Performance-based initiator and a continuous learner in marketing domain considering Integrated Marketing.

1. AMRITA GOKHALEAMRITA GOKHALE
Mobile: +91-9958222623 ~ E-Mail: amrita.delhi@gmail.com
Assignments in the field of:
Public Relations/ Brand Management/ Corporate Communication/ Marketing
PRÉCIS
 A result oriented professional with 9 years of functional experience Public Relations, Marketing, Corporate Communication
and Brand Management.
 Currently associated with Faro Business Technologies (I) Pvt. Ltd., New Delhi as Senior Marketing
Specialist India.
 A strategic planner & implementer with demonstrated abilities in devising brand building activities, specialised seminars and
accelerating the business growth considering integrated marketing activities.
 Mapping budget and undertake brand building activities including research projects and digital campaigns considering industry
nerve.
 Adept in corporate communication, image building, training, leading, growing and managing professional associates with
clientele.
 Excellent presentation and communication skills with abilities in creating and leading motivated teams towards achieving
organizational goals.
PROFICIENCY MATRIX
Market Development Strategy
 Formulating quarter and yearly vertical strategic plans to enhance operations, profitability & revenue and involved in
spearheading turn-around initiatives.
 Analyzing measures taken care for implementation of marketing projects with market capturing ratio.
 Identifying streams for revenue growth & developing plans to build consumer preference.
 Adapting research techniques by digital media, target consumer feedback, post workshop and seminar sessions.
Corporate Communications
 Emphasizing on communications strategy by various ATL and BTL channels to reach to target audience.
 Research and implementation of vertical marketing strategy in key market segments.
 Proficiency in international conference sequences, starting from initial drafting stage till testimonials. Hands on with industrial
media for successful media penetration & coverage, including social and digital platforms.
 Conceptualizing & implementing Public Relations & corporate communication strategies for product lines, corporate image and
brand value to build consumer preference & achieve organizational targets.
Public Relations Management
 Formulating effective public relations strategies & liaising with public bodies and maintaining mutual relations and
understanding among various regulatory authorities.
 Ensuring internal cohesion in the company by maintaining a clear communications network between the management and
various regulatory authorities.
 Developing & managing advertising as well as communication programmes, campaigns through digital media.

2. Team Management
 Leading, discussing & monitoring the performance of team members to ensure efficiency in process operations and meeting of
individual & group targets.
 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance
amongst team members.
 Involve in extracurricular activities, brainstorming sessions by exchanging profiles and continues learning, including case study
discussion.
CAREER RECITAL
Since Mar’10 with Faro Business Technologies (I) Pvt. Ltd., New Delhi as Senior Marketing Specialist
India
Significant Highlights:
 Successfully carrying out FARO Flagship program on 3D Documentation market capturing and development
 Notably established Faro in India with effective tools of marketing intelligence. Largest number of web lead generator for soft
launch of Faro products
 Won best industry performer as ‘FARO Brand’ in CII – Uttrakhand industrial Expo
 Worked on lead generation via participating in industrial shows pertaining to manufacturing industry.
 Looked after varied channels of marketing through conducting technical workshops & seminars with industrial associations and
clusters.
 Proactively conducted Webinars on digital platforms on product development and industry applications.
 Administered various communication media such as e-Newsletters, e-DMs, e-Promotions, advertorial in industrial and business
publications and digital platforms.
 Launched concept of ‘Customer – Vendor Relationship Program’ for Prime and Tier 3 customers.
 Preparation of quarterly and yearly budgets pertaining to activities considering Indian market scenario.
 Carried out research project for tapping new market or deepening new segments into existing markets.
 Actively participated in projects for case study and vendor orientation: SE Forge, L&T, TAL, JBM – Nissan, Makuta .
 Notably presented analytical study on on-going and future projects (half yearly and yearly country specific projects).
 Managed preparation of quarter, half yearly and yearly agenda considering macro and micro plans as well as updated status on
marketing software and website.
 Reporting structure to Country Head in India and Vice President- Marketing in Singapore.
 Initiated customer centric case studies and video Shoots and uploading on digital platforms. Interviews on top industrial
magazines.
 Make processes more inclined towards giving platform and opportunities to sales and business development team, so they can
generate more business for organization.
Jun’08 to Dec’09 with Lintas Media, New Delhi (PR Division) as Public Relations Manager –
LinOpinion
Significant Highlights:
 Administered media opportunities for clients in order to get significant coverage.

3.  Proactively handled press conferences, events, movie premiers, media initiations and PR activities.
 Involved in the drafting of press releases and client briefs for media.
 Actively organised client – media exclusive interaction sessions on regular basis.
 Delivered effective presentations, comprising of reviews and action plans for clients.
 Managed numerous core clients such as Spice Corp, Spice World Entertainment, Cellebrum Technologies, Hot-Spot Retails,
Sistema Shyam Telelink Ltd. and Dabur Oncquest as well as niche lifestyle clients.
May’06 to May’08 with IndiaPicture, New Delhi as Consultant Brand Communications
Significant Highlights:
 Successfully developed marketing collaterals and contents for the photographer’s exhibition.
 Charted out strategic marketing plans in terms of Brand Management for the company.
 Worked on various PR activities, exhibitions, conferences and drafts for press releases.
 Undertook internal communications by means of Newsletters, Mailers & Requirement Alerts.
 Prepared sourcing plans for current requirements in the market and photo stock updates.
 Handled several projects such as Incredible India (M/O Tourism), Emerging India (M/O External Affairs), Leading Publications,
Design Houses & Corporate.
COMMENCED CAREER
Apr’05 to Mar’06 with News Communications, New Delhi as Public Relations Executive
As an intern, I was involved in several projects from education, to travel and brand development of mid-level FMCG groups.
SCHOLASTICS
 Post Graduate Diploma in Public Relations from Bhartiya Vidya Bhavan, New Delhi in 2005.
 B.Com. from Delhi University, Delhi in 2001.
TECHNICAL KNOW-HOW
CRM Software
Eloqua Customer Reach System
Well versed with MS Office Suite (Word, PowerPoint & Excel) and learning Adobe Designing
Software.
BEYOND CURRICULUM
 Proactively participated in various cultural events of YMCA, New Delhi (2005 - 2006).
 Successfully got appointed as Aerobics Trainer at YMCA & YWCA, New Delhi.
PERSONAL DOSSIER
Date of Birth: 22
nd
July, 1980
Address: C-1/20, Pocket 7, Kendriya Vihar, Sector 82, Noida, Uttar Pradesh
Languages known: Hindi, English & Marathi
International Work Visits: Singapore and Malaysia

4. Summary of learning from failures, accepting challenges and art to achieve vision: In starting of my PR career
back in 2006, I was given to arrange press conference for HT Media. With 3 months of learning, I took that project
as challenge but got over-confident on the name of HT and not followed up aggressively with media. Learnt the
lesson on that very project that I have to keep a tab on each and every aspect and detailing of project. With that
experience, I am the project lead in FARO India for 3D Doc segment related to its all key marketing aspects.