This presentation focuses on maximizing Twitter for your association (and making your job easier). It discusses using Twitter as a promotional tool and a content cultivation tool. Tips are offered for saving time, reaping more benefits, creating graphics, and maximizing exposure.

2. Best Practices in Using Twitter
for Associations
Ami Neiberger-Miller
@AmazingPRMaven
Founder
Steppingstone LLC
www.SteppingstoneLLC.com
Mark Newman
@TheEndoSociety
@Endocrine_News
Endocrine News
www.endocrine.org

3. Today’s discussion focuses on maximizing Twitter for
your association (and making your job easier)
• Twitter as a promotional tool.
• Twitter as a content cultivation tool.
• Tips for saving time.
• Tips for reaping more benefits.
• Tips for creating graphics.
• Tips for maximizing exposure.

4. Research – 2015 – Wiley
• Examined 300 associations and
societies in 2014 for 12 weeks.
• Twitter use (84%) was comparable to
Facebook (86%). Those platforms
surpassed all other social media
platforms.

5. Wiley research:
what they
shared

6. Wiley Research
The researchers drilled down into Twitter. Many struggled
to get engagement, esp. on mass campaigns. They
concluded:
“Good engagement results from sharing content which is
interesting, relevant and useful for your specific
audience.”

7. Wiley Research Take Aways
• There is no magic formula for success on Twitter.
• Know your audience. Can you define them?
• Don’t go big. Go small. Talk to your audience.
• Be interesting, relevant, and useful to earn
engagement.

8. Twitter as a
Promotional Tool
Tip #1 – Survey
daily. Re-tweet
others, esp. those
in positions of
influence.

9. Twitter as a Promotional
Tool
Tip #2 – Use pinned
tweets to highlight a
current issue.

10. Twitter as a Promotional Tool
Tip #3 – Use graphics.

11. Creating Graphics (canva.com)

12. Creating
Graphics
canva.com
custom
dimensions
1200x630

13. Twitter as a Promotional
Tool
Tip #4 – Try a Twitter Chat.

14. Twitter as a
Promotional Tool
Tip #5 – Tailor headlines
for success. What works
on Facebook will not
work as well on Twitter.
On Twitter less emotion
is ok.

15. Twitter as a Content Cultivation Tool
Tip #1 – Benefit from
hashtags.

16. Twitter as a Content
Cultivation Tool
Tip #2 – Look at what your
members are doing and re-
tweet.

17. Twitter as a
content
cultivation tool.
Tip #3 – Ask for
content for your
publications.

18. Twitter as a content
cultivation tool.
Tip #4 – Try a Twitter Poll
•Your tweet has a 116
character limit.
•4 choices allowed.
•each poll choice has a 20
character limit.
• Polls last from five
minutes to one week.

19. Tips for Saving Time
Tip #1 – Use an advance
scheduling program.
• Hootsuite (free), Sprout
Social, Buffer, TwitTimer
• Twitter ads - clients can
use advance scheduling.

20. Tips for Saving Time
Tip #2 – Get out your
association calendar, branded
images, etc. Advance
schedule what makes sense.

21. Tips for Saving Time
Tip #3 – Batch it.
If you do a daily news
summary, program tweets
after you finish.

22. Tips for Saving Time
Tip #4 – Look at your analytics at least once a month.
Change what you do, based on your analytics
https://analytics.twitter.com/user/USERNAME/