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Dr. Mathew McDougall
                         	
  
Founder	
  and	
  CEO	
  of	
  SinoTech	
  Group	
  
This is a story about the Universe
We now know that the Universe has been growing since it’s
         inception.. The time of the ‘big bang’
In the past, we simply gazed into the night sky and saw stars.
    This was the basic of our knowledge; simple and naïve.
Then over time we developed sophisticated tools like the Hubble
Space Telescope, we peered deeper into space and found a new
   world that completely changed the way we saw the Universe
Here we have the Social Media Universe – It’s Huge
1.97 Billion Internet Users   2 Billion Youtube Videos Viewed Daily




600 Million Facebook Users      50 Million Tweets per day on Twitter
Parallel Universes, the existence of multiple realities,
  has not yet been proven in the physical world.
In the Social Media Universe, we have already defined
   parallel universes - the Western and Chinese Web.
Where there is Facebook, Twitter, YouTube, etc. in the West
We have Renren, Weibo, Youku, etc. in China
Chinese Social Media Universe Fast Facts
457 Million Internet Users   1 Billion minutes spent online daily




  231 Million Blog Users     135,000 web videos added daily
364 Million broadband users     100 Million Simultaneous Users on QQ




30% growth in e-commerce (2010)         277 Million mobile users
Magic by Numbers
“What does it all mean?”

                 2011

       2010                       Social Media Analytics
                               “Where & when do they say?”
2009

              2008
                                   Reputation Monitoring
                        2007      “What do people say?”

                               2006




   Social Intelligence is not simply monitoring
           but about making meaning
Social Media Technologies Leverages computational linguistics (CL)
OR




Computer                             Fruit



           Context, Sarcasm, Irony
Where are people                                      What do people
    talking?                                              think?




                                                       When and how
                                                     much do people talk
                                                         about it?




                   Today’s social media technology
How are customers
   expressing their
     viewpoints?




Competitive analysis




       More than technology – transformation into analysis
In China, censorship has not stopped Social Media but simply
 changed the players and modified online behavior from the West

  Chinese online user behavior is different to the West – Chinese are
         more social, trusting and entertainment oriented

  Also, impacting business like never before. Companies must look at
their online brand health, online reputation and product promotions


 Tools & Technologies for providing insights will continue to develop
   and evolve as businesses move towards being “social spaces”

  Social spaces will connect sales, marketing, recruiting, support,
          product development and other business areas


                         5 Parting Thoughts
Thank You!
                         Dr Mathew McDougall| matt@digitaljungle.com.cn



    Follow on Twitter                     Facebook
    @sinotechian                          www.facebook.com.sinotechian


     Connect on Linkedin                  Presentations on SlideShare
     http://www.linkedin.com/in           www.slideshare.net/jarrahbear
     /drmathewmcdougall




Community on Facebook                     Website
www.facebook.com/digitaljungle            www.digitaljungle.com.cn

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Matt_McDougal_Amplify11_presentation

  • 1. Dr. Mathew McDougall   Founder  and  CEO  of  SinoTech  Group  
  • 2. This is a story about the Universe
  • 3. We now know that the Universe has been growing since it’s inception.. The time of the ‘big bang’
  • 4. In the past, we simply gazed into the night sky and saw stars. This was the basic of our knowledge; simple and naïve.
  • 5. Then over time we developed sophisticated tools like the Hubble Space Telescope, we peered deeper into space and found a new world that completely changed the way we saw the Universe
  • 6. Here we have the Social Media Universe – It’s Huge
  • 7. 1.97 Billion Internet Users 2 Billion Youtube Videos Viewed Daily 600 Million Facebook Users 50 Million Tweets per day on Twitter
  • 8. Parallel Universes, the existence of multiple realities, has not yet been proven in the physical world.
  • 9. In the Social Media Universe, we have already defined parallel universes - the Western and Chinese Web.
  • 10. Where there is Facebook, Twitter, YouTube, etc. in the West
  • 11. We have Renren, Weibo, Youku, etc. in China
  • 12. Chinese Social Media Universe Fast Facts
  • 13. 457 Million Internet Users 1 Billion minutes spent online daily 231 Million Blog Users 135,000 web videos added daily
  • 14. 364 Million broadband users 100 Million Simultaneous Users on QQ 30% growth in e-commerce (2010) 277 Million mobile users
  • 16. “What does it all mean?” 2011 2010 Social Media Analytics “Where & when do they say?” 2009 2008 Reputation Monitoring 2007 “What do people say?” 2006 Social Intelligence is not simply monitoring but about making meaning
  • 17. Social Media Technologies Leverages computational linguistics (CL)
  • 18. OR Computer Fruit Context, Sarcasm, Irony
  • 19. Where are people What do people talking? think? When and how much do people talk about it? Today’s social media technology
  • 20. How are customers expressing their viewpoints? Competitive analysis More than technology – transformation into analysis
  • 21. In China, censorship has not stopped Social Media but simply changed the players and modified online behavior from the West Chinese online user behavior is different to the West – Chinese are more social, trusting and entertainment oriented Also, impacting business like never before. Companies must look at their online brand health, online reputation and product promotions Tools & Technologies for providing insights will continue to develop and evolve as businesses move towards being “social spaces” Social spaces will connect sales, marketing, recruiting, support, product development and other business areas 5 Parting Thoughts
  • 22. Thank You! Dr Mathew McDougall| matt@digitaljungle.com.cn Follow on Twitter Facebook @sinotechian www.facebook.com.sinotechian Connect on Linkedin Presentations on SlideShare http://www.linkedin.com/in www.slideshare.net/jarrahbear /drmathewmcdougall Community on Facebook Website www.facebook.com/digitaljungle www.digitaljungle.com.cn