Brief about how LinkedIn can be used as a B2B marketing & Lead Generation tool. I'm a freelancer, helping organizations increase their revenue by LinkedIn activities & high quality lead generation.
5. • Brand Awareness
• Audience Connection
• Increase Online Visibility
• Lead Generation
• Lead Qualification
• Data Collection
Objective of LinkedIn Marketing
6. S.M.A.R.T. framework
• Specific : Be clear with numbers
• Measurable : Can your goal be measured
• Attainable : Is it achievable even after stretching yourself
• Relevant : Is your goal relevant and benefits your business objective
• Timely : Define a timeline to achieve the goal
Goal Setting
7. • Organic
• No payment to LinkedIn
• Best brand building & customer trust building strategy
• This is a long-term process
• Continuous Activity required
• Dedicated daily effort needed
• Paid / Sponsored
• Paid Ad campaigns to LinkedIn
• Quick result giver.
• Targeted B2B marketing
• More money, more reach, more result
• Fast Lead Generation strategy
• Cost per lead may need slightly good budget
LinkedIn Campaigns
8. • Organic social boosts validity
• Organic is the only way to truly connect with potential customers once
they're followers
• Organic social media is cost-effective and a long-term solution
• If you don't start your organic growth now, you'll always be behind
Why you need Organic Strategy
9. • Audit
• Company Profile Page optimization
• Personnel Profile Page creation & optimization
• Articles & Write-ups Repository
• Creative & Photographs Repository
• Videos & YouTube Video Links Repository
• Related Industry Article Links
• Searching & Joining Relevant Groups
• Group Discussion Topics
• LinkedIn Lead Generation Message
• Follow Up Messages
• Lead introduction messages to sales team
Pre-Requisite for Organic Campaigns
Successful Organic
Campaign
11. • Very specific & niche audience targeted campaigns
• You can Define, Design, Schedule, Run & Monitor both short-term &
long-term campaigns.
• You get what you pay for
• Amplifies your reach multifold
• More investment, more result
Why you need Paid / Sponsored Camp.
12. • Massive Brand awareness and recognition, calculated by
• No. of Impressions
• No. of Follower
• No. of Likes
• No. of Share
• No. of Comments, etc.
• Increase in No. of website traffic multifold
• Increase in your global website ranking
• Increase in No. of clicks, leading to your landing page
• Sending of individual messages to 1st Level connection & mutual group members
• New connection request / day
• Lead Generation & client acquisition
Result & Output - LinkedIn
13. • LinkedIn Social Media Audit
• Look for impostor accounts
• Brand Building & Awareness
• Notification Handling
• Lead Generation
• Lead Qualification
Services – LinkedIn Marketing
14.
15. • Customer Responsibility
• E-Mail content will be given by the customer.
• One corporate e-mail id will be given by the customer
• E-Mail Database in excel sheet will be given by the customer.
• Agency Responsibility
• One-to-One E-Mailing of initial Intro e-mails to 50 e-mails/day (Time Consumed: 60 Minutes)
• 1st Follow up e-mails after 2 days to 50 e-mails /day (Time Consumed: 60 Minutes)
• 2nd Follow up e-mail after 4 days to 50 e-mails /day (Time Consumed: 60 Minutes)
• 3rd Follow up e-mail / phone call after 6 days to 50 e-mails/phone per day (Time Consumed: 120 Minutes)
• Report Generation & Process Closed
• Time Consumption
• If you have 1000 e-mail ids. Then it will take 6 Hrs/Day for 20-22 working days to complete the process, i.e.
1 month job.
• Success Factor
• Depends on quality of your e-mail database & e-mail content.
• Service Charges
• Can be discussed over the call
Personalized E-Mailing
16. • Pre-Requisite
• We need a free or paid user license of mass e-mailing campaign platforms. Like MailChimp, SendGrid, etc.
• We prefer MailChimp platform.
• Customer Responsibility
• Company HD Logo
• Content of the e-mailer
• Product / Services photos
• E-Mails database in excel format (or it can be done through remote access also, if needed)
Digital Mass E-Mailing Campaign
17. • Creative Designing
• Article Writing (450-500 words)
• HTML Template Designing
• Customer Remote VC Interview session (4 mints. Questions to be provided by client)
Additional Services
18. • Formal E-Mail Approval from your official e-mail id / NDA from your side on your official letter head (if any)
For Organic Approach:
• Company Page Admin rights: For page content optimization, key words optimization, all posting and articles submission,
performance monitoring by LinkedIn Analytics, Social Media Audit, etc.
• One ‘C’ Level Personnel Profile Page Access: To increase your industry connections on daily basis, post creatives/photos,
articles, group discussion, messages for lead generation, lead qualification, etc. on your behalf.
• (If needed) Sales Navigator User Licenses from your side.
Sponsored / Paid Adds:
• Above points + LinkedIn Advertisement
• Payment will be made by you personally (We don’t need details/access to any of your bank accounts or credit cards)
What I need from you as a freelancer
19. Let’s connect, discuss & make
a success story….
Equbal Nadeem
LinkedIn Marketing & Lead Generation Strategist
New Delhi
India
Linkedin: www.linkedin.com/in/equbal-nadeem-0338b8162
