1.
Usefull-screenmodeforabetterreading
experienceandthekeyboardarrowsfor
navigationthroughslides
Usefull-screenmodeforabetterreading
experienceandthekeyboardarrowsfor
navigationthroughslides

2.
Let’sGetStarted

3.
I really like how they start by
focusing on the key value
proposition of the app with a
lot of animation and nice real
screen shots from the app and
Telda card

4.
Click

5.
Another nice touch, the
keyboard opens automatically
getting you ready for typing
the phone number and saving
one click on the user

6.
Click

7.
Let’
s create our passcode

8.
Type

9.
Click

10.
I really appreciate that they
use the same style of
username inside the app. This
would help users quickly
recognize it when they see it
later

11.
Once you type the username,
the @ symbol automatically
added to the input field

12.
This is the first pitfall in the
design so far. This is the last
step in the registration
process, I would rather have
more descriptive wording,
something like "Create
Account"

13.
Wearedone

14.
Once you register you get
directly onboarded on a
screen to request Telda Card,
makes sense, since the whole
Telda business is built based
on this card and this is the
right time to introduce it

15.
Click

16.
Type

17.
Would prefer to highlight the
most popular cities like Cairo
and Giza by putting them at
the top to ease the process of
selection but anyway not a big
thing

18.
click

19.
Type and Click

20.
Ihavebeenworkingin
fintechforyears.Wrong
nationalidphotoisoneof
themostpopularissues
thatblocktheprocessof
registration.Lovethe
instructionsouthere

21.
Telda is doing well
clarifying to users how to
upload clear and proper ID
photos

22.
Click

23.
Relying on an ID scanning tool
to have the ID automatically
scanned. Nice

24.
Double confirming the quality
of the photo to avoid any
potential mistake

25.
It's popular to see a high drop-off
rate in this step, as in most steps
that require document uploading
in fintech apps. Being aware of
the importance of making it right,
saves a lot of potential dropping
off users and customer support
headache

26.
Click

27.
Iwilltalkaboutthisstep
specificallyinthediscussion
sectionbelow

28.
Click

29.
Weeks
Weeks
Weeks

30.
Aftersomewaitingtimeand
friendinvitationsImanagedto
getin

31.
The screen is well divided into
sections and the elements are
visually prioritized based on
the business priorities and
guiding users to the next step

32.
The most important section is
visually clear and has
dominant CTA

33.
Let’s send some money

34.
Add money

35.
Click

36.
Let’s type the recipient’s
username

37.
The username automatically
gets called from my contacts
list

38.
Let’s attach a GIF

39.
It’s really nice that users can
attach a sticker. This takes the
experience from a classic
money transfer app to a more
joyful and youth experience

40.
This is how UX Design should
be aligned with the branding.
since Telda is meant to be
designed for Millennials and
Gen Z as mentioned on their
LinkedIn page

41.
Let’s choose some cool GIF
for Omar

42.
Click

43.
Click

44.
Of course, I knew from the
beginning that this going to
happen. How could I send
money if I don't have a money
balance

45.
So, why would Telda let you
go through the whole process
if you won't eventually be able
to send the money?

46.
Wewilldiscussthe
answerofthisquestionin
thediscussionsection
below
Spoileralert:thisisn’ta
badthing
So,whywouldTeldaletyou
gothroughthewholeprocess
ifyouwon'teventuallybeable
tosendthemoney?

47.
Click

48.
Okay then let’s get our card

49.
Here we go. Here is my card

50.
The experience of getting the
card was quite easy. I was
asked to fill out some info and
the only document I asked for
was my national ID

51.
Since, most of the time,
Egyptians carry their ID with
them, Telda didn't need to
mention that users have to bring
their IDs with them to receive the
card

52.
The unboxing experience was
quite cool, modern and
aligned with their branding
and the target audience we
mentioned earlier

53.
Once you raise the card, this
phrase appears. This is pretty
cool.

54.
Once you raise the card, this
phrase appears. This is pretty
cool.
Following the 7th rule of the
heuristics evaluation
(Flexibility and efficiency of
use), this sentence guides you
on what to do next and that's
the best placement where this
phrase should be written

55.
Once you receive your card,
the card widget design
automatically changes to the
ready-for-activation status

56.
click

57.
To the point

58.
Type

59.
Type

60.
Type

61.
Following the 1st rule of the
heuristics evaluation (Visibility
of system status), This
animation here lets you know
what is happening

62.
After a few minutes, the card
design changes to the new
step

63.
After a few minutes, the card
design changes to the new
step
One of the smartest things
about Telda is that they hold
you by hand step by step to
ease the first time using
experience

64.
let’s add some money

65.
Let’s try Instapay

66.
It’s nice to explain the steps of
the money-sending process
rather than just showing the
available options

67.
Let’s click here

68.
That button takes you to a
YouTube video that explains
the whole thing

69.
I would prefer to add a
YouTube icon here to let users
know that they are going to
be navigated outside the app

70.
Click

71.
After sending the
money from my
Instapay account

72.
Finally, we have some money

73.
Let’s send some money to our
old friend Omar

74.
Type and send

75.
Select

76.
Type

77.
We talked about how cool this
is and how it works with their
brand

78.
Click

79.
When I clicked on the send
button here, I thought that
was the last step and money
going to be sent. That
happened because of the
inaccurate wording. They
should have used “continue”
instead

80.
Few cool things here

81.
1. The white space here is well
used to separate design
elements besides giving
minimal design tune

82.
2.the most important piece of
info is visually prominent

83.
3.This is the right place to
display the balance

84.
However I prefer to use better
wording like “Current Balance”
since the word “Balance”
alone might mean user’s
balance after or before
sending the money
3.This is the right place to
display the balance

85.
Click

86.
Type

87.
Extra safety
(usually central bank
regulations)

88.
Finally

89.
Omar Right Now

90.
Inthediscussionsectionbelow,wewill
discussindetailafewthingswementioned
intheslideshow.Enjoyreading