SlideShare une entreprise Scribd logo
BLOGGING
WHAT IS A BLOG?
A blog should be:
– Useful
– Engaging/Interesting
– Newsworthy
– Entertaining (when appropriate)
– Between 200-600 words
WHY SHOULD I BLOG?
– Drives traffic to your website
– Converts web visitors into leads
– Establishes industry authority
– Drives long-term results
FORMATTING THE
PERFECT BLOG POST
Use Sub headings
– Text is easier to read in bit size chunks
– Readers can jump to section relevant for them
FORMATTING THE
PERFECT BLOG POST
Bold text
Make the most important content stand out
using bold text
– users scanning can pick out the key, take home
messages instantly.
FORMATTING THE
PERFECT BLOG POST
Use relevant
images that
enhance your
content.
FORMATTING THE
PERFECT BLOG POST
Use lists
– Most web users don’t read – they skim
– Lists stand out and are easy to read
– Get what I’m saying?
FORMATTING THE
PERFECT BLOG POST
Use short paragraphs
Think about how it will look
when rendered to mobile
screen sizes
WHAT SHOULD MY
BLOG BE ABOUT?
– Your blog should NOT be a platform for direct
selling
– Think about what questions your customers
are always asking – could you write 10 tips to
answer these questions?
– It should be interesting to your target market…
GOLDEN RULES
– Write your blog in Microsoft Word using Spell Check
– Get several people to proof read your blog before
publishing
– Your blog will be a representation of your business –
ensure good grammar, spelling and punctuation – your
reputation is on the line
– Share, share, share and share again – drive traffic to
your blog by regularly sharing your content on social
platforms

Contenu connexe

Similaire à Blogging for business

Blogging
BloggingBlogging
Blogging
Amy Chestnutt
 
Blogging
BloggingBlogging
Blogging
Amy Chestnutt
 
Why Blogging is Important for Your Business.
Why Blogging is Important for Your Business.Why Blogging is Important for Your Business.
Why Blogging is Important for Your Business.
Online Business Owners
 
Blogging for Businesses
Blogging for BusinessesBlogging for Businesses
Blogging for Businesses
Laurie McCullagh
 
SmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre JensenSmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre Jensen
Mark Knowles
 
Building a website in less than 3h and less than $100!
Building a website in less than 3h and less than $100! Building a website in less than 3h and less than $100!
Building a website in less than 3h and less than $100!
Agence Tesla
 
Transform Your Website Into An Inbound Marketing Machine
Transform Your Website Into An Inbound Marketing MachineTransform Your Website Into An Inbound Marketing Machine
Transform Your Website Into An Inbound Marketing Machine
Brent Bice
 
How to customize a blog
How to customize a blogHow to customize a blog
How to customize a blog
Quality Web Solutions
 
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob MarchantLets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
Rob Marchant
 
Do-It-Yourself Website Audit
Do-It-Yourself Website AuditDo-It-Yourself Website Audit
Do-It-Yourself Website Audit
Rebecca Gill
 
Seo
SeoSeo
Hub spot internet-marketing-2014
Hub spot   internet-marketing-2014Hub spot   internet-marketing-2014
Hub spot internet-marketing-2014
Brett Bussell
 
The Essential Guide to Internet Marketing
The Essential Guide to Internet Marketing The Essential Guide to Internet Marketing
The Essential Guide to Internet Marketing
Daniel Howard
 
The Essential Step-by-Step Guide to Internet Marketing
The Essential Step-by-Step Guide to Internet MarketingThe Essential Step-by-Step Guide to Internet Marketing
The Essential Step-by-Step Guide to Internet Marketing
Mohamed Mahdy
 
Free Advertising & Other Little Google Tips Marketers Should Know
Free Advertising & Other Little Google Tips Marketers Should KnowFree Advertising & Other Little Google Tips Marketers Should Know
Free Advertising & Other Little Google Tips Marketers Should Know
Mohamed Mahdy
 
How to write a perfect blog post
How to write a perfect blog postHow to write a perfect blog post
How to write a perfect blog post
Dorian Carlmikael
 
Guide for on page seo optimization
Guide for on page seo optimization Guide for on page seo optimization
Guide for on page seo optimization
brwcinfotech1
 
Guide to SEO for Blog Posts
Guide to SEO for Blog PostsGuide to SEO for Blog Posts
Guide to SEO for Blog Posts
envisionit
 
Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360
AdGlobal360
 
Content training
Content trainingContent training
Content training
Chris Burgess
 

Similaire à Blogging for business (20)

Blogging
BloggingBlogging
Blogging
 
Blogging
BloggingBlogging
Blogging
 
Why Blogging is Important for Your Business.
Why Blogging is Important for Your Business.Why Blogging is Important for Your Business.
Why Blogging is Important for Your Business.
 
Blogging for Businesses
Blogging for BusinessesBlogging for Businesses
Blogging for Businesses
 
SmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre JensenSmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre Jensen
 
Building a website in less than 3h and less than $100!
Building a website in less than 3h and less than $100! Building a website in less than 3h and less than $100!
Building a website in less than 3h and less than $100!
 
Transform Your Website Into An Inbound Marketing Machine
Transform Your Website Into An Inbound Marketing MachineTransform Your Website Into An Inbound Marketing Machine
Transform Your Website Into An Inbound Marketing Machine
 
How to customize a blog
How to customize a blogHow to customize a blog
How to customize a blog
 
Lets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob MarchantLets Start Blogging for Business - by Rob Marchant
Lets Start Blogging for Business - by Rob Marchant
 
Do-It-Yourself Website Audit
Do-It-Yourself Website AuditDo-It-Yourself Website Audit
Do-It-Yourself Website Audit
 
Seo
SeoSeo
Seo
 
Hub spot internet-marketing-2014
Hub spot   internet-marketing-2014Hub spot   internet-marketing-2014
Hub spot internet-marketing-2014
 
The Essential Guide to Internet Marketing
The Essential Guide to Internet Marketing The Essential Guide to Internet Marketing
The Essential Guide to Internet Marketing
 
The Essential Step-by-Step Guide to Internet Marketing
The Essential Step-by-Step Guide to Internet MarketingThe Essential Step-by-Step Guide to Internet Marketing
The Essential Step-by-Step Guide to Internet Marketing
 
Free Advertising & Other Little Google Tips Marketers Should Know
Free Advertising & Other Little Google Tips Marketers Should KnowFree Advertising & Other Little Google Tips Marketers Should Know
Free Advertising & Other Little Google Tips Marketers Should Know
 
How to write a perfect blog post
How to write a perfect blog postHow to write a perfect blog post
How to write a perfect blog post
 
Guide for on page seo optimization
Guide for on page seo optimization Guide for on page seo optimization
Guide for on page seo optimization
 
Guide to SEO for Blog Posts
Guide to SEO for Blog PostsGuide to SEO for Blog Posts
Guide to SEO for Blog Posts
 
Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360
 
Content training
Content trainingContent training
Content training
 

Dernier

Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
NapierPR
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 

Dernier (20)

Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 

Blogging for business

  • 2. WHAT IS A BLOG? A blog should be: – Useful – Engaging/Interesting – Newsworthy – Entertaining (when appropriate) – Between 200-600 words
  • 3. WHY SHOULD I BLOG? – Drives traffic to your website – Converts web visitors into leads – Establishes industry authority – Drives long-term results
  • 4. FORMATTING THE PERFECT BLOG POST Use Sub headings – Text is easier to read in bit size chunks – Readers can jump to section relevant for them
  • 5. FORMATTING THE PERFECT BLOG POST Bold text Make the most important content stand out using bold text – users scanning can pick out the key, take home messages instantly.
  • 6. FORMATTING THE PERFECT BLOG POST Use relevant images that enhance your content.
  • 7. FORMATTING THE PERFECT BLOG POST Use lists – Most web users don’t read – they skim – Lists stand out and are easy to read – Get what I’m saying?
  • 8. FORMATTING THE PERFECT BLOG POST Use short paragraphs Think about how it will look when rendered to mobile screen sizes
  • 9. WHAT SHOULD MY BLOG BE ABOUT? – Your blog should NOT be a platform for direct selling – Think about what questions your customers are always asking – could you write 10 tips to answer these questions? – It should be interesting to your target market…
  • 10. GOLDEN RULES – Write your blog in Microsoft Word using Spell Check – Get several people to proof read your blog before publishing – Your blog will be a representation of your business – ensure good grammar, spelling and punctuation – your reputation is on the line – Share, share, share and share again – drive traffic to your blog by regularly sharing your content on social platforms