2. Introduction
Hello,
Thanks for the opportunity to share my work and
experience with you.
Please click on images for work samples and links
to websites.
Best Regards,
Amisha
682-557-0683
Amisha.mulji@gmail.com
4. Perspective
Amicable and adaptable marketing
“The big shift happening for marketing is moving it from a cost
center to a revenue generator. Data is fueling that revolution.
Marketing will no longer be that fuzzy activity many others in the
corporate structure view as fluff.”- Commarts Daily
Communica)ng
in
the
right
way
to
the
right
audience
solves
the
problem
of
trying
to
convince
to
conversion.
Direct and to the point marketing is more effective
than beating around the bush.
Intuitive branding
Cross platform integration
5. Experience
• Marketing!
• Business development/sales!
• Social media management!
• Website management/content creation!
• Strategic analysis!
• Financial and economic analysis!
12. Strategic Analysis
Apple
Itunes
(
Hult
Interna)onal
Business
School,
London
UK)
Using
the
REALIZE
framework,
we
write
a
series
of
Memos
to
the
CEO
of
a
company,
outlining
how
they
could
improve
on
strategies
of
a
product
or
service
within
the
company.
_________________Zeal- Quick Wins_________________
Apple
Inc
Dear
Mr.
Johnson,
The
previous
five
memos
have
all
detailed
strategic
processes,
leadership
and
goals
for
the
future.
Long
term
strategy
is
important
for
Apple
ITunes
to
build
and
maintain
business.
The
smaller
wins,
however,
are
just
as
important,
in
order
to
maintain
employee
sa)sfac)on
and
company
moral.
The
following
Quick
Win
framework
will
discuss
why
Quick
Wins
are
important,
what
aRributes
they
should
have,
and
an
effec)ve
communica)on
strategy
to
use
when
implemen)ng
them.
Why?
Quick
wins
are
useful
to
build
employee
confidence
in
the
company,
strength
corporate
morale,
Increase
faith
in
the
company,
and
subdue
cri)cs.
These
ac)vi)es
should
result
in
short
term
posi)ve
effects
for
the
company
and
also
not
be
indispensible
in
company
strategy.
Quick
Wins
for
ITUNES
The
following
quick
wins
are
suggested
for
the
next
6
months
• Customer
collabora)on
with
ITunes
developers
to
create
new
music
lists
•
Products
for
sale:
to
improve
differen)a)on
• Offer
set
amount
of
free
music/downloads
to
new
markets,
such
as
Schools
and
emerging
countries:
to
increase
scale
• Contract
with
a
service
provider,
such
as
BBC
news,
to
offer
interac)ve
access
to
news.
What
should
be
included
in
a
Quick
Win?
There
are
4
measureable
aRributes
a
quick
win
should
have
in
order
to
be
effec)ve.
Each
criteria
lists
specific
ways
to
measure
if
the
above
quick
wins
have
what
it
takes
to
successfully
improve
corporate
and
employee
morale.
Quick
Wins
The
above
quick
win
plan
is
recommended
to
effec)vely
implement
this
segment
of
the
REALIZE
framework.
The
final
memo
will
discuss
ensuring
accountability
through
the
balance
scorecard.
Quick
Wins
Visible
Will
employees
see
visible
changes
from
Quick
Win?
Will
Management
see
tangible
benefits
from
resource
alloca)on?
Unambiguous
Easy
to
implement
concrete
tasks
for
Quick
Win?
Will
these
result
in
successful
outcomes?
Meaningful
Will
this
make
a
difference
to
stakeholders?
Is
this
related
to
the
transi)on
process?
Achievable
Possible
to
achieve
in
a
short
)me?
(
2
weeks,
1
month)
Are
there
enough
resources
to
allocate
for
this
ini)a)ve?
13. Financial & Economic Analysis
Future
Outlook
for
Sri
Lanka/Japan
Economies,
March
2011
(Asha
Phillips
Securi)es,
Sri
Lanka)
Sri
Lanka
has
a
posi)ve
outlook
on
the
poten)al
economic
impact
of
Japan,
but
oil
prices
may
be
a
concern.
Japan,
though
a
substan)al
investor
in
Sri
Lanka,
does
not
pose
a
direct
effect
on
exports
or
imports
from
Sri
Lanka.
Manufacturers
in
Japan
have
back
up
plants
and
factories,
making
the
output
of
products
only
a
small
issue.
The
emana)ng
threat
to
Sri
Lanka
and
other
world
economies
would
be
Japan's
decision
to
subs)tute
oil
and
coal
power
for
its
nuclear
power
genera)on.
The
Brent
Crude
oil
price
fell
below
$110
per
barrel
on
Tuesday,
fueling
further
concern
in
world
economies.
While
analysts
expect
the
Japanese
crude
oil
demand
to
decrease,
in
light
of
the
earthquake
and
tsunami,
therefore
driving
the
price
of
oil
down
in
the
short
term,
the
pending
decision
on
fiscal
direc)on
by
the
Japanese
government
could
drive
prices
back
up.
Over
the
next
few
months,
China,
India,
Indonesia,
Korea,
the
Philippines,
Singapore,
Sri
Lanka
and
Taiwan
are
expected
to
)ghten
their
monetary
policies,
states
to
Central
Bank
Deputy
Governor
Dheerasinghe.
The
market
vola)lity
could
delay
implementa)ons,
leaving
the
risk
of
having
to
further
)ghten
the
market
to
make
up
for
holdups
and
expected
rising
infla)ons.
