Many of the fastest growing software businesses in Australia are going global by delivering software and services on the cloud, and choosing AWS to help them do this. These business are getting to market faster, improving the way they build and deliver their software, and focusing on the core features that matter to their customers. Come to this session to hear Adrian White, Head of Solutions Architecture - ISV, talk about the top software and technology trends on AWS to help you stay ahead of the curve. Also hear from Iain Rouse, Group Director Cloud at successful Australian ISV TechnologyOne, on how they've gone global with their software services, and how they've used AWS to do this. Finally, learn about the programs and products available to help you migrate, modernise and scale the delivery of your software services on AWS.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Unlocking Software Innovation
with AWS
Adrian White, Head of ISV Solutions Architecture
Amazon Web Services

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The new normal: companies are increasingly global and
products are completely digital
47%
of CEOs said they are
being challenged by
the board of directors
to make progress in
digital business
Source: Gartner
79%
of CIOs believe that
digital business is
making their IT
organizations better
prepared to change
67%
of all business leaders
believe that they
must pick up the pace
of digitalization to
remain competitive

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“Invention requires two things: the
ability to try a lot of experiments,
and not having to live with
the collateral damage of
failed experiments.”
Andy Jassy
CEO, Amazon Web Services

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To maintain competitive advantage, software businesses must
innovate as rapidly as possible
FeedbackIdeas
Experiment
Innovation
Flywheel

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Modern application development
creates competitive differentiation
by enabling rapid innovation

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Capabilities of a modern software applications
Secure Resilient Elastic
Modular Automated Interoperable

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"The first bottleneck is the data centre,
work on rectifying this bottleneck and you
will begin to move faster."
Herry Wiputura – then CIO, Campaign Monitor

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Assess and
prioritize, one
app at a time
Re-host (lift-and-shift)
data center  EC2
Re-platform (lift-tinker-shift)
VMs  containers
Re-factor
monolith  microservices
Re-invent (cloud-native)
new serverless microservices
Determine
modernization
path

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In the cloud, software quality
and efficiency matters more than you think.

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The hidden cost of
technical debt

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The principles of modern application development
 Enable security and compliance across the entire app lifecycle
 Structure apps as collections of microservices
 Build with serverless technologies as much as possible
 Use code to model applications and infrastructure
 Rapidly release high-quality features with CI/CD
 Gain insights into application behavior with monitoring

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Enable security and compliance across the entire app lifecycle
Securing the lifecycle addresses blind spots without slowing down
innovation
Authenticate Authorize Audit & Govern Validate
Prevent unauthorized
access with strong
access control
Implement role-based
access control using
flexible policies
Evaluate app behavior
& ensure compliance
requirements are met
Verify each step to
ensure solutions work
only as intended

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With AWS, Security Is a Shared Responsibility
Customers concentrate on systems and apps while AWS manages infrastructure.
+ =
• Facilities
• Physical security
• Compute infrastructure
• Storage infrastructure
• Network infrastructure
• Virtualisation layer (EC2)
• Hardened service endpoints
• Rich IAM capabilities
• Network configuration
• Security groups
• OS firewalls
• Operating systems
• Application security
• Proper service configuration
• AuthN & account management
• Authorisation policies
More secure and
compliant systems
than any single
entity could
normally achieve on
its own
Security expertise is a scarce resource; AWS oversees the big picture,
letting your security team focus on a subset of overall security needs.

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Inherit Global Security and Compliance Controls

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“In exploring microservices, we wanted to
build applications that can be built,
maintained and supported by small cross
functional teams”
Doug English, Founder & CTO, Culture Amp

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Structure apps as collections of microservices
When the impact of change is small, release velocity can increase
Monolithic application
Does everything
Shared release pipeline
Rigid scaling
High impact of change
Hard to adopt new technologies
Microservices
Does one thing
Independent deployments
Independent scaling
Small impact of change
Choice of technology

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Structure apps as collections of microservices
APIs and decoupled communications enable automation and improves
reliability
FUNCTION
API
API
MICROSERVICE
FUNCTION
EVENT
API
MICROSERVICE
EVENT
API
MICROSERVICE
APPLICATION

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Track status of data
and execution
Remove redundant code
Structure apps as collections of microservices
Coordinating multiple services with workflows increases agility,
productivity and flexibility

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“In my mind, once you go serverless you
never go back... Innovation becomes easily
affordable.”
Dr Denis Bauer, Head Cloud Computing
Bioinformatics, CSIRO

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No infrastructure to
provision or manage
Automatically scales
by unit of consumption
Pay for value
billing model
Highly available
and durable
Build with serverless technologies as much as possible
Automation and abstraction frees you

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Build with serverless technologies as much as possible
Serverless architectures provide the greatest agility
with the least effort
Focus on creating
business value
Remove heavy lifting with
serverless everything
CUSTOMER
AWS
Messaging & Orchestration
Compute
Physical Infrastructure
API
Business logic
Storage & Databases

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Serverless Containers
Long-running
Abstracts the OS
Fully-managed orchestration
Fully-managed cluster scaling
AWS Fargate
Serverless Functions
Event-driven
Many language runtimes
Data source integrations
No server management
AWS Lambda
Build with serverless technologies as much as possible
Choice of compute is core to the transformation

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Design
Write application
code
Create infrastructure
templates
Create stacks Iterate
Use code to model applications and infrastructure
Treating everything as software increases the speed and agility
of infrastructure deployments

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Rapidly release high-quality features with CI/CD
Teams that practice CI/CD ship more code faster,
and with more confidence
Source: Puppet 2017 State of DevOps Report
5x
Lower change
failure rate
440x
Faster from
commit to deploy
46x
More frequent
deployments
44%
More time spent on
new features & code

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Metrics, logs
and traces
Monitoring,
debugging and
alerts
Resource and
application
visibility
Real-time
insights
MONITORING
OBSERVABILITY
Use monitoring to optimize end user experience
The faster you identify issues, the faster they can be resolved

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SERVERLESS MICROSERVICES
AWS
Lambda
AWS
Fargate
Amazon
API Gateway
Amazon
SNS
Amazon
MQ
Amazon
SQS
AWS
Step Functions
SERVERLESS DATASTORES
DEVELOPER TOOLS
SECURITY AND COMPLIANCE
Amazon Aurora
Serverless
Amazon
S3
Amazon
DynamoDB
AWS
AppSync
AWS
IAM
AWS Firewall
Manager
Amazon
Cognito
Amazon
Inspector
Amazon
VPC
Amazon
GuardDuty
Amazon
Macie
Amazon
CloudFormation
AWS
Cloud9
AWS
CodeStar
AWS
CloudTrail
AWS
CloudWatch
AWS
X-Ray
AWS Serverless
App Repository
FPO
Modern Application Development

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We’re moving so quickly,
explaining cost growth is painful
For the past 8 years on AWS, we have
operated an ‘as built / as accounted for’
approach

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‘as built / as accounted for’
• Mutually exclusive goals
• Different language
• Different drivers

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• Mutually exclusive goals
• Different language
• Different drivers
Moving FastSpending Fast
‘as built / as accounted for’

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Allocation
EnvironmentCode
ANZ
UK
REL-2018B-A637D
REL-2018B-A637E
…
CloudFront
ALB
EC2
Target Groups
Tags
‘as built / as accounted for’

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‘as built / as accounted for’

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‘as built / as accounted for’

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‘as built / as accounted for’

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‘as built / as accounted for’

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Efficiency Flexibility
FinOps
• Engineering teams work
better when they
understand the cost impact
of decisions
• By design, everything has a
P&L impact
• This transparency builds
trust and is a simple way of
measuring innovation
‘as built / as accounted for’

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Our legacy code is a monolithic
deployment
We operate the monolith as microservices

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Operating a monolith as Microservices
Problem Statement
• We are supporting on premise customers for the foreseeable future
• We don’t want the complexity of different methods of deployment
• We want to focus our resources on ‘the next big thing’ not refactoring
How do we?
• Leave the current deployment process untouched
• Leverage cloud primitives like auto scaling
• Not blow the budget

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Operating a monolith as Microservices
Setting the Scene

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Operating a monolith as Microservices
Browser Request site.t1cloud.com/app
Browser Response The Business App
Setting the Scene

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Operating a monolith as Microservices
Web Server
Site
App
/bin
site.t1cloud.com
site.t1cloud.com/software
site.t1cloud.com/software/app
Gen 2 C# Software

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Operating a monolith as Microservices
Web Server
Site
App
/bin
site.t1cloud.com
site.t1cloud.com/software
site.t1cloud.com/software/app
Gen 2 C# Software
• All software runs on every server
• Super expensive to auto scale
• Not representative of customer demand

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Operating a monolith as Microservices
Web Server
Site
App
/bin
site.t1cloud.com
site.t1cloud.com/software
site.t1cloud.com/software/app
Gen 2 C# Software
Deploy
Software
Operate
Cells
Our Gen 2 software is monolithically deployed, but operates like
Microservice Cells through the use of Target Groups

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Operating a monolith as Microservices
CloudFront
ALB
EC2
Target Groups Apps
site.t1cloud.com/software/app …Target Groups App
EC2

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Operating a monolith as Microservices
CloudFront
ALB
EC2
Target Groups
Target Groups
EC2
How do we?
• Leave the current deployment process untouched
• Done – it’s monolithic
• Leverage cloud primitives like auto scaling
• By operating using target groups
• Not blow the budget
• Only scaling those apps that are in high demand
When combined with our approach to tagging, we now
know the fine grain cost of each of our 140+ apps

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Our latest software is delivered
from the edge
Will never ship on premises

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Software at the edge
Problem Statement
• Reuse the Gen 2 C# Software layer
• As close as possible to zero costs when no users are online
• Move the software as close to the user as possible
• Ability to perform A / B testing
• Ability to perform opt in Canary testing
• Cloud native – it won’t ship on premises

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Software at the edge
CloudFront
ALB
EC2
Target Groups
Target Groups
EC2
Lots of servers -> think EC2 hosts
Less servers -> think Containers
Serverless -> think low cost,
before serverless functions

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Software at the edge
CloudFront
ALB
EC2
Target Groups
Target Groups
EC2
Lots of servers -> Gen 2 C# Software
Less servers -> think Containers
Serverless -> Software at the Edge

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Software at the edge

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Software at the edge

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Software at the edge
CloudFront
ALB
EC2
Target Groups
Target Groups
EC2 Lot’s of servers -> Gen 2 C# Software
‘Cloud Native’ using React

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Our SaaS business is doubling in
size every 18 months
Over the past 12 months we have reduced our AWS bill by
11%, while adding 70 enterprise customers to the
platform
Our best decisions have a 90 day shelf life

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User Growth per Customer
2013
50
2014
2,000
2015
5,000
2016
10,000
2018
100,000
2017
25,000
50x

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User Growth per Customer
2013
50
2014
2,000
2015
5,000
2016
10,000
2018
100,000
2017
25,000
50x
Even with agile principles,
we hit Peak Innovation on a
step change cycle

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What do customers think?
“Automatic friction free upgrades
“Simplified internal systems”
“Reduced internal costs”
“Improved resilience”
“Let’s us focus on our customers”
“We can access it everywhere”
Return on Investment
Innovate Faster
Business Enabler

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Final word from our customer
“TechnologyOne SaaS
has allowed us to be
more innovative, so we
can remain competitive.”

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Working in the cloud
We’re still learning – but some takeaways
1) Create a Tag taxonomy and take your Finance team on the same journey
• Think ‘As Built / As Accounted for’
2) Innovation doesn’t require boiling the ocean
• Think Monolithic Deploy, operate as Microservices
3) Build innovation war chests by driving costs down, and then use these
savings to invest in step change innovation
Delivering a 50x scale point was impossible, until we worked with AWS
• Making the impossible, possible

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Getting to SaaS

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The Opportunity Spectrum
1. Greenfield and build SaaS-native from day 1
2. Move to a single tenant SaaS model
3. Optimise for multi-tenancy
Build and consider business and technical roadmap and priorities
Greenfield
Product
Single
Tenant
Migration
Multi-Tenant
Optimization
SaaS
Operations &
Agility

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The Challenge of SaaS Enablement
Security&Identity
ApplicationScale&
Availability
StorageServices
Build&Deployment
Automation
Tenant Tenant
Siloed Model Pool Model
Tenant Tenant
Tenant Tenant
SaaS shapes and influences every dimension
of your architecture
Multiple valid models for achieving multi-
tenancy

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Core SaaS Best Practices
Identity
Tenant Isolation
Data Partitioning
Management&Monitoring
Profiling&Analytics
Metering,Billing&Tenant
Administration
Operational View
ApplicationView
Technical / Business Agility

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Operational Agility
Commit
Unit
Test
System
Test
Unit
Test
System
Test
Unit
Test
System
Test
QA Staging Prod
The DevOps bar is much higher in SaaS environments
• Multi-tenant view of health
• Access to tenant-centric views
Metrics and monitoring instrumented with tenant context
Commit
Commit

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© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Support Load

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Why do we build modern apps?
 To protect code and data from unauthorized access and use
 To increase release velocity and agility
 To reduce undifferentiated heavy lifting
 To increase the speed and agility of infrastructure deployments
 To automate the rapid release of high-quality features
 To quickly identify and respond to issues

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Our goal is to automate and abstract away as
much as is possible so customers can focus on
building applications for their business

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Scaling and trying not to
break things (too much)
Jen Mumford, Global People Development Lead, SafetyCulture
jen@safetyculture.com

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WHY I’M HERE TODAY...
90# EMPLOYEES JULY 2017

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WHY I’M HERE TODAY...
$98MVC FUNDING TO DATE

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WHY I’M HERE TODAY...
310# EMPLOYEES NOV 2018

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WHY I’M HERE TODAY...
99PROBLEMS, BUT AWS AIN’T ONE

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GAME PLAN
WHAT WE’VE LEARNT ALONG THE WAY
WHAT WE’VE BUILT
WHAT YOU CAN BORROW

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TIP 1
THINK LIKE A PM:
LISTEN TO YOUR
CUSTOMERS

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What we heard was breaking as we scaled
DRIVING AN OUTCOME HUMAN STUFF
Transparency over performance
Knowing what success looks like
Holding people to account
Showing progress
Providing frequent candid feedback
Recognising fairly
Having difficult conversations
Motivating different types of people

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TIP 2
DESIGN FOR YOUR
COMPANY, NOT
SOMEONE ELSE’S

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TIP 3
START NOW, NOT
WHEN YOU GET ‘BIG’

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Effective 1:1s
OUR
PERFORMANC
E
HABITS
Quarterly goals (priorities)
Performance snapshots (360s)

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TIP 4
HAVE FLEX IN YOUR
PROCESSES OR YOU’RE
GOING TO HAVE A BAD
TIME

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Consistent basics...then flex the rest
● Scheduled, weekly
● Employee led
● Goals, emotions,
development
● Ambitious, bold
● Measurable
● Focused
● Team based
● Self, leader, team
● Focus on impact
● Goals & values
● At least every 12M
1:1s GOALS SNAPSHOTS
● Documented ● Documented ● Documented

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Geeking out on business books

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TIP 5
IF IN DOUBT, BE
TRANSPARENT

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What’s the one thing you’re going
to commit to do differently?

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jen@safetyculture.com

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Getting to SaaS Faster
TechShift Accelerator

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AWS TechShift Accelerator Program
Accelerate migration of
your software to cloud-
native service
Differentiate by offering
premium features through
AWS advanced service
integrations
Broaden customer reach
through AWS field, partners
& programs
Register Your Interest: https://aws.amazon.com/events/techshift/accelerator
SaaS
Modernize
Migrate
Sydney 5th February 2019
Melbourne 7th February 2019 Sydney 14-15th May 2019
Melbourne 16-17th May 2019 TBC

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Benefits to APN Partners:
• Free Digital Training, including AWS Cloud
Practitioner Essentials
• Online Accreditation Training courses to
learn at your own pace
• ILT and vILT sessions of our Solutions
Training for Partners (STP) courses
• Discounted Classroom Training for APN
Partners
• AWS Credits available when achieving AWS
Certification (all Partner Tiers)
Next steps:
1. Enroll now! aws.training
2. Talk to your Account Manager or Partner Development team (aws-anz-pdr@amazon.com) for more
details!
Get Trained and Certified on AWS

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Invention comes in many forms and at many
scales. The most radical and transformative of
inventions are often those that empower others
to unleash their creativity – to pursue their
dreams.
We are creating powerful self-service platforms
that allow thousands of people to boldly
experiment and accomplish things that would
otherwise be impossible or impractical. Jeff Bezos
CEO, Amazon

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Thank you.

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