The ProHEALTH Foundation aims to promote healthy lifestyles through sports and physical activity. It organizes running events and programs in tier 3 and 4 cities in India to educate people on health, identify athletic talent, and address the growing burden of disease. The foundation focuses on running because it is inclusive, economical, and encourages lifelong participation and health benefits. Its first event was the Tanjore Rural Marathon in 2013.

1. Objectives of ProHEALTH Foundation
Promoting health through sports…!
• Advocacy to promote healthy lifestyle and wellness
• Organize Events and Programs to educate and promote of healthy lifestyles
and health education
• Provide necessary educational aides or equipment to facilitate healthy
lifestyles
• Establish infrastructure to support a healthy lifestyle
• Identify and manage athletic and sporting talent
www.prohealthfoundation.org

2. ProHEALTH Foundation
Promoting health through sports…!
ProHealth Foundation Organize
running race
events
Increases
physical
activity
Promotes
Health and
Well-being
Athletic
Talent
Promotes
discipline
and
competition
Social and
public health
impact
Addresses
growing
burden of
disease
Running is
Socially
Inclusive
We believe in leveraging
running, the simplest
form of exercise, to
promote healthy
lifestyles in Tier III & IV
communities
www.prohealthfoundation.org

3. ProHEALTH Foundation
Promoting health through sports…!
Our Major target –
Tier III and Tier IV cities
in India
Our target audience –
Children, Youth and Middle age
groups
We believe in exposing
and cultivate this simple
habit among the young.
Our Focus
www.prohealthfoundation.org

4. ProHEALTH Foundation
Promoting health through sports…!
60% of the urban population lives in ‘Tier
3 & 4’ cities of India (McKinsey Global
Institute Study, April 2010)
More than 50% of this population consists
of children and youths.
Tier 3 and 4 cities have few to none
organized sporting or running eventsSource: McKinsey Global Institute, India’s Urban Awakening. Building Inclusive Cities and
Sustaining Economic Growth, April, 2010
Why Tier 3 & 4 cities?
www.prohealthfoundation.org

5. Growing problem
Promoting health through sports…!
Cardiovascular diseases are the
leading cause of death and disability
in India.
Nearly half of these deaths are likely to
occur in young and middle aged individuals
(30-69 years)
Increasing levels of cardiovascular risk factors
especially hypertension, dyslipidemia, diabetes,
overweight or obesity, physical inactivity and
tobacco use.
Chronic Diseases are going up
Physical activity is coming
down
Source: World Health Organization, SEARO, India

6. ProHEALTH Foundation
Promoting health through sports…!
 Fulfilling a Need - Presence of large population especially of
Children and Youth
 Filling a Gap - Lack of professionally organized Middle
Distance running event.
 Space - Ample training spaces and clean air
 Tapping Talent - Breeding grounds for Talent and
opportunity to connect with rural population and athletes
Why Tier 3 & 4 cities?
www.prohealthfoundation.org

7. ProHEALTH Foundation
Promoting health through sports…!
 Inclusive Sport - Encourages participation across all age groups and socio-
economic status. It involves masses..!
 Economical - Running as a sport has least overheads and is a life-long sport
 Simplest Sport - Running is the basis of all other sports
 Sense of Achievement - Children and youth get excited to set goals on distances
of 5km and 10km, along with time
 Everybody is a Winner - Getting a medal at finish line is a real encouragement for
children and youth for future participation
Why running?
www.prohealthfoundation.org

8. ProHEALTH Foundation
Promoting health through sports…!
Our Approach
Community Transformation
Approach
Impact
 Teach - Training Camps at Schools to introduce this
simple form of exercise with the right techniques
along with the right spirit
 Competitive Events - Inter-School Running League to
build momentum and excitement towards the
community event
 Identify Talent - Support and encourage local talent
 Community Events - Half Marathon, 10km and 5 km
events
www.prohealthfoundation.org

9. Tanjore Rural Marathon - 22nd December, 2013
ProHEALTH Foundation
Promoting health through sports…!
Our First Event
www.prohealthfoundation.org

10. ProHEALTH Foundation
Promoting health through sports…!
Anirudh
Amit
Mukul Sam
The Team
www.prohealthfoundation.org

11. Amit Samarth – Founder
Promoting health through sports…!
MBBS – Indira Gandhi Medical College
Masters in Public Health – Johns Hopkins University
Marathon runner
Triathlete – Ironman 70.3 distances (Phuket, Bintan, Malaysia)
1st Dan Black Belt in Taekwondo
Race Director – Tanjore Rural Marathon, 22nd Dec, 2013
Founder – ProHEALTH Foundation
Program co-ordinator – Mighty Milers Hyderabad
Member of Organizing Team – Airtel Hyderabad Marathon
Hyderabad Runners – Weekly fitness program
Head for Strategy and Planning, SughaVazhvu Healthcare
http://www.linkedin.com/profile/view?id=13326558&trk=nav_responsive_tab_profile
www.prohealthfoundation.org

12. Anirudh Pandya- Founder
Promoting health through sports…!
Director, IT and Software Development Services
Marathon Runner and Triathlete
Founder of ProHEALTH Foundation
Founding member of Hyderabad Runners
Member of Organizing Team of Airtel Hyderabad
Marathon
Organizing team of Mighty Milers Program in
Hyderabad
Lives in US and India
www.prohealthfoundation.org

13. Mukul Tripathi - Founder
Promoting health through sports…!
Architect and Interior Designer
Founder of ProHealth Foundation
Event Manager for – Tanjore Rural Marathon
Black Belt in Taekwondo
Running and fitness enthusiast
www.prohealthfoundation.org

14. Thank you!
14
Contact –
Dr Amit Samarth
Email – amit@prohealthfoundation.org,
dramitsamarth@gmail.com
+91-8754426966
Anirudh Pandya
Email – anirudh@prohealthfoundation.org
+91-9917172255
www.prohealthfoundation.org