Social Media Marketing - The Future of Marketing

1. SOCIAL MEDIA MARKETING
– ‘FIRE YOUR PR NOW’
Author: Kevin Padiachy, University of Mauritius – MBA Cohort 09 -11
Submitted as partial fulfillment for the module on Strategic Internet
Marketing
You need a networking manager to build trust with
both your online and offline customers

2. THE WORLD OF SOCIAL MEDIA
Pictures – Example : Flickr
Blogs Platforms
Video – Example: You Tube
Social Networks – Example: Bebo
SMS
Wiki – Example: Twiki
Live casting – Example: Kyte
Lifestreams – Example: Ping
Customer service Networks – Example :Yelp
The Power of the Long Tail of Internet Marketing

3. OBJECTIVE OF SOCIAL
MEDIA MARKETING
Get Feedback on your products quickly and throughout the community
Get Engagement from the community through the networks they interact
online
•Provide product information online and dissemination is done by the users
themselves
• Decrease the overall marketing budget of the business unit
Why choosing social media marketing?

4. HOW TO GET IT DONE ?
Examples of how to get it done online
Measure the content and quantity of blogs through
specialized software
Make use of social bookmarking sites such as Digg
Use Google to send news alerts on promotional tariffs
and services
Build a social network fan page
Create a You Tube channel to enhance viewer
interaction
Set up a Twitter account for news
Don’t forget to make use of web analytics to measure
your return on investment

5. WHY SOCIAL MEDIA WILL CHANGE MARKETING ?
Why social networks?
There are over 100 active social networks online presently
The fifth P which is making a revolution to Marketing
Products – Place – Promotion – Price - Participation
The social marketing process is the fact that marketers get in
touch with the customers in the online network space
Who are the online customers? Almost everybody from
individuals to corporations and marketing companies.
The future lies in development of software that would enable
users to synchronize between the online and offline world, i.e.
to a successful bricks and clicks model
The future of marketing

6. SOME STATISTICS ON SOCIAL MEDIA USAGE
1. Sites such as Linked In, MySpace and Facebook are changing from public
profiles to platforms for communication, creativity, advertising, and even
commerce.
2. In 2007, roughly 37% of the US adult population used online social networking
at least once a month and this figure is expected to reach 50% by 2011.
3. Global online social network advertisement budget is growing by a factor of
two from 2007 will grow 82% from 2007 to date.
4. There are more than 80 million active users on Facebook.com
5. Facebook is the 2nd most-trafficked social media site in the world (comScore)
6. A Forester study in Jan 2007 shows that Facebook and other equivalent social
networks inspire trust.
Why choosing social media marketing?

7. THE PROCESS OF SOCIAL MEDIA PARTICIPATION
SOCIAL MEDIA
AWARENESS Listen
Measure
Participate
The Interaction of the stakeholders in Social Media
Marketing

8. THE PUBLIC RELATIONS OPPORTUNITY
Conversations & Relationships
Social Media Optimization (SMO)
Google Search is the new front page
Search Engine Optimization (SEO)
The Social Network Manager doing the job of the Public
Relations Officer.

9. THE EMERGING CULTURE OF SOCIAL MEDIA MARKETING
SMM operates in an environment of complete transparency and veracity
SMM operates in a gift economy where knowledge is shared free of charge as
it is only in sharing that information gains in value.
SMM is a relationship rather than a campaign when we speak of traditional
marketing
SMM operates in a sphere which is customer or viewer controlled
Finally, SMM makes a bigger leap when online interaction also occurs offline –
this leads to referrals and subsequently positive impacts on sales of products
marketed online and/or sold offline.
Marketing must acknowledge the power today lies in the
hands of consumers

10. CONCLUSION
The most difficult aspect of Social Media Marketing
according to me remains the fact that marketers
must prepare themselves to face and manage
negative feedback while undertaking open dialogues
with their customers on a social network.
The qualities of marketers and Social Network Managers

11. SOCIAL MEDIA MARKETING
I look forward to have your comments and see you on Facebook
Thank You!