Marketing Plan for an bus tracker app

3. WAITING FOR BUS/TRAIN

4. MORE WAITING.

5. SOME MORE WAITING!

6. STILL WAITING, SERIOUSLY?

7. NO IDEA WHEN THE BUS IS
GONNA ARRIVE?

8. OUT OF PATIENCE?

13. AB-Bus app tracks bus/train
using GPS system and
provides
live positioning
to the user.

14. ‘Track-Bus’ feature
gives live position
of bus, expected arrival,
seating status(full, empty),
fare and bus ratings.

15. This app also provides
bus schedules ,
departures and
arrivals.

16. All this info will
be at your fingertips
with AB-Bus!

17. VISION:
To be a leader in
GPS based services

18. MISSION:
To free a daily traveler
from hassles of waiting
and uncertainty.

20. COMPANY OVERVIEW

21. A premium version will follow free version
Ease the process of tracking buses/trains
Interactive Interface
COMPANY OVERVIEW

22. GPS navigation for buses
Find nearest buses
Bus ratings provided by users
COMPANY OVERVIEW

23. Precisely estimate arrival time
Seating status: whether bus is
full or partially full or empty
Estimate time to reach destination
COMPANY OVERVIEW

24. Payment through user’s account
A monthly pass in
premium version
Estimate fare to travel at locations
COMPANY OVERVIEW

27. Available on Google Play Store
Focused on almost everyone
using smart-phone
Collaborate with various firms

28. Reasonable budget:
Users will mostly be daily travelers
and this segment is extremely choosy in
spending their money.

29. Low budget:
Owing to middle class target segment
the premium version should be within
affordable limits.

30. TARGET
CUSTOMERS

31. TARGET
CUSTOMERS
Target segment:
Smart phone users
People who need to travel
on a regular basis
People who are strict
on schedule

32. TARGET
CUSTOMERS
Target segment:
Consumers with middle
or low income
People who love to travel

33. PROBABLE RISKS

34. PROBABLE RISKS
Inevitable risks involved:
Low Budget
Alternative app available
Continuous improvement required
to avoid downfall

35. TACTICS

38. PRODUCT AND PRICE

39. PRODUCT AND PRICE
Free and premium version
Premium version at 2$
Discounted fare in premium
version

40. PRODUCT AND PRICE
Most of the features will be free
User should acquainted
with the app
Monthly passes in premium version

41. INCENTIVES

42. INCENTIVES
Referring will give additional
discounts
Every new premium user
will get some amount in wallet

43. INCENTIVES
Publicity via app
The revenue generated will
exclusively from app booking

44. COMMUNICATION
Through social networking
sites Face book , Twitter, LinkedIn
Through television , magzines ,
Google Ads

45. DISTRIBUTION
Google Play Store and
Apple Store

48. Executive Summary
Situation Analysis
Goals and Mission
Tactics

49. This marketing plan for an app
was created by AMIT RATHOD(VNIT NAGPUR)
during marketing internship under the
guidance of Prof. SAMEER MATHUR(IIML)