4. I really like how they start by
focusing on the key value
proposition of the app with a
lot of animation and nice real
screen shots from the app and
Telda card
14. I really appreciate that they
use the same style of
username inside the app. This
would help users quickly
recognize it when they see it
later
15. Once you type the username,
the @ symbol automatically
added to the input field
16. This is the first pitfall in the
design so far. This is the last
step in the registration
process, I would rather have
more descriptive wording,
something like "Create
Account"
18. Once you register you get
directly onboarded on a
screen to request Telda Card,
makes sense, since the whole
Telda business is built based
on this card and this is the
right time to introduce it
21. Would prefer to highlight the
most popular cities like Cairo
and Giza by putting them at
the top to ease the process of
selection but anyway not a big
thing
30. It's popular to see a high drop-off
rate in this step, as in most steps
that require document uploading
in fintech apps. Being aware of
the importance of making it right,
saves a lot of potential dropping
off users and customer support
headache
39. The screen is well divided into
sections and the elements are
visually prioritized based on
the business priorities and
guiding users to the next step
48. It’s really nice that users can
attach a sticker. This takes the
experience from a classic
money transfer app to a more
joyful and youth experience
49. This is how UX Design should
be aligned with the branding.
since Telda is meant to be
designed for Millennials and
Gen Z as mentioned on their
LinkedIn page
62. The experience of getting the
card was quite easy. I was
asked to fill out some info and
the only document I asked for
was my national ID
63. Since, most of the time,
Egyptians carry their ID with
them, Telda didn't need to
mention that users have to bring
their IDs with them to receive the
card
64. The unboxing experience was
quite cool, modern and
aligned with their branding
and the target audience we
mentioned earlier
65. Once you raise the card, this
phrase appears. This is pretty
cool.
66. Once you raise the card, this
phrase appears. This is pretty
cool.
Following the 7th rule of the
heuristics evaluation
(Flexibility and efficiency of
use), this sentence guides you
on what to do next and that's
the best placement where this
phrase should be written
67.
68. Once you receive your card,
the card widget design
automatically changes to the
ready-for-activation status
78. Following the 1st rule of the
heuristics evaluation (Visibility
of system status), This
animation here lets you know
what is happening
79. After a few minutes, the card
design changes to the new
step
80. After a few minutes, the card
design changes to the new
step
One of the smartest things
about Telda is that they hold
you by hand step by step to
ease the first time using
experience
99. When I clicked on the send
button here, I thought that
was the last step and money
going to be sent. That
happened because of the
inaccurate wording. They
should have used “continue”
instead
104. However I prefer to use better
wording like “Current Balance”
since the word “Balance”
alone might mean user’s
balance after or before
sending the money
3.This is the right place to
display the balance
