This document outlines the preproduction tasks and deadlines for an advanced music video portfolio. It includes researching music video conventions and genres, analyzing similar videos, researching the music industry, developing audience profiles, creating storyboards and production materials like equipment lists and schedules, and blogging the production process. The goals are to complete preproduction tasks by October and December, and finish the final video and packaging materials by the end of the module.

1. A2 Media studies
Advanced Portfolio Music Video
Preproduction Checklist
Task
The following of these tasks need to be completed and uploaded to your blog
by the end of October.
(tick when
completed)
A list of conventions for music videos, and a list of the generic conventions for the genre you are
working in
Categories of music videos (three categories) with examples of each of these,
and what genre they tend to fall into
Analysis of similar media products- at least three music videos analysed in detail, with links to the
YouTube video embedded in your blog
Goodwin’s analysis of music videos and Laura Mulvey’s analysis of Music Videos - how this is going
to apply to your work
Intertextuality in Music videos – what this is, examples, and what YOUR influences are and how
you might use these influences in YOUR video.
Research into the music industry- how are videos made? Who are the main companies which show
videos? Where can you find music videos? What are the purpose of music videos (think about the
business side of music videos)?
· Detailed description of target audience- this includes age, gender, occupation (social grouping)
and interests in other media- what films, TV shows, other music do they like (media grouping),
you also need to include audience theory- Uses and Gratifications, Dyer’s Utopian Solutions,
Maslow’s hierarchy of needs etc…
Questionnaire for audience finding out what videos they like, why they watch watch music videos
and why they like the ones which they have identified. You can Also tell them about your ideas
and get some feedback on these. Comment on what you found out from your questionnaires and
how you will use this information.

2. Filmed focus group of this discussion – comment on what you found from this and how you will
use this info
Task
The following of these tasks need to be completed and uploaded to your blog
by the end of December.
(tick when
completed)
Research into Digipaks analysing at least 2
Research into Adverts for Digipaks, analysing at least 2
Representation of people/groups in your video – how are you representing groups (think about
your audience and representations which will appeal to them)
Construction of the mise-en-scene in the music video
Storyboards and lyrics to the song (annotated with your ideas)
List of equipment which you need
List of props
List of people involved
Shooting schedule
Locations List
Task
The following of these tasks need to be completed and uploaded to your blog
by the end of the module.
(tick when
completed)
Final Music Video embedded into blog
Final Digipak Design

3. Final design for Advert for Digipak
Director’s Commentary version of your music video
Filmed focus group video discussing your final music video and getting feedback
Answers to the 4 evaluation questions using a variety of multimedia (eg Powerpoint, Prezzi,
pictures, video clips etc)
ONGOING
PRODUCTION BLOG ENTRIES –detailing the creative decisions you make on a day to day
basis about filming, editing, photoshop etc... Explain how production and editing is going
etc..
Note – from the example blogs we have seen we agreed it would be good practice to blog
whenever you have had a breakthrough idea or encountered and overcome an issue or
when you have achieved something you are proud of.
Remember, don’t just blog something for the sake of it. Images, videos and ideas
boards/collages are all acceptable as long as they come with some justification. Images
without any explanation are not going to add to your grade and therefore are a waste of
your time. Also inspiration can come from anywhere – you may have seen a
filming/editing technique in a film but want to use it in your video. Even if it’s not in the
same medium you can still blog it. Remember many music videos use intertextuality to
great effect.