14. Infrastructure-as-a-service
Magic Quadrant
2013
“AWS is the overwhelming
market share leader, with
more than five times the
compute capacity in use
than the aggregate total of
the other fourteen
providers.”
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013.
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire
report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select
only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
15. “[Enterprise customers are] skipping the
years of early getting-their-feet-wet, and
immediately jumping in with more
significant projects, with more ambitious
goals…”
31. Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
32. Direct Connect Route 53VPC
Networking
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
33. Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
34. Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
35. Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormationContainers & Deployment (PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
36. Support CertificationTrainingProfessional Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormationContainers & Deployment (PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
37. 56 new
features since
Feb 2013
Regional expansion to US West (Oregon)
Support for temporary credentials when loading data from Amazon S3
Regional expansion to EU West (Dublin)
SOC1/2/3 Compliance certification
Ability to UNLOAD encrypted files in parallel to Amazon S3
Regional expansion to Asia Pacific (Tokyo)
Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC
Enable logging of UNLOAD statements
New built-in function to compute the SHA1 hash of a value
Added support for UTF-8 characters up to 4 bytes in size
Ability to share snapshots between accounts to simplify manageability.
Support for statement timeouts to automatically terminate queries that exceeded allotted execution time
Added support for timezone conversion in SQL
Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion
Simplified ingestion by automatically detecting date and time formats.
Added support for automatic query timeouts to workload management queues.
Enabled the use of wildcards when assigning queries to workload management queues.
New built-in function to enable customers to calculate the CRC32 checksum of a value
Console improvements to show progress bars for backup and restore operations.
Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which resources.
Obtained PCI compliance
Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion
Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction
Added support for POSIX regex expressions when using SIMILAR to in SQL queries
Added Cursor support to enable extraction of large data sets over ODBC connections
Built-in function to enable splitting a string using a supplied delimiter to make parsing values easier
Added system tables to enable logging of database activity for auditing
Regional expansion to Asia Pacific (Singapore, Sydney)
Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or Amazon CloudHSM
Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring, management, configuration and
security.
Integration with Canal to enable streaming data ingestion
Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that supports SSH access
and script execution
Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake schemas
Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for control plane events
Enabled caching of database blocks to speed up access to frequently queried data
Increase cluster concurrency limits from 15 to 50 to enable higher concurrent query execution
Optimizations to resize code that lead to 2-4x improvement in resize performance
Approximate COUNT DISTINCT using HyperLogLog giving 10-20x performance improvements with less than 1% error
Enable customers to continuously, automatically and incrementally back up data to a second AWS region for DR
On track to obtain Fedramp certification
Deliver Redshift on SSD instances enabling a lower-cost, high performance entry point
IAM
Redshift
Elastic Map
Reduce
Data Pipeline
Route 53CloudFront
CloudFormation
Elastic Load
BalancerEC2
S3
EBS
DynamoDB
Broad Features and Functionality for Each
Service
AppStream
Kinesis
38. Broad Set of Compute Instance Types…
GPU
enabled
General
purpose
Memory
optimized
CR1M2
Storage and IO
optimized
Compute
optimized
CC2C1 HI1 HS1 CG1M1
41. …Connected by a World-class Network
High packets-per-
second performance
Low jitter EBS-optimized
instances
Virtual network
interfaces
Physical placement
optimization
Slo
w Fast
High throughput,
low latency
43. Unmatched platform and geographic breadthSpeed to deployment
+
Support Virtually Every Use Case (for Today and Tomorrow)
Analytics
Management &
Administration
Networking
Regions
Availability
Zones
Content Delivery POPs
Support Certification
Trainin
g
Professional Services
StorageCompute Databases
Application Services
Containers & Deployment (PaaS)
Ecosystem
Technology
Partners
Consulting
Partners
AWS
Marketplace
44. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
45. A Rapid Pace of Innovation
24
48
61
82
159
2802014: more than 160 launches in 2014
47. On-premises infrastructure
Upgrades are your responsibility Upgrades happen automatically
Every New Feature and Service Arrives Ready to Use
Releases from week
of May 19, 2014
AWS Trusted
Advisor
expands
coverage to
SES, VPC,
Autoscaling
48. On-premises infrastructure
Upgrades are your responsibility Upgrades happen automatically
Every New Feature and Service Arrives Ready to Use
Releases from week
of May 19, 2014
Encryption
support
announced
EBS
49. On-premises infrastructure
Upgrades are your responsibility Upgrades happen automatically
Every New Feature and Service Arrives Ready to Use
Releases from week
of May 19, 2014
MultiAZ
support for
MS SQLRDS
50. On-premises infrastructure
Upgrades are your responsibility Upgrades happen automatically
Every New Feature and Service Arrives Ready to Use
Releases from week
of May 19, 2014
AMI 3.1.0:
Updates
Hadoop, Pig,
Impala,
Hbase,
Mahout, Ruby
EMR
51. On-premises infrastructure
Upgrades are your responsibility Upgrades happen automatically
Every New Feature and Service Arrives Ready to Use
Releases from week
of May 19, 2014
C3
launched
in São
Paulo
EC2
52. DynamoDB: A Generation Beyond a NoSQL Key/Value Store
Internet scale
throughput
Consistent performance
and unlimited storage
53. Internet scale
throughput
Global and local
secondary indexes
Item-level
access control
Consistent performance
and unlimited storage
DynamoDB: A Generation Beyond a NoSQL Key/Value Store
54. Deep mobile SDK integration
Geospatial indexing library
Local test tool
Storage pricing reduction by up to 75%
Throughput pricing reduced by up to 35%
Batched writes
In-console item updatesGovCloud (US) availability
Parallel scan
Transaction library
Cross-region copy, export and import
Internet scale
throughput
Global and local
secondary indexes
Item-level
access control
Consistent performance
and unlimited storage
DynamoDB: A Generation Beyond a NoSQL Key/Value Store
55. WorkSpaces: Desktop Virtualization the AWS Way
No hardware or virtualization software
Access through any tablet device
Monthly pricing—no long-term commitments
Pre-installed software or bring your own licenses
Easy integration with MS Active Directory
10k+ limited preview sign-ups
Now available to all
56. Amazon AppStream
Compute & render
the user experience
on EC2
Amazon
EC2
Amazon
AppStream
Efficiently stream
the user experience
to any device
(your app)
Instant-on
end user experience
HD video quality application streaming
Captures user input to send back
to the cloud
Responsive and consistent experience
across devices
Simple pay-as-you-go pricing
Now Available to All
58. EasyTaxi : your taxi in one click!
S. Korea
Saudi Arabia
Pakistan
Brazil
Argentina
Peru
Mexico
Venezuela
Colombia
Ecuador
S. Africa
Namibia
Angola
Botswana
Kenya
Tanzania
Egypt
Morocco
Tunisia
Nigeria
Ghana
Ivory C.
Algeria
Hong Kong
Taiwan
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Present
Coming soon
Bolivia
Uruguay
Puerto
Rico
Panama
Costa Rica
Guatemala UAE
Jordan
Chile
India
• One of the largest taxi
apps in the world (if not the
largest)
• Started in Rio, present
in more than 30
countries
• Part of Rocket Internet
• HQ/IT dept. in Sao
Paulo, Brazil
• Millions of passengers
and hundreds of
thousands of taxi
drivers
59. From 0 to millions of rides per month and
30 countries in 18 months
“Everybody has a plan until they get punched in the
face.”
-Mike Tyson
The Plan:
• grow as fast as possible!
Unlimited marketing creativity:
• Santander : 50% off
• Visa : world cup ticket
• Johnnie Walker : R$ 40 off
Problem
• Many thousands of writes and many
thousands of reads per second
• Unlike portals, only small percentage
cacheable
60. How AWS helps
• AWS allows us to isolate applications
and scale them individually, with
different avaliability goals
• 65 EC2 instances live, 15 instances in
staging, 3 RDS clusters, SQS,
ElastiCache (Redis)
• Managed services mean our sys admins
can be more productive
• Despite self-service nature, we found
customer support to be extremely goodAvailability Zone Availability Zone
API API API
… API API API
…
Mongo Mongo
61. Thank You!
DOWNLOAD OUR APP WEBSITE & SOCIAL
easytaxi.com
facebook.com/easytaxibr
twitter.com/easytaxi
CAREERS
jobs@easytaxi.com
We are always looking
for talent, specially in IT!
62. Trade Capex for
variable expense
1
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
3
Save more
money as you
grow bigger
Tiered pricing
Volume discounts
Custom pricing
4
Economies-of-scale
provide lower costs
than companies can
do on their own
2
42 price reductions
since 2006
#4: Cost Savings and Flexibility
63. Our 42nd Price Reduction
April 1, 2014
51% reduction
on average
Tier prices decrease
from 36% to 65%
S3 EMR
27% to 61%
reduction
Average reduction
of 28%
RDS
ElastiCache
Average reduction
of 34%
38% reduction
for M3
30% reduction
for C3
EC2
10% to 40% reduction
for M1, M2, C1 and CC2
67. 70% reduction in
operational costs
SAP
Reduced dev and test
environment costs
Oracle
#1: Development and Testing
50% dev/test
reduction
Mobile App
68. Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological
data research
Global deals
engine
Video streaming
SIM card credit News distribution
App streaming Firmware
upgrades
Mobile
games
Mobile music
discovery
#2: New Workloads
69. Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Equipment leasing app
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
#3: Supplement Existing Workloads with the Cloud
Education
Support millions of
accesses weekly
70. #4: Supplement Workloads with Existing On-premises
Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing
systems
71. #5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
74. Estrutura do grupo
A GranInvestimentos é uma holding fundada em 2010 para desenvolver
iniciativas de negócio entre a Família Gradin e seus parceiros.
Graal
Participações
Gran
Investimentos
Instituto
Inspirare
75. Sobre a GranBio
Junho/2011: fundação da empresa
Maio/2012: anúncio da 1ª planta
industrial
Janeiro/2013: BNDESPar torna-se sócio,
com 15% de participação
Abril/2013: internacionalização com API
e escritório nos EUA
Agosto/2013: parceria com Rhodia para
desenvolvimento de bio n-butanol
77. BIOCELERE BIOVERTIS
BIOFLEX
Investe no
desenvolvimento de
novas cultivares de
alto conteúdo
celulósico.
Empresa de Pesquisa e
Desenvolvimento de
microrganismos para uso
industrial.
Empresa de produção,
em escala comercial,
de biocombustíveis
e bioquímicos.
78. Soluções de biomassa:
• Colheita de palha
• Cana-energia
• Avalia outros tipos
de biomassa
BioVertis
Barra de São Miguel e
São Miguel dos Campos, AL
80. 1ª planta de etanol 2G
em escala comercial do
hemisfério sul
Partida: 2014
Capacidade: 82 milhões
de litros por ano
Bioflex 1
São Miguel dos Campos, AL
83. Começando com o pé direito
Legado
- SAP Business One - Banco e Aplicação instalado em um “DeskServer”
local, sem redundância de disco e backup apenas semanal
Em 5 dias de conta AWS
- Estrutura de AD criada na VPC com redundância de região
- SAP Business One na nuvem com banco, aplicação e TS individualizados
- Gerenciamento de snapshots diários utilizando o Cloud8
- Suporte Business com a Amazon
84. Novos desafios com AWS e SAP
Demanda do negócio por um ERP mais aderente
- Desafio lançado em Agosto/2013 de ser ter SAP ECC implantado
até final de Dezembro/2013
O Projeto
- Implantação do SAP ECC utilizando o modelo pré-configurado
- Tempo total de projeto de 2,5 meses: no prazo
- Configuração de servidores dentro da AWS realizada em menos
de 2 semanas (DEV / QAS / PRD)
85. Arquitetura SAP na AWS
Disaster Recover
Availability Zone
UsersClient Mobile Client
Customer
Gateway
VPN
Gateway
VPN Connection
Mobile
Client
SAP (DEV/QAS/PRD)
App Server
Instances
Database
Server
S3
App + DB Server
Instance
Relay Server
Microsoft
Office 365
Availability Zone
App Server
Instances
Database
Server
App + DB Server
Instance
Relay Server
Route 53
Site
Region
IAM
Nat Instance
Router
Internet
Gateway
88. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015
89. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is not
one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications
migrating
to AWS in 18 months
106. 92% of private clouds are still falling short of
the core requirements: self-service, full
automation, tracking and monitoring.
September 2013 Survey
109. The Good News Is That You Can Get All of This in the Cloud
Private network Private compute
Private storage
Private key
management
Governance
110. AWS Private Network Capabilities
Software-defined
private network
AWS Virtual Private Cloud (VPC)
Dedicated private network
connection to AWS
AWS Direct Connect
All
services
111. AWS Private Compute Capabilities
Choose the right level of compute isolation for every workload
EC2 in a VPC Dedicated instances
Single tenant
infrastructure
Software-defined
network isolation
Physical
isolation
Fine grained access
roles and groups
Identity & Access
Management
112. AWS Private Storage Capabilities
Encrypted object
storage
Private encryption
key management
Single-tenant
block storage
Amazon S3 Amazon EBS Amazon CloudHSM
Encrypted block
storage
EC2
AWS
DirectConnect
Choose the right level of storage isolation for every workload
113. AWS Governance
Geographic
data locality
Fine-grained access control over data and resources
Control over regional replication Policies, resource
level permissions,
temporary
credentials
Fine-grained
access control
In-depth audits
AWS CloudTrail
116. Which Is the Better Path?
Spend millions to create a
circa-2010 AWS clone
that is largely frozen in
time
Satisfy your isolation requirements
No upfront costs
Continued benefit of economies of scale
100s of new features & services every year
121. AWS Trusted Advisor: Automated Cost Optimization and Advice
1,000,000+
recommendations
$207M
in cost reductions
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost
SavingsDear Customer,
We have identified $49,000 of potential
savings in your current AWS
deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost
SavingsDear Customer,
We have identified $49,000 of potential
savings in your current AWS
deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential savings in your
current AWS deployment.
-Amazon Web Services
