2. Enterprise Level Features
Contact Management
Unlimited Custom Fields
Unsubscribe Management
Automatic Bounce Processing
Subscription Center
Sign-Up Forms
Advanced Features to Lift Engagement
Dynamic Segmentation (Saved Searches)
MV Split Testing
Unlimited Triggered Campaigns
Campaign Creation
Easy Click-and-Create Custom Templates
Advanced Inbox Previewing
Reporting & Metrics
Powerful Reports
Build Segments Right from Reports
Marketing Automation
Unlimited Triggered Messages
Recurring Senders
RSS to Email
Superb Deliverability
Industry Relationships
Message Quality Score Spots Potential Problems
Powerful REST-based API
Wrappers for Six Languages Make Integration a
Snap
3. Contact Management
Save Time with Smart Subscriber Management Tools
“Don’t waste time manually processing
Unsubscribes and Bounces.
Our software will handle these and other
important subscriber tasks for you,
automatically.”
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Easy Import Tools
Unlimited Custom Fields
Unsubscribe Management
Automatic Bounce Processing
Customizable Subscription Center
Easy Sign-Up Forms
4. Powerful Segmentation Options
Right Person, Right Message, Right Time
Increase your ROI with segmentation
Interested in
Shoes
Send a tailored offer or message to the
customers most likely to respond.
Add contacts to multiple lists, without
additional charges
Opened Last
Message
Lives Near
Store
5. Segmentation:
Engagement Scores
Easily organize your subscribers by how
they interact with you.
Engagement Scores and Contact Ratings
update as your contact interacts with
your messages.
Opens, clicks, shares and forwards all
factor into the scores.
Send special campaigns to reward your
most loyal contacts. Or sweeten the
pot with a special offer to drive
renewed interest among your casual
fans.
6. Dynamic Segmentation
Send Directly to a Saved Search
No Need to Create Separate Lists
Add Unlimited Conditions
Search Status, Behavior, Activity
Include Any or All Messages
Quickly Create Follow Up Campaigns
7. Content Creation, Your Way
So Many Ways to Create
Customizable Templates
- Perfect for creating stunning, effective campaigns, without code
Paste Your Own Code
- Ideal for web developers and designers
Editor
- An easy interface for simple campaigns
URL Pull
- The ultimate in automation. Pull content from your website, automatically
8. Create Custom Designs
“You don’t need a degree in design
or coding to create beautiful
email campaigns.”
With our template controller,
customize colors, layout, fonts and
styles with a simple-to-use interface.
9. Message Quality Score
Send with confidence
All messages receive a
Message Quality Score.
This powerful “spamchecker” analyzes your
campaign for code problems,
broken links, rendering issues
and other red flags.
10. Inbox Analysis
Your Ultimate Proofing Tool
Check Your Message:
+40 email clients and
mobile devices.
+12 spam filters
11. Advanced Reporting
“Reports and Metrics are
what make email marketing a
conversation between
your organization and your
audience.”
“It’s how you send the right
message to the right
person at the right time.”
12. With Reports, Track:
•
Opens (Total and Unique)
•
Clicks (Total and Unique)
•
Bounces
•
Messages Delivered
•
Forwards
•
Subscribes / Unsubscribes
•
Shares to Social Networks
•
Email Clients (What’s being used to read your messages)
•
Geolocation (Where in the world are opens and clicks)
•
Sales / Conversions (with Google Analytics Integration)
•
Even More
13. With Reports, Take Action
Build Advanced Segments for the next
campaign, right from the Report.
14. Social Sharing
Social Sharing Expands Your Reach
Into Your Subscribers’ Social Networks
With the Simple-to-Use Social Sharing Feature,
Subscribers Can Share Your Message To:
Twitter
Facebook
LinkedIn
Reddit
StumbleUpon
Delicious
Track Social Sharing Activity
15. MV Split Testing
Increase Opens, Clicks, Conversions with Testing
•
Create Up to 26 Different Splits
•
Manually or Automatically Select the Winner
•
Test Multiple Criteria in the Same Campaign
•
Easily Preview and Proof Split Versions
Subject Lines
Choose the Test Sample Size
•
Content
Personalization
Vs.
Sending Time
16. AutoResponders
Automate Your Marketing with Unlimited Triggered Messages
Powerful Trigger Options
Add Advanced Conditions
Create a Drip Series
Nurture Your Sales Cycle
Increase Engagement
WELCOME
BIRTHDAYS Re-Order
Anniversaries
Renewals
Reminders
Thank You
18. Superb Deliverability
• Reputation Management
• Excellent Relationships with ISPs
• Expert Deliverability Team
• Feedback Loops Protect Your Reputation
• Dedicated IPs available
19. Multiple Users with Permissions
Manage Your Workflow —Customize Permissions to Fit Your Office
Database
Manager
Designer /
Copywriter
Marketing
Director
Create Lists
Create Campaigns
Edit Campaigns
Upload Contacts
View Contacts
Send Campaigns
View Reports
View Reports
View Reports
20. A Few of Our Integrations
— Keep your customer data
current to power effective
segmentations.
Salesforce.com
Facebook
Sugar CRM
Twitter
— Harness the reach of your
social networks to push
your message further.
ZohoCRM
Google
Tactile CRM
Analytics
Highrise
ClickTale
— Optimize your website and
track your ROI with
Analytics services.
Shoeboxed
21. Amazing API
• REST-based API allows for powerful integrations.
• Anything you can do inside the app, you can do with
our API.
• Wrappers available for six languages.
• Get real-time notification of events with webhooks.