AWS Summit 2014 Melbourne - Breakout 2 In the near future the majority of enterprise workloads will be running on public cloud platforms like AWS. In this session Fronde - an organisation with six years experience with AWS - will describe their approach to enterprise IT liberation; how to go about moving your complex workloads and strategies to overcome potential obstacles. We’ll demonstrate how we’ve moved traditional on-premise Citrix Virtual Desktop up to AWS to realise a Cloud Workspace for the future that delivers real business value. Presenter: James Valentine, Chief Technology Officer, Fronde

1. CONFIDENTIAL
liberation
Running Complex Enterprise
Workloads on AWS
James Valentine
CTO | Fronde
12 August 2014
starts with

2. CONFIDENTIAL | FRONDE 2014

3. CONFIDENTIAL | FRONDE 2014
WHY BOTHER?
NO UP-FRONT CAPITAL
EXPENSE
LOW COST PAY ONLY FOR
WHAT YOU USE
EXPERIENCED EASY SCALE UP AND
DOWN
SECURE

4. CONFIDENTIAL | FRONDE 2014
NOT JUST FOR SIMPLE WEB APPS

5. CONFIDENTIAL | FRONDE 2014
Enterprise Apps
and Dev/Test
Storage, Backup and
Archival
Disaster Recovery
Big Data and HPC
Web, Mobile and Social
Apps
Virtual Desktops
KEY WORKLOAD AREAS
MOVING TO AWS

6. CONFIDENTIAL | FRONDE 2014
EXAMPLE WORKLOAD PRIORITISATION
LIKELIHOOD
CONSEQUENCES
INSIGNIFICANT MINOR MODERATE MAJOR SEVERE
ALMOST CERTAIN
M H H E E
LIKELY
M M H H E
POSSIBLE
L M M H E
UNLIKELY
L M M M H
RARE
L L M M H
STAGE
ONE
STAGE
TWO
STAGE
THREE

7. CONFIDENTIAL | FRONDE 2014
GETTING STARTED
▪ Determine your desired “cloud personality”
▪ AWS Account(s) and IAM setup
▪ Base VPC network design
▪ Connectivity decisions
▪ VPN? Direct Connect? Public Internet?
▪ Migrate DNS to Route53

8. CONFIDENTIAL | FRONDE 2014
ENTERPRISE MIGRATION
KEY
APPROACHES
“Lift and Shift”
Hybrid approach
Clean install; re-
architected for AWS
1
2
3
3

9. CONFIDENTIAL | FRONDE 2014
LIFT AND SHIFT
▪ The fastest, but ugliest, way to get a workload to AWS
▪ VM import; match networking; Rewire
▪ Iterate issue resolution quickly until it works
▪ Minimal changes to use AWS services

10. CONFIDENTIAL | FRONDE 2014
LIFT AND SHIFT
PROS AND CONS
CONS
▪ Potential for unknown
server configurations
▪ Unlikely to delivery full
AWS benefits
PROS
▪ Typically very fast
▪ Minimal changes to
current state - existing
operational processes
largely the same

11. CONFIDENTIAL | FRONDE 2014
CLEAN INSTALL, RE-ARCHITECTED
▪ Clean installs of application components
▪ Implement AWS best practices
• Configuration management
• Horizontal scaling
▪ Substitute AWS services for existing components where
possible

12. CONFIDENTIAL | FRONDE 2014
CLEAN INSTALL
PROS AND CONS
CONS
▪ Can take longer upfront
▪ Operational
restabilisation will need to
occur
PROS
▪ Deliver greater business
benefits
▪ Known configurations
▪ Future proofed

13. CONFIDENTIAL | FRONDE 2014
HYBRID APPROACH
▪ Replace obvious / straightforward components with AWS
services (e.g. RDS)
▪ Migrate the rest “as is”
▪ Build a backlog of unresolved issues and progressively
resolve them.

14. CONFIDENTIAL | FRONDE 2014
FRONDE MIGRATION CASE STUDY #1
▪ nakedbus.com - low cost travel operator.
▪ eCommerce stack; mobile backend; BI layer virtualised
within a single data-centre
▪ Selected Hybrid migration approach
▪ Transition savings paid for themselves within
▪ 6 months => fund improvements

15. CONFIDENTIAL | FRONDE 2014
BUILD AN OPERATIONAL FOUNDATION
▪ Implement monitoring - but not how you do it at present!
▪ Implement tagging / naming standards
▪ Determine your Billing & internal recharge needs
▪ Centralised logging & event management

16. CONFIDENTIAL | FRONDE 2014
GOTCHAS
Vendor support
Misaligned
Licensing Models
Shared storage
Multicast,
Broadcast etc.

17. CONFIDENTIAL | FRONDE 2014
Treat your servers as
CATTLE not PETS

18. CONFIDENTIAL | FRONDE 2014
FRONDE MIGRATION CASE STUDY #2
“The Cloud Workspace”

19. CONFIDENTIAL | FRONDE 2014
CURRENT REALITIES
CHALLENGES
▪ Desktop management
complexity
▪ Stuck on legacy Operating
Systems
▪ Stuck in a cycle of refreshes
and upgrades
▪ Users demanding freedom
from
traditional IT
OPPORTUNITIES
▪ Anywhere, Anytime, Any
Device
▪ Browser and Mobile
delivered Apps
▪ BYOD
▪ Tablets and Chrome
Devices
On premise App/Desktop
Virtualisation too hard and too costly
LEGACY APPS

20. CONFIDENTIAL | FRONDE 2014
TRADITIONAL CITRIX ENVIRONMENT

21. CONFIDENTIAL | FRONDE 2014

22. CONFIDENTIAL | FRONDE 2014
▪ Built through CloudFormation Configuration
▪ High Availability and Auto-scaling
▪ SSL termination with Elastic Load Balancing
▪ “Apps not Desktops”
MOVING CITRIX TO AWS
GOALS

23. CONFIDENTIAL | FRONDE 2014
THE CHALLENGES
▪ Driving total Windows configurations through
CloudFormation
▪ Fast Auto-scaling vs. Instance Bootstrapping
▪ Boomeranging Data Traffic

24. CONFIDENTIAL | FRONDE 2014
THE RESULT
▪ Rapid build out - no capital expense
▪ Time to market radically reduced
▪ Iterate entire stacks
▪ Able to prototype new services with low risk
▪ Unlocking Global potential

25. CONFIDENTIAL | FRONDE 2014
summaryMOVING COMPLEX
WORKLOADS TO AWS
Adopt AWS
principles
Be Bold
Set the right
foundation
Iterate quickly and
navigate “gotchas”

26. CONFIDENTIAL
Questions?
James Valentine
CTO | Fronde
12 August 2014
Thank you!