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Educating Girls in Pakistan
- 2. ADVOCACY CAMPAIGN Education for Girls
- 4. 4 STAGES OF BUILDING AN ADVOCACY CAMPAIGN . Planning Implementation Execution Evaluation
- 5. BRAIN STORMING Gather all the data regarding female illiteracy Rate in Pakistan and to specified the Area for target audience And convince them to send their kids to schools, give them solutions and tell them that how important the study is for girls and what are the benefits of that, so to achieve that purpose we have made strategy and goals.
- 6. STATEMENT OF PROBLEM 52 % of the Pakistani population consist of females in which 2/3 are illiterate. 49.5 million adults are illiterate Pakistan has reduce spending on education from 2.6% of gross national product (GNP) in 1999 to 2.3% of GNP, in 2013
- 7. MESSAGE OF OUR CAMPAIGN Apki bachiyan apka Sarmaya or mulk ka mustaqbil hain Agay barhna hai toh alif bay pay par yakeen rahkna hai Aaj ki beti Kal ki Maa hai
- 8. CAMPAIGN STRATEGY At least 30 % of Target audience must be convinced by us People are uneducated so deal them accordingly Remove Language barriers Collect their point of view in pilot study To convince the people towards Education Trying to change the behaviour and attitudes of the people towards female education Change must be consistent and sustainable (not for a time being)
- 9. To convince the people with in time span we have chosen and to see the kids going schools.
- 10. OUR TARGETED AUDIENCE Primary Audience Stake holders of the Area Secondary Audience Parents in homes
- 11. SETTING THE CHANNEL Print Media Pamphlets Interpersonal communication with the targeted audience
- 12. BUDGET ALLOCATION ESTIMATED Pamphlets Travelling Meals Telephonic 20oo/- 4000/- 2500/- 500/- Total budget we planned 9000/- During Campaign 400/- 3000/- 2000/- 500- Total budget we spend = 5900/-
- 13. TIME FRAME Almost One month 1st week for pilot study 2nd week for implementation 3 weeks for Feedback
- 14. FREQUENCY WEEKS DAYS Time spent 1st week 2 3hours 2nd week 2 3hours 3 weeks Feedback 2 3hours
- 15. TARGET AUDIENCE
- 16. PILOT STUDY Do a initial survey of the people in the targeted Area Start a pilot project on the shorter scale Interact with the audience about the objectives of the advocacy campaign Get their feedback on the pilot study
- 17. PRACTICALITY Hurdles we found Confused and rude behaviour by some people due to some security reasons as they thought we are kidnappers. Due to slum Area we were stinky Due to lack of awareness and education, it was difficult to convince people regarding female education.
- 18. FOR CAMPAIGN FELLOWS Always take departmental card with you. Because it is your identity and definitely help you in persuasion process. Always construct your message regarding targeted audience. Because after the visit of Area, we immediately re-construct our campaign message according to the audience. Identify those people who really wants to engage with your campaign. Because those people are basically agents of change and they really support you to achieve the desire goals. If your are interacting with uneducated people must give them some knowledge of outer world give them dreams so they can pursue them
- 19. LACK OF RESOURCES Funding issues If we run A campaign on great level, how to maintain expenses as a students
- 20. METHOD Count the variables Deductive method Specific to General approach
- 21. SAMPLING Random type sampling Population size of the Area named “SHAH Di Khoi “ Average person per home is 5.9 Randomly Chosen 25 homes out of 250 homes
- 22. SOCIAL, ECONOMICAL AND POLITICAL STATUS Social status is very poor as well as standard of living is slummy. Economically the people are hand to mouth Due to Rural area and lower class people influence in political system is almost none.
- 24. FEEDBACK In Current scenario, the feedback of 90% people was Optimistic and co- operative. Final feedback is that out of 25 houses 20 are agreed to pursue their kid study. Target was achieved
- 25. SUGGESTIONS FOR THE GOVERNMENT AS current government slogan is” Parha lihka Punjab “ So Government should establish a committee which supplies free books and uniform to the deprived students door to door.