Arura Hospitality (Nirvana Group - UAE)

1. Corporate
Profile

2. Arura Hospitality opens the door to many of the unique advantages
and benefits that you will enjoy as a result of the skills, resources and
world-wide exposure that company can provide.
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3. Who We Are:
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Arura Hospitality is a unique hotel management company which operates
and manages hotels and actively creates a delicate high-class Lifestyle for
guests by casting the elite life, insisting on the service spirit of “custom-
er-focused, quality service”.
Arura Hospitality provide guests with an extraordinary experience, create
value of excellence, convey delicate service to every detail, and give guests
perfectly joyful enjoyment.

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Our dedication
We approach each property with a total dedication to excellence, which is reflected by each
Employee on every level.
Every potential property is carefully evaluated by elite hospitality through a method developed and
tested over years of experience.
Management strategy
To achieve peak efficiency, we support all our properties and general managers through a central
office that provides management services including auditing, payroll, invoicing, taxes, Insurance,
budgets, legal services and training for each property.
In short, our management formula means
“successful checks - in for an extended stay.”
Our marketing / advertising
In addition to each property individual sales & marketing efforts, we maintain a corporate marketing
department that coordinates regional and national marketing opportunities that benefit each hotel
individually and collectively.
Our in-house digital marketing agency produces and places the properties advertising and printed
collateral, ensuring continuity among the different media and increasing purchasing power for Media
buys. They are also responsible for our web design and public communications.
Our management
Our management team has extensive experience in managing hotels, at the highest level. We have your
interests at heart, and our contract promise represents years of experience in satisfying clients like yourself.
The contract embodies the principles of dedicated service and commitment and is a solid way of optimizing
your investment return and capital growth. A viable business plans to help your business thrive. You will receive
a comprehensive and highly effective business plan, based on our wealth of experience. We prepare such a plan
for each hotel we manage, and it incorporates details such as the hotel’s market environment, capital improve-
ment needs and operating history. You will also receive activity calendars for planning and future monitoring. This
supports the marketing plan and ensure the budget targets are achieved.

5. 5
Our
Mission
Our mission is to manage and develop your hotel using our extensive experience, resources,
International alliances and high-level expertise. Our dedication, commitment and passion to
deliver on our promises allow you to optimize your investment while being released from daily
Management responsibilities. You can then enjoy the peace of mind to explore new ventures
and opportunities.
It leverages our strength, experience and Track record of having creatively and effectively
Addressed the challenges facing the hospitality Industry and business in general. As such, you
will be supported by a sophisticated infrastructure and a highly experienced management team
who understands how to tackle and resolve the core issues of optimizing revenue across the
spectrum from increasing room sales, upgrading F & B revenue, maximizing meeting and con-
ference opportunities and enhancing the unique image and positioning of your property.

6. Why Choose Us
With our experience, expertise, and resources at your disposal, you have the assurance that your
hotels and resorts are in safe hands. We are dedicated to growing the value and profitability of
the assets entrusted to us by our clients. The relationship starts with a series of discussions and
initial property visits through which we gain a complete understanding of the buildings and their
facilities, their condition, the market environment, operating procedures and existing personnel.
Using this information, we present you with a proposal that will enable us to manage your hotels
or resorts more efficiently and economically so that you can optimise the return on your invest-
ment.
• We help you develop realistic goals for your properties and put them into
practice.
We will analyse the market and create an effective business plan. You will
be provided with detailed and imaginative marketing plans and suggested
capital improvements where appropriate.
• You will receive periodic reports on progress, and we will point out areas
needing attention.
We will ensure that physical maintenance and capital improvements are
carried out.
• Your staff will become highly motivated through proven human resource
techniques that encourage a sense of belonging.
• We improve your hotel’s profitability by passing on the full discounts we
achieve through our volume Purchasing capabilities.
• Your sales will be optimized through a professional, planned sales effort,
as well as marketing and strategic partnerships.
• You will have access to dynamic marketing tools.
• You will enjoy affordable, realistic fees that include a base management
fee, an incentive management fee, term lengths and cancellation clauses
designed to suit your budget.
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7. 7
We operate at the highest
international level with
complete peace of mind.
You will have the benefit of a full service contract with Arura Hospitality which will cover
every aspect of operational
services.
Not only will you have peace of mind in the knowledge that your property is being managed
optimally towards increased profitability, but you will also be relieved of the responsibility
for having to carry out the often-difficult tasks.
• Recruiting the hotel manager and other key staff.
• Carrying out financial management, legal and accounting matters.
• Managing human resources.
• Providing technical support.

8. A Senior Team of Top Hotel Specialists Are Dedicated
to Your Hotel’s Success
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We help you develop realistic goals for your properties and put them into practice. We will
analyse the market and create an effective Business plan. You will be provided with detailed and
imaginative marketing plans and suggested capital improvements where appropriate.
You will receive periodic reports on progress, and we will point out areas needing attention. We
will ensure that physical maintenance and Capital improvements are carried out. Your staff will
become highly motivated through proven human resource techniques that encourage a sense
of belonging. We improve your hotel’s profitability by passing on the full discounts we achieve
through our volume purchasing Capabilities. Your sales will be optimized through a profession-
al, planned sales effort, as well as marketing and strategic partnerships.
You will have access to dynamic marketing tools. You will enjoy affordable, realistic fees that
include a base management fee, an incentive Management fee, term lengths and cancellation
clauses designed to suit your budget.
This will offer you the following:
• Access to a team of over 30 dedicated sales professionals located in 15
offices around the world.
• The gaining of new sales through the group sales team that generates
an average of 2000 leads a month, year after year.
• A corporate sales team who manage over 300 major negotiated corpo-
rate accounts worldwide.
• A dedicated marketing coordinator to ensure optimum sales penetra-
tion.
• Automatic links with the best leisure agents in every region including
organizations like GTA, KONI group, TUI group and American express in-
valuable exposure in more than 200 trade shows and events a year.
• Access to automated tool for maximizing theprocess, with access to
sales and contact data on hundreds of managed corporate agents and
tour operators.
• The benefits of Arura Hospitality hotel management’s partnerships
with key corporate account placing groups and meeting organizations.
• Access to more than 100 meeting planners worldwide.

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You clearly want to penetrate the market as effectively and directly as possible. And you also want visitors to return, year after year, as well as tell their friends of their memorable
experiences.
Our marketing division has years of experience in providing exceptional marketing services to hotels. We begin by working with you to conduct a thorough analysis of your current
marketing strategy and collateral.
We use this to co-create a detailed Marketing plan per market segment. The results have been positive with the Hotel’s we market consistently Out-performing their competition.
Our Marketing
Here are just some of the benefits you’ll derive from our marketing division:
You’ll be assured of the best possible market penetration as you will have one middle east most experienced hotel communication
and design operations promoting your organization.
• You will receive a full marketing audit and evaluation of your current marketing collateral, websites and so on, to identify gaps and
suggest improvements.
• You will be given a strategic marketing plan tailor-made for your hotel to capitalize on every seasonal opportunity.
• You can obtain high quality brochures, banners, videos, and other visual marketing material, designed by some of the
most talented writers and designers in the country.
• These provide powerful aids for our sales team.
• we can design a comprehensive, sales-driven website for you with an emphasis on rich, Visual
imagery, easy to navigate layouts and simple online booking forms to increase sales and pro-
vide an extremely positive user experience for your clients.
• You will gain the benefit of our high level of expertise in web technology and our
ability to seamlessly integrate this with traditional advertising media and to optimize
bookings and Revenue.
• You will have extensive exposure on valuable new social media platforms such as
Facebook, twitter, linked-in and Pinterest to ensure optimum exposure and relation-
ship building opportunities.
• We can develop easy to navigate mobile websites and apps so that potential guests
can view your hotel and make bookings from their smartphones, tablets and mobile de-
vices. We can drive substantial additional traffic to your website through viral promotions,
competitions, special offers and other promotional techniques.
• You will get increased booking conversions through our focus on SEO (search engine Optimiza-
tion) and PPC (pay-per-click) advertising through Google Ad words and Facebook to advertise your
hotel’s digital presence and increase booking conversions.
• Your database can be maintained and expanded through powerful direct marketing Presentations to
continually build positive client relationships and increase sales year after year.

10. Global Distribution Through
State-of-the-Art Connectivity
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Top Technology Platform:
Our Revenue Management team enable you to optimize our single por-
tal that connects all
reservation channels - GDS, voice call centers, hotel websites and Online
Travel Agents (OTA).
And our Central Reservation System (CRS). Your hotel will have access to a
multilingual
toll-free voice reservations network with worldwide spread. You will also be con-
nected to the
state-of-the-art Internet booking engine, (Guest Connect) which interfaces with your
Property Management Systems (PMS) and Revenue Management Systems (RMS.)
Powerful E-commerce Channels:
A large percentage of our hotel business is generated via the Internet, the trend will inevitably
grow. We will expand this to include SEO, online marketing, and social media as valuable
marketing tools to generate high sales for your hotel operation.
You will be able to use our dedicated global revenue management and marketing
teams who can capture sales opportunities through multiple direct channels.
• Our dedicated team continuously drives information on our hotels towards preferred
partnerships, which gives them exposure to targeted sales opportunities which allows
revenue to expand, while the inventory is controlled through a centralized system.
• You will gain valuable exposure through our website, which targets the consumer market and manages the diverse needs of today’s traveler - from business to leisure,
family holidays to
romantic breaks, spa and golf getaways to corporate meetings and business incentives.
Sophisticated Revenue Tools:
We provide you with a range of sophisticated statistics to help accurately analyze trends and profit potential -the most valuable management tool of all in the hotel
world. We operate on a highly sophisticated data bank of essential management information which will enable you to receive monthly production reports. A dedicated
revenue management team will conduct regular checks of your hotel which will provide important management information.
As a result of this, you will be guided on how to increase RevPAR (Revenue per Available Room) and profits through all distribution channels. Our team will coach your
staff, devise activity
programs and help you with account management. We will provide you with individual statistics and reports tailor-made for your needs.

11. Realistic Fees Tailored to Your Goals
Arura Hospitality hotel management will work
together with clients to ensure that the fee struc-
ture is aligned with your goals. We have a variety
of options that can be tailored to ensure that you
will be comfortable with the arrangement.
Management Contracts:
Fees are divided into three fundamental areas:
• The Base Management Fee is intended to cover our costs for providing basic services. This is usually a percentage of total revenues and the percentage is around 2%.
There is also an initial implementation fee to set up the systems for your hotel.
Incentive Management Fee:
• The Incentive Management Fee ties our profitability to the results of our efforts. Once your financial goals for the hotel are understood and achievable results are agreed upon,
we agree upon a fee which relates to these goals. The fee is usually related to gross operating profit and is a percentage from GOP.
Marketing Fee:
• The Monthly Marketing Fee covers the extensive marketing activities which Nirvana Hotel Management undertakes on behalf of your hotel and is based on 1 % of total revenue.
Consulting and Oversight Service:
• Consulting fees are negotiated on an individual basis, depending on the services provided and the time involved.
• On certain projects, fixed fees are applied while others are on an hourly basis. Hourly fees vary with the level of staff or experience necessary and the complexity of the
assignment.
• Once the amount of web-based and traditional studio work necessary for the hotel to be effectively promoted is determined, a monthly retainer or
implementation fee can be negotiated for digital design and communication.
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12. Thank you!
Thank you for considering Arura Hospitality hotel Management
Company as your partner to
Manage your hotel. Rest assured that our Company offers the
best option for owners who wish to retain their independence,
while at the same time enjoying the highest level of
Management and marketing expertise. One of our core values
is excellence in hospitality and as such we continuously strive
to excel in quality and to
deliver the highest standard of practice. Our business is built
up on relationships and we look forward to the opportunity to
build an enduring relationship with you and your team.
Arura Hospitality management team
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