Senior Marketing Specialist - India

1. Curriculum Vitae
Amrita Joshi Gokhale
Mobile - +91.9958222623
Email: amrita.delhi@gmail.com
Date of Birth – 22 / 07/ 1980
Residence – C1/20, Pocket – 7, Kendriya Vihar, Noida, Sector – 82, Uttar Pradesh
Synopsis: A result oriented professional with 9 years of functional experience Public Relations,
Integrated Marketing, Corporate Communication and DigiTALBrand Management. Proficient
presentation and communication skills with abilities in creating and leading motivated teams towards
achieving organizational goals.
Professional Positioning – March 2010 – Present
Senior Marketing Specialist - FARO Business Technologies (I) Pvt Ltd, New Delhi
Profile Skills
Formulating quarter and yearly vertical strategic
plans to enhance operations, profitability &
revenue and involved in spearheading turn-
around initiatives.
Adapting research techniques by digital media,
target consumer feedback, post workshop and
seminar sessions to build consumer preference.
Conceptualizing & implementing Public
Relations & corporate communication strategies
for product lines, corporate image and brand
value to build consumer preference & achieve
organizational targets.
Proficiency in international conference
sequences, starting from initial drafting juncture
till testimonials. Identifying streams for revenue
growth & developing plans. Research and
implementation of vertical marketing strategy in
key market segments.
Leading, discussing & monitoring the
performance of team members to ensure
efficiency in process operations and meeting of
individual & group targets.
Involve in extracurricular activities,
brainstorming sessions by exchanging profiles
and continues learning, including case study
discussion.
Market Development Strategy
Corporate Communications
Public Relations Management
Team Management
Key Initiatives: Successfully carrying out FARO Flagship program AP wide 3D Documentation
market capturing and development.
Launched concept of ‘Customer – Vendor Relationship Program’ for Prime and Tier 3 customers.

2. Professional Positioning – June 2008 – December 2009
Public Relations Manager - LinOpinion – PR Division of Lowe Lintas, New Delhi
Profile Skills
Administered media opportunities for clients in
order to get significant coverage.
Proactively handled press conferences, events,
movie premiers, media initiations and PR
activities with regular follow – ups
Delivered effective presentations, comprising of
reviews and action plans for clients.
PR Coverage
Media Relations
Events and Action Plans
Key Initiatives: Managed core clients such to name as Spice Corp, Spice World Entertainment,
Cellebrum Technologies, Hot-Spot Retails, Sistema Shyam Telelink Ltd. and Dabur Oncquest.
Professional Positioning – May 2006 – May 2008
Consultant Brand Communications - India Picture, New Delhi
Profile Skills
Charted out strategic marketing plans in terms of
Brand Management for the company.
Worked on various PR activities, exhibitions,
conferences and drafts for press releases.
Prepared sourcing plans for current requirements
in the market and photo stock updates.
Marketing and Branding
Public Relations
Planning and Sourcing
Key Initiatives: Managed known projects of Incredible India (M/O Tourism), Emerging India (M/O
External Affairs) and several Leading Design House
As an intern, I was involved in few projects of HT Media from April 2005 to March 2006 via News
Communications as Public Relations Executive.
Scholastic Standing
 Post Graduate Diploma in Public Relations from Bhartiya Vidya Bhavan, New Delhi in 2005.
 B.Com. from Delhi University, Delhi in 2001.
 Upgrading Digital medium of marketing via Digital Vidya

3. Technical Know-How
 CRM Software
 Navision and SAP
 Well versed with MS Office Suite (Word, PowerPoint & Excel) and learning Adobe Designing
Software.
Areas of attention beyond professional qualifications
 Proactively participated in various cultural events of YMCA, New Delhi (2005 - 2006).
 Successfully got appointed as Aerobics Trainer at YMCA & YWCA, New Delhi.
 Languages known: Hindi, English & Marathi
 International Work Visits: Singapore and Malaysia
Summary: Learning from failures, accepting challenges and art to achieve vision.
In starting of my PR career back in 2006, I was given to arrange press conference for HT
Media. With 3 months of learning, I took that project as challenge but got over-confident on
the name of HT and not followed up aggressively with media. Learnt the lesson on that very
project that I have to keep a tab on each and every aspect and detailing of project. With that
experience, I am the project lead in FARO India for 3D Documentation segment AP wide
related to its all key marketing aspects.