Nurture Talent Academy is India's 1st institute for entrepreneurs. In this webinar series, Nurture Talent expert, Mr Siddharth, Founder of GyaanExchange, talks about his experiences, challenges, and learnings on various technology issues to take care for website development. He discusses programming issues, hosting, pricing and promotion of websites in this presentation. For more details, please visit our website.

1. {
Web Development
Basics for Non
Technical Founders
Don’t let you lack of understanding stop you from
pursuing your start up dreams

2. Ñ You already have an idea and know that the internet
is the perfect medium for it
Ñ Your product is website based
Ñ You are thinking about / are in the process of
developing your web product
Ñ You have done enough research to know what your
users/customers want
Ñ You do not have a techy who is a core member of
your team
Ñ You already have/will find a way to create your
graphic identity (logos, colors, etc.)
Ñ You will be outsourcing a majority of your
development
Assumptions

3. Ñ The role of a product planner (this is you)
Ñ The difference between development and design
Ñ The fundamental structure of any web based product
Ñ Things to look for when choosing a developer
Ñ How pricing works for web development
Ñ How to deal with changes in your product
Ñ How to be prepared for switching between developers
Ñ Key quality parameters you should be measuring
What you will learn

4. Ñ How to code
Ñ How to code your own product
Ñ How to choose the right technologies
Ñ How to plan your product
What you will not learn

5. Ñ Create a reference library
Ñ Define your business objective (why are you
building this product?)
What to do before gePing
a web developer

6. Ñ Ability to understand your business and “the bigger picture”
Ñ Technical knowledge and start up mentality (there are tons out
there)
Ñ Clear line of communication (time & place)
Ñ A good sense of design (taste)
Ñ Have experience with any combination of the following
technologies:
Ó Front end: HTML, CSS, JavaScript, AJAX,
Ó Back end: MySql, Codeigniter, CakePHP, Ruby, Python, PHP
Ñ Familiarity with the following tools:
Illustrator/Photoshop, Microsoft Office, Google Docs, Dropbox
What to look for in a
developer

7. You want a dynamic
website.
Change . Manage . Execute

9. How dynamic websites
work

10. Content Management
Systems

11. Open source does not
mean free. It means that
nobody can charge you
for it if they provide it as
is.
You pay for customization
to your needs.

12. Open source
software is clay,
your developer
is the sculptor.

13. Your
Web
App
Front
End
Back End
Database
Components of a website

14. Product Planner
(this is you)
Product
Definition
Business
Objectives
Features
User
Workflows

15. Design Vs. Development

16. GRAPHICS
DESIGN
LAYOUT
WIREFRAMES
USER INTERFACE
STRUCTURE
HTML
CSS
JS
AJAX
MYSQL
PHP
NODE.JS
RUBY
PYTHON
DESIGN
DEVELOPMENT

17. Ñ Client Side Languages
Ó This is what is responsible what you see in your
browser.
Ó They either define look and feel or interaction.
Ó HTML, CSS, JavaScript, AJAX
Ñ Server Side Languages
Ó This is what is responsible for processing and making
decisions
Ó They define how data is to be processed and what
answers are to be ‘served’
Ó PHP, Ruby, Node.js, Python, ASP.net
Vocabulary

18. Ñ HTML is a mark up language
Ó It cannot do math or compute anything
Ó It is simply used to ‘mark up’ or describe content
Ó E.g.
Ô <h1>This is a heading</h1>
Ô The tag’s <h1></h1> define the content within as a heading
Ñ You do the above because
Ó In order to apply formaPing and style you need to identify
what you want to apply it to
Ó In our case we want to apply it to all headings
Ó E.g.
h1 {color: red;}
HTML & CSS

19. Ñ JavaScript
Ó This is a computing language it has the ability to
calculate and manipulate the website
Ñ AJAX
Ó Simply put, AJAX is used to update information
on a website without having to reload a page
Javascript & Ajax

20. Advantages
Disadvantages
1. Fixed price
2. Fixed timeline
1. No flexibility
2. Paperwork (defining the scope)
takes much longer
3. Changes will be met with friction
How developers charge
Project Price:
A fixed quoted based on estimated number of hours required to complete the
project
Retainer:
A fixed number of hours per month at a pre defined rate.
Advantages
Disadvantages
1. Highly flexible – most
accommodating to changes
2. Quick start – no scope definition
required
3. Faster
1. Difficult to estimate overall
timeline
2. Varying price