AWS view of Financial Services Industry

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Financial Services Industry Meeting
Bogotá – 1st March

Douglas Silva
LATAM, Financial Services Lead
New tools for a new world
LATAM Financial Services
Amazon Web Services

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How the industry is changing
How are Financial Services customers using AWS today?
Key business areas where AWS can help
Today’s Presentation Will Cover…
Why Amazon Web Services

AWS introduction
2006
AWS was founded
1 million+
Customers
+60
Price reduction
(since 2006)
pay as you go
Pricing model
+1.400
new services
launched in 17

Eliminate costly technical debt and reallocate resources so you can deliver
high-value, revenue-generating projects faster
Innovate faster and solidify your competitive advantage by merging startup
agility with enterprise experience and resources
Reduce risk by focusing resources dedicated to security, compliance, and
availability to the most important areas of your business
AWS is helping Financial institutions realize enterprise benefits

AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast,
consistent
performance
Event-driven
programming
Fine-grained
access control
Document & key-
value structures
18 Regions – 49 Availability Zones
AI and ML
capabilities
Region & Number of Availability Zones
New Region (coming soon)

Commitment to the industry through a dedicated team
Best practices
Enablers to help
customers address
regulatory frameworks and
maintain a compliance-
ready environment
Training &
certification
Industry-tailored technical,
security and compliance,
and business training to
accelerate cloud adoption
Professional Services
Specialists with industry and
technology experience that
customers engage to define and
implement a migration or
compliance program
AWS FS Partner
Competency
Global program comprising
Financial Services technology and
consulting companies that can help
customers shift critical workloads to
the cloud and comply with different
industry regulations
Industry expertise
Resources include former regulators, compliance
officers, information security experts, governance
and audit professionals, and technology specialists
with industry experience
Industry affiliations
Relationships with leading industry
associations, including Sibos and
FS-ISAC, as well as a program of
AWS-led industry events
AWS
Worldwide
Financial
Services

Systems Integrators & Consultants
Access to an expansive ecosystem of partners
Financial Services Technology Providers

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How the industry is changing

Cloud is the new normal
“Cloud computing has reached the tipping point as the capabilities,
resiliency, and security of services provided by cloud vendors now exceed
those of many on-premises data centers.”—DTCC, “Moving Financial
Market Infrastructure to the Cloud” (May 2017)
“The pull of cloud is much more than just a cost-cutting exercise;
migration is also being used as a catalyst for fundamental
change.”—The Banker, “Banks Join the Steady March to the Cloud”
(June 2017)
“Companies more often operate as part of broader ecosystems,
and the cloud can help them more easily integrate with solutions
offered by large technology providers and smaller startups
alike.”—Ranjit Bawa, The Wall Street Journal, “Cloud Adoption in
Financial Services” (September 2017)

The future of Financial Services is already here

The Financial Services Borg cube: Historically
grown, monolithic and complex infrastructure
Expensive to run
and to change
Innovation constrained and
slow
Step change cost
reductions difficult
Monolithic applications are expensive and prevent agility

We sorted these trends into four areas to act on
Helping financial institutions resolve obstacles to adoption: security, compliance, and onboarding
We help customers
migrate core systems to
gain efficiency, agility,
and the ability to
innovate
We give companies the
tools to perform better and
more cost-effective data
analytics
We provide capabilities
that enable companies to
transform the experience
of their own customers
Foundations
Data &
analytics Customer
engagement
Systems
modernization

Typical First Use Cases for Financial Services
Risk Calculation
Instead of 10 servers
running 6 hours, why
not have 60 servers
run for an hour
Digital channels
Automating customer
contact
Alexa / Echo
Internet banking
Data streaming
Device Farm
Software Development
Dramatically accelerate
the development cycle.
Scale up and down
resources
Big Data
Storing and analyzing
large data sets in the
cloud, using AI and
machine learning
technology
Backup and Archive
From $0.004 per
GB/month.
Durable, redundant,
encrypted, lockable,
Worm compliance records
management
Disaster Recovery
Spin up redundant data
centers quickly

How Financial Services Customers started to use AWS in LATAM ?
Development & Test
Environments
Cloud first strategy
Develop new
applications & Analytics
Cloud Native Business
Scaling development and testing environment by
empowering auto, health insurance and financial
services.
M4U (Cielo company) develop payment and cellphone
recharging services, a market of +170 million of pre-paid
cellphones. Sulamerica, a large Insurer, adopted a Cloud
First strategy for new projects, like new Insurance
Quotation system that deployed SAS software on AWS
Starting small but thinking big, BCP has moving
forward with new applications and analytics to AWS
which allows BCP to launch new products and
services rapidly
Born in the cloud with bright new ideas to solve
customer problems rather than 40 years old legacy
system.
All in approach
100% on AWS until December 2017
All banking services reinvented to provide a low cost
and easy banking customer experience

Product design
Risk modeling and limits
management
Account management
Treasury (liquidity and capital
mgmt)
IT
Management
Product deployment Operations control
Deposits management
General ledger/ accounting
HR, payroll
MIS
Discount pricing
Risk monitoring and
governance
Loan and collateral management Archiving, records management Performance management
Interest calculation Regulatory reporting Payments Document management Business Intelligence
Commission agreement Collections Product specific core applications
(e.g., corporate, wealth, trade
finance)
Data Warehouse Procurement management
Investment management BPM Workflow management Tax
Personal
Assistant
Distribution
Restyle banking for digital age
ThirdParty
Providers
Back office
Product
management
Core banking
Risk and
compliance
Support systems
Middle & Back
Office Systems
FrontendMobile Call center BranchATM
IoTAnalyticsMachine LearningVoice Big data
API
Informational and
Application Bots
Save money &
rewards
Financial
management
Anti-Fraud /
Protection
Customer
Experience
Enablers
Personalization Call Center
Optimization

Product design
Risk modeling and limits
management
Account management
Treasury (liquidity and capital
mgmt)
IT
Management
Product deployment Operations control
Deposits management
General ledger/ accounting
HR, payroll
MIS
Discount pricing
Risk monitoring and
governance
Loan and collateral management Archiving, records management Performance management
Interest calculation Regulatory reporting Payments Document management Business Intelligence
Commission agreement Collections Product specific core applications
(e.g., corporate, wealth, trade
finance)
Data Warehouse Procurement management
Investment management BPM Workflow management Tax
IoTAnalyticsMachine LearningVoice
Frontend MobilePersonal
Assistant
Big data
Call center Branch
Distribution
API
Restyle banking for digital age
ATMThirdParty
Providers
Informational and
Application Bots
Save money &
rewards
Financial
management
Anti-Fraud /
Protection
Customer
Experience
Enablers
Back office
Product
management
Core banking
Risk and
compliance
Support systems
Middle & Back
Office Systems
Personalization Call Center
Optimization

Today Financial Institutions are using AWS broadly
Innovation
Transformation
Priority Why? Focus Key references
Grid Computing
• Risk modeling
• Actuarial modeling
• Investment modeling
Top workload for cloud
consumption, minimal PII/
compliance concerns
Move on-premise high
performance computing (HPC)
grid to the cloud
Core Systems
• Deposits
• Loans, Payments
• Policy, Claims
Large databases, heavy
transaction flow, leading to
consumption; 10-15-year
systems that influence overall
architecture
IaaS and PaaS for modernizing
core systems while lowering IT
costs
Data Analytics
• Data storage, lakes,
warehouse and
visualization
Large amounts of structured
and unstructured data to
improve customer insight
Set the right data strategy to
create business value
AI and Machine
learning
• Deep learning
• Image processing
• AI analytics
Create effective customer insights,
increase customer loyalty, improve
customer experience, automate
manual processes
Compliance; fraud detection;
document processing; pricing;
product recommendations
Benefits: Customer experience, ops
efficiency, innovation
Digital Channels
• Automating
customer contact,
internet banking
and voice services
Re-invent customer experience,
speed up innovation, product
recommendation while
improving customer loyalty
Customer experience, voice
in the center of the strategy
and cross-selling

AWS view of Financial Services Industry

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