AWS Startup Day Guadalajara - Pitch essentials Presentation

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The Pitch: Essentials for Success,
and Blunders to Avoid
Francisco Ruiz
LATAM Business Development Manager for VCs, Accelerators, and Incubators,
Amazon Web Services

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Evalúe el desempeño del presentador y el contenido
de las presentaciones.

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Or, to put it differently…
You are not your deck
(but you still need a great deck)

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Yes, you need a deck

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Steve Jobs Jeff Bezos Anne Wojcicki Elizabeth Holmes

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The perfect deck

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Sequoia deck
https://www.sequoiacap.com/article/writing
-a-business-plan/

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YC seed deck
https://blog.ycombinator.com/intro-to-the-yc-seed-
deck/

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TechStars deck
https://www.techstars.com/content/blog/the-perfect-
investor-deck-for-raising-a-seed-round/

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The seed deck according
to Khosla Ventures
https://medium.com/@zebulgar/how-to-raise-money-
before-launch-a3544ef4dba6

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1. Cover
The big idea

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2. Summary
The teaser

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3. The Problem
What you are solving,
and for whom

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4. Solution
You’ve got the answer

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5. Product
What you’ve built,
how it works

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6. Business Model
How you get paid

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7. Market
Who, and how many

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8. Competition
You are better

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9. Growth and traction
Proof it’s working

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10. Financials
The money you will make

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11. Dream team
Why that’s you

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12. Funding
How much money you need

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13. Summary
The highlights

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There is no secret society
of pitch deck wizards

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Why do some pitches succeed,
and others go down in flames?

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Justin Smithline: partner at
the Entrepreneurs Roundtable
Accelerator

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Here’s our overall lineup. So, which are the
ones that really make a difference?
• Cover
• Summary
• Problem
• Solution
• Product
• Business Model
• Market Opportunity,
• Competition
• Growth Strategy/Traction
• Financials
• Team
• Funding
• Summary

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Problem / Solution / Business Model
Growth & Traction / Team

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https://www.slideshare.net/PitchDeckCoach/airbnb-first-
pitch-deck-
editable?ref=https://piktochart.com/blog/startup-pitch-
decks-what-you-can-learn/
01
Problem:
the good / the bad

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https://www.slideshare.net/PitchDeckCoach/airbnb-first-
pitch-deck-
editable?ref=https://piktochart.com/blog/startup-pitch-
decks-what-you-can-learn/
Solution:
the good / the bad
02

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https://www.slideshare.net/webjoe/linkedin-deck-
27367069?ref=https://piktochart.com/blog/startup-
pitch-decks-what-you-can-learn/
Business Model:
the good / the bad
03

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https://drive.google.com/file/d/1XwBP-
VDYZUPAR44BJyp6gjuufm7KNGTs/view
Business Model:
the good / the bad
03

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https://drive.google.com/file/d/1dHCXl6yRwapsqUHiE
pKOlEX_5eABqq1L/view
Growth and Traction:
the good / the bad
04

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https://www.slideshare.net/vishaltx/square-pitch-deck-
23990068?ref=https://piktochart.com/blog/startup-pitch-decks-
what-you-can-learn/
Team:
the good / the bad
05

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Seven deadly sins (give or take)
1. Burying the lede -- you have 15 secs to capture
attention
2. Lacking a coherent thesis
3. The 'Kitchen Sink" deck
4. Not recognizing and addressing most common
concerns regarding your business
5. Pretending you have no competition
6. Magical thinking about market size
7. Charts and stats that are unfathomable
8. Pretending you know everything
9. Not knowing everything

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Bonus sin: cargo shorts

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Iterate, iterate, iterate
But…
PowerPoint Master
is not your job

39. Thank you!
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