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Telda Audit.pdf
- 4. I really like how they start by focusing on the key value proposition of the app with a lot of animation and nice real screen shots from the app and Telda card
- 5. Click
- 7. Another nice touch, the keyboard opens automatically getting you ready for typing the phone number and saving one click on the user
- 8. Click
- 10. Let’ s create our passcode
- 11. Type
- 12. Click
- 14. I really appreciate that they use the same style of username inside the app. This would help users quickly recognize it when they see it later
- 15. Once you type the username, the @ symbol automatically added to the input field
- 16. This is the first pitfall in the design so far. This is the last step in the registration process, I would rather have more descriptive wording, something like "Create Account"
- 17. Wearedone
- 18. Once you register you get directly onboarded on a screen to request Telda Card, makes sense, since the whole Telda business is built based on this card and this is the right time to introduce it
- 19. Click
- 20. Type
- 21. Would prefer to highlight the most popular cities like Cairo and Giza by putting them at the top to ease the process of selection but anyway not a big thing
- 22. click
- 23. Type and Click
- 26. Telda is doing well clarifying to users how to upload clear and proper ID photos
- 27. Click
- 28. Relying on an ID scanning tool to have the ID automatically scanned. Nice
- 29. Double confirming the quality of the photo to avoid any potential mistake
- 30. It's popular to see a high drop-off rate in this step, as in most steps that require document uploading in fintech apps. Being aware of the importance of making it right, saves a lot of potential dropping off users and customer support headache
- 31. Click
- 35. Click
- 39. The screen is well divided into sections and the elements are visually prioritized based on the business priorities and guiding users to the next step
- 40. The most important section is visually clear and has dominant CTA
- 41. Let’s send some money
- 43. Add money
- 44. Click
- 45. Let’s type the recipient’s username
- 46. The username automatically gets called from my contacts list
- 47. Let’s attach a GIF
- 48. It’s really nice that users can attach a sticker. This takes the experience from a classic money transfer app to a more joyful and youth experience
- 49. This is how UX Design should be aligned with the branding. since Telda is meant to be designed for Millennials and Gen Z as mentioned on their LinkedIn page
- 50. Let’s choose some cool GIF for Omar
- 51. Click
- 52. Click
- 55. Of course, I knew from the beginning that this going to happen. How could I send money if I don't have a money balance
- 56. So, why would Telda let you go through the whole process if you won't eventually be able to send the money?
- 58. Click
- 59. Okay then let’s get our card
- 61. Here we go. Here is my card
- 62. The experience of getting the card was quite easy. I was asked to fill out some info and the only document I asked for was my national ID
- 63. Since, most of the time, Egyptians carry their ID with them, Telda didn't need to mention that users have to bring their IDs with them to receive the card
- 64. The unboxing experience was quite cool, modern and aligned with their branding and the target audience we mentioned earlier
- 65. Once you raise the card, this phrase appears. This is pretty cool.
- 66. Once you raise the card, this phrase appears. This is pretty cool. Following the 7th rule of the heuristics evaluation (Flexibility and efficiency of use), this sentence guides you on what to do next and that's the best placement where this phrase should be written
- 68. Once you receive your card, the card widget design automatically changes to the ready-for-activation status
- 69. click
- 71. To the point
- 72. Type
- 74. Type
- 76. Type
- 78. Following the 1st rule of the heuristics evaluation (Visibility of system status), This animation here lets you know what is happening
- 79. After a few minutes, the card design changes to the new step
- 80. After a few minutes, the card design changes to the new step One of the smartest things about Telda is that they hold you by hand step by step to ease the first time using experience
- 81. let’s add some money
- 84. It’s nice to explain the steps of the money-sending process rather than just showing the available options
- 85. Let’s click here
- 86. That button takes you to a YouTube video that explains the whole thing
- 87. I would prefer to add a YouTube icon here to let users know that they are going to be navigated outside the app
- 88. Click
- 90. After sending the money from my Instapay account
- 91. Finally, we have some money
- 92. Let’s send some money to our old friend Omar
- 93. Type and send
- 94. Select
- 95. Type
- 96. We talked about how cool this is and how it works with their brand
- 97. Click
- 99. When I clicked on the send button here, I thought that was the last step and money going to be sent. That happened because of the inaccurate wording. They should have used “continue” instead
- 100. Few cool things here
- 101. 1. The white space here is well used to separate design elements besides giving minimal design tune
- 102. 2.the most important piece of info is visually prominent
- 103. 3.This is the right place to display the balance
- 104. However I prefer to use better wording like “Current Balance” since the word “Balance” alone might mean user’s balance after or before sending the money 3.This is the right place to display the balance
- 105. Click
- 106. Type
- 107. Extra safety (usually central bank regulations)
- 108. Finally
- 109. Omar Right Now