Ameex is a full-service digital consultancy whose design thinking consultants help brands create innovative solutions for their customers. Ameex technologies has been helping companies with our Creative services on Website design, Branding, Mobile App design, Digital marketing and User experience for the last 12+ years. Our approach is focused towards improving the User experience, optimizing conversion rates, increasing the user engagement and delivering a better Life time value for existing customers. To know more about our services, contact us here https://www.ameexusa.com/contact-us

1. Ameex
Creative
Services

2. Why UX?

3. Source toptal.com
According to
a study by
Miklos
- UX strategist
Mobile users are 5 times
more likely to abandon a
task if the site isn’t
optimized for mobile
88%
People say a ‘seamless
experience across all
platforms’ is very
‘important
First impressions are
design related
94%
5times
Every dollar spent on UX
brings between $2 and
$100 dollars in return
100X
ROI
83%
Online customers are less
likely to return to a site
after a bad experience

4. We provide a UX strategic for your
website with main focus on providing
elements of humanization and ease of
navigation thereby increasing
conversion numbers.
Increase
your revenue
By prototyping and user testing,
you not only make sure that your
product is user-friendly, you get to
see the final version well in
advance before developing the
product.
Cut down
development
costs

5. Personalized content for the customer
improves the overall user experience
and increases engagement with your
website
Motivates
users to
interact with
your content
Stimulates
word-of-mouth
More contact means more sharing of
information, exchanging, engaging – UX
has a critical impact on your target
market’s thoughts about your product.
Therefore, we have a mindset that
understands users and works towards
building a seamless experience across
all touchpoints.

6. Manage
resources more
efficiently
Investing in intelligent UX design
solutions would encourage better
use of resources for promotion
that would save time and in turn
save on the financial side of a
project.
UX design
increases
customer
loyalty
With customer journey maps,
we can build empathy, identify
bottlenecks and increase the
retention rate for better
engagement thereby winning
their loyalty.

7. What value can
we offer?

8. Improve user
experience
We realize success of any business is
largely dependent on customer
satisfaction and experience. With a
thorough user behaviour research, we
not only identify areas of improvement
but also create opportunities for
development, thus creating a website
optimally crafted for your customers.
Increase user
engagement
Where do users click most? Which source
contributes the highest quality of traffic?
We help you identify and improve points
of user-engagement in real-time.

9. Increase
conversion rates
With tools to capture snapshots
about website visitor activities, we
help open up a whole new world of
data. With our extensive analytics
and user testing, we come up with
ways to translate basic metrics in a
way that helps you achieve a
significant increase in conversions.
Customer
retention
With an out-of-the-box kind of
approach, we always try and think
one step ahead of the customers.
We follow UX design principles,
making usability improvements
that aim to achieve a higher
customer loyalty with a rich user
experience.

10. Omni Channel
User Experience

11. Omni Channel
User Experience
Platforms
Devices
Locations

12. Create a seamless omni-channel ecosystem
Just because your marketing plan includes
multiple-channels doesn't mean you have
created an omni-channel experience. To achieve
a seamless system, businesses must engage
and connect with customers by aligning
messaging, design, and objectives across all
channels. By leveraging the technology of each
channel, businesses can now deliver a
consistent and more effective brand story.
Omni Channel
User Experience

13. Omni-channel approach
Consistency
Availability
Optimize for context
Channel-Neutrality
Seamlessness

14. Optimize for
Context
Because users interact with many channels
and devices, it's important to create usable
context-specific experiences within your
omni-channel ecosystem. We look at four
key elements: what are the users most
common tasks, when and where they
complete these tasks, what devices and
channels they might use, and the strength
of each device and channel. Once we
understand these factors, we can leverage a
channel's specific technology to build a
better user experience within the
omni-channel ecosystem.
Consistency
Because users today bounce from
channel to channel to complete tasks,
one of the most important elements for
any omni-channel experience is
consistency. This approach enhances
the overall customer experience and
your brand. To create this consistency,
we focus on three main areas: core
functionality, customer data, and visual
design. The benefits creates familiarity
with your brand, an easy-to-learn
environment, efficiency and builds trust.
Availability
Users like to choose how they interact
with your brand which is why it's
important to provide a variety of
channels to fit different personal
preferences. We work with clients to
help them visualize and plan for these
channels to maximize the user
experience.
Omni-channel approach

15. Channel-Neutrality
By definition, omni-channel connects all
platforms to better serve your customers so
channel-neutrality should come standard.
However, we have seen some businesses
focus on only one or two channels when in
reality, all channels should be treated equal
and with the same care. Our goal is to help
clients understand the importance of
channel-neutrality to create a successful
omni-channel ecosystem.
Seamlessness
Users don't always complete a task or
activity in one session. Making it simple
for a user to move from one channel to the
next is another key element to our
approach. That's why it's important to
design for the journey and not for just one,
single interaction. In doing so, we help
clients identify journey roadblocks, triggers
and next steps. Once we have streamlined
the customer journey we can identify ways
to make it easy for users to continue
activities right where they left off.
Omni-channel approach

16. A creative team which
believes in planned execution

17. User Experience
User Research
User Experience Design
User Interface Design
Usability Testing
UX Audit
Mob App Dev
Research and Planning
User Interface
Android/iOS Apps
Interaction Design
Branding
Collateral materials
Brand Management
Logo Design
Brand Identity
Social Branding
Digital Marketing
Search Engine Optimization
Copywriting
Social Media Marketing
Email Marketing
Big Data Analysis
Creative Services

18. We believe in our
design thinking process

19. Discovery
Define
Design Test
Brainstorm
Analysis
User Study Problem Statement
Information Architecture
User Journey
Wireframe
Visual Design
Prototyping
User Testing
Design Thinking Process

20. Discovery
We begin every project with one simple
question, “what do users want to
know?” This is the foundation to
creating a user-centric site that then
feeds into the site’s information
architecture and content.
Key Tasks and Takeaways
Design Thinking Process
Discovery
Define
Design Test
Meet with stakeholders
Identify pain points
Conduct user research

21. Define
Following this discovery phase we can then ana-
lyze the information and identify and define the
core problem(s) in a human-centered manner
opposed to a company need or wish. This stage
allows our team to start asking questions that
eventually transforms into ideas - leading us into
the ideate or design stage.
Design Thinking Process
Discovery
Define
Design Test
Key Tasks and Takeaways
Analyze research and information
Create personas
Define problem statement
Define user journey
Build information architecture
Generate ideas

22. Design
We can now apply different solutions to our
core problems to see which ones work the
best. A prototype could be wireframes, fully
designed comps, interactive designs or all of
the above. When finished, our design team
will have a better understanding of how
users might think, feel or act when engaging
with the end product.
Design Thinking Process
Discovery
Define
Design Test
Key Tasks and Takeaways
Conceptualize with Wireframes
Design UI comps
Build interactive prototypes
Create designer notes
Define style guides

23. Test
Anytime we can engage real users to validate
the design before going to production is always
our first choice. We also rigorously review the
design once it leaves production, catching any
problems before development and before we
deliver the final product for user acceptance
testing.
Design Thinking Process
Discovery
Define
Design Test
Key Tasks and Takeaways
User testing / focus groups
Make final adjustments
Conduct post-production design integrity
review
Conduct pre-user acceptance design
integrity review

24. Our major clients
and more..

25. Mockup Samples

26. Westpaw
Westpaw is an ecommerce based plat-
form where products for pets are sold
online
Proposal
Ameex Creative re-engineered the
overal website user flows and identi-
fied opportunities to improve the user
experience. Ameex Creative team pro-
vided a fresh look, organized Informa-
tion Architecture along with the best
user experience which transforms con-
verstions.
Client

27. Adrenalin
Adrenalin is a HRMS platform. The
admin part of the tool was required for
a UX refresh.
Solution Provided
Ameex Creative team went on a
intence discovery to understand the
platform. Ameex re-architected the
overall admin IA to reduce the number
of steps and time to complete goal.
Client

28. Colorado
Springs
Colorado Springs is a website which
provides information of the city. Client
was looking to improve the UX and
coversions in enrollment.
Solution Provided
Ameex Creative team analyzed the
user website goals, user flows and IA.
Based on the analysis, Ameex Creative
team designed screens which inturn
helps in conversions. We also provided
an e-magazine experience to the users
where they can read the monthy maga-
zines
Client

29. Caribbean
Examinations
Council
CXC is an educational website where
information regarding education.
Solution Provided
Ameex Creative team went through
multiple discovery sessions to under-
stannd the current website and
requirements. We re-architected the
website information. Also created
fresh and user friendly screens.
Client

30. Western
Windows
Western Windows is window
manufacturing company. Client
requried an Augmented Reality(AR)
mobile app for its customers.
Solution Provided
Ameex Creative team analyzed the
requirements, designed mobile
screens by providing the best AR
experience.
Client

31. Our team is made up of seasoned
professionals with diverse backgrounds
including digital strategists, UX architects,
digital designers, illustrators and visual
storytellers.
Combined, we have produced and managed
hundreds of creative projects for a variety of
clients ranging from small, local businesses
to national and multi-million-dollar global
companies.
Creative Team
Dhina B
Senior Designer
Mathan Kumar
Senior Designer
Susan Cline
Creative Director
Sara Walker
Senior UX/UI Designer
Premal Maniar
UX Architect
Rajesh
Associate Manager
~ Creative
Kumar Shumugam
Senior Designer
Saravanan K
Senior Designer
Sarath Loganathan
UX Architect

32. Thinking of design?
Let's craft brilliance together!
sales@ameexusa.com