3. Mobile Advertising
Mobile advertising is a method of advertising that appears on mobile devices
such as smart phones, tablets or PDAs that have wireless
connections. Advertising can take place as text ads via SMS, or banner
advertisements that appear embedded in mobile web site, in downloaded apps
or in mobile games.
5. Why Mobile Advertising
There are more mobile devices than both Television and Pc.(The number
of mobile phone users globally will surpass five billion by the middle of
this year, according to a study released Monday by GSMA, the association
of mobile operators.)
More people in the world have access to an internet ready mobile device
than a PC with internet access.
The mobile is the most used electronic device ,most people own and
can’t leave home without it.
The mobile is becoming more capable of internet browsing & video
streaming as connection speeds are increasing.
6. TYPES OF MOBILE ADVERTISEMENT
Banner ads
Video ads
Interstitial ads
Native ads
11. To relate native ads.
Native ads are ads that fit more seamlessly within a user’s native app
experience. If you want to see a great example of native ads, check out
your favourite social media or news app. Most likely, the ads you see
when you scroll through your feed are native.
Publishers love the native ad format because it creates a seamless
experience with their mobile app or web and doesn’t change the look
and feel of their product.
Users appear to love native advertising judging by their engagement
rates. Engagement is why advertisers LOVE native. According to a
CMO.com report, consumers are 25% more likely to look at a native ad
than at a banner, and they look at them 53% more frequently. Users
check native ads out 4.1 times per session on average, versus 2.7 times
for banners.
13. Share of ads shown mobile internet
and application
14. Recent Article related to mobile
Advertising
SOURCE: BUSINESSWORLD MAGAZINE
EDT. 5.AUG.2017
15. Benefits of mobile advertising
The market for mobile advertising is expected to grow according
to a recent survey.
It is a cost- effective means of marketing the company’s products
and services.
It addresses the targeted audience at their point of need.
It can be easily used to build a customer database
Mobile ads prove to be more personal and intimate
It definitely frees the marketer from the barriers of time and
location
16. Privacy concern
Advocates have raised the issue of privacy Targeted mobile marketing
requires customization of ad content to reach interested and relevant
customers. To customize such behavioral personal data, user profiling,
data mining and other behavior watch tools are employed, and privacy
advocates warn that this may cause privacy infringement.
Some mobile carriers offer free or cheaper rate plans in exchange for
SMS or other mobile ads. However, mobile TV and mobile search may
override this privacy concern.
17. Threats and Actions that are taken by
the company
SOURCE: BUSINESSWORLD
MAGAZINE ( EDT. 5.AUG.2017)