot of perspectives to the same challenge
- We built AWS IoT with that experience in mind. AWS IoT is a FULLY MANAGED service for connected devices. Keep that in mind as we discuss the features and you explore your options for IoT partners. IoT is plural and you often don’t know the what extent… we grow w/ your business. Device Gateway (Messages... These messages typically come from devices...) Secured by... (new patterns specifically for devices) Rules Engine (looking at all the messages… pull in context or send for integrations) Device Shadow Registry (metadata, device mgmt features)
- Cloud Service – it’s updated like one! Since launch: -Jokes, Star Trek Nimoy, Rocks paper Scissors, sports scores, Pandora, home automation, ITTT. Do not use the following (COPPA): -Dr. Suess
- Thank you for taking the time to meet with us today to discuss how Alexa can affect the way you connect with customers. And how to continue to evolve your product through the power of voice. Alexa, the platform, has been incredibly well received by consumers and tech enthusiast alike – and we are excited to both share and discuss ways in which you can leverage this technology.
- As ideas circulated on what this would look like, the feeling we got is voice is similar to the way computing changed how customers gathered information and connected with others across the world; or the way cloud computing changed how we manage our data. Our belief is voice technology is how people will interact with products moving forward. You can imagine a world where we are asking for restaurant recommendations, choosing a restaurant and making dinner reservations, and receiving turn-by-turn directions to the restaurant all while driving in your car. Or you’re asking for recipe ideas based on what’s in fridge, getting step by step directions, and asking and receiving suggested wine pairings all while making dinner. Or you wake starting the coffee maker while still in bed. What’s exciting is this already becoming a reality. The kitchen is where a lot of Echos live today, and customers are already asking for recipe ideas, controlling their entertainment (w/ music and podcasts), setting timers, etc. all in a hands-free way. And of course the smart home is already a huge industry; and customers can set their security alarm, control their lighting, heat and garage doors w/out having to open up their laptop or find their phones. Much of this is made possible because of voice technology. As you can probably guess, we believe voice is a huge part of the future and think its pertinent for you to be thinking about how your product will connect with customers through voice right now.
- The Echo is the first and best-known endpoint of the Alexa Ecosystem. And the first device that allows you to connect with customers, through voice, using Alexa As mentioned earlier, Alexa and The Echo device was built to make life easier and more enjoyable Quick Timeline: Echo Launched late 2014 to Prime members only and by invite only Even with those restrictions, the product Exceeded our Expectations: We had over a month of orders on backlog With that success, we launched the Echo to all Amazon.com customers in June of 2015. And at the same time, we released the SDK for developers to hook into and build But the Echo is actually a pretty simple device – it’s a speaker, a microphone, and it connects to the internet. Actually, to be fair it has two downward firing speakers 7 really powerful microphones But the real magic happens when customers wake the device by saying the word “Alexa”. And the real beauty of Alexa is the platform. Echo is the first endpoint for Alexa, but products of all kinds can integrate with the technology. This is seen with the FireTV which recently launched with Alexa integrated directly into the device, bringing the voice experience directly to a visual endpoint and tying her to a process dying to be freed from the ever growing buttons on a remote control. While FireTVs don’t have speakers, they do connect to a product that does… so it works. LEAVE OUT? This first version is the tip of the iceberg, our product roadmap includes continued updates and features… think of what we’ve done with Amazon Instant Video, Appstore Now, other times we launch products with a big bang hoping to set a new standard… think Kindle E-reader Echo falls in-between these two types of scenarios We knew voice technology was big and wanted to get a MVP out ASAP But had no idea it would make such a bang from the start
- I previously mentioned the Alexa ecosystem, so let’s spend a little time talking about what that means. The Alexa Ecosystem is supported by two important frameworks that provide unparalleled distribution and ways to connect with your customer. On one side we have ASK (Alexa Skills Kit) which empowers brands and developers to create rich voice experiences for their consumers; On the other side is AVS (Alexa Voice Service), which ensures that the places that Alexa can go are endless All you Have to Do Is ASK (What is the Alexa Skills Kit?) The ASK is our SDK, read human….our way of making the voice experience via Alexa possible. ASK gives you the ability to create new voice-driven capabilities (also known as skills, think Apps) for Alexa using the new Alexa Skills Kit (ASK). You can connect existing services to Alexa in minutes with just a few lines of code. You can also build entirely new voice-powered experiences in a matter of hours, even if you know nothing about speech recognition or natural language processing. AVS: Serving a Platform Agnostic Voice Experience Let’s start with AVS, it’s through the Alexa Voice Service that, hardware manufacturers and other participants in the new and exciting world of the Internet of Things (IoT) can incorporate an Alexa-driven voice experience into their devices. Any device that has a speaker, a microphone, and an Internet connection can integrate Alexa with a few lines of code. This enables a platform agnostic growth strategy that ends with your consumer having one, if not multiple seamless touch-points to a world by voice. Just imagine what that means… While right now there are two Amazon provided endpoints, picture everything from a car to a microwave to a pen, and more...all enabled to deliver an experience by voice