This document provides tips for planning multi-platform video content and distribution. It discusses considering different resolution formats for various screens, editing workflows, color grading, audio mixing, and rendering options. Tips also include budgeting for delivery to multiple platforms like YouTube, Facebook, Instagram and Vimeo, planning for second screen experiences, live streaming, and integrating social media and user-generated content into production. The goal is to increase viewership and engagement by making content accessible across different devices and environments.

17. 4K4096x2160
4K UHD 3840x2160
2K2048X1080
HD 1920x1080
480x720

20. Shoot your
look “in
camera”
Edit
Renders
Shoot
RAW
Picture
Lock
Color
Grading
Renders

25. Photo, Print, Proof

26. 26

28. YOUTUBE
YOUTUBE Pro Specs
VIMEO
Amazon Prime Video Direct
IGTV
Facebook

29. https://docs.google.com/spreadsheets/d/1IpTYTTMJLcSXcPDtW9
zSbPBHQyRdrLfKERohGIIkE_Q/edit#gid=476246499
https://blog-assets.hootsuite.com/wp-
content/uploads/2016/08/Social-media-image-sizes.pdf

30. Tip #5: Consider Rights
and Permissions
for Future Needs

34. https://www.copyright.gov/fair-use/more-info.html
http://cmsimpact.org/codes-of-best-practices/
https://www.asmp.org/
https://www.ascap.com/help/career-development/How-To-Acquire-Music-For-Films
Digital Millennium Copyright Act

37. 37

38. • simplified editing
on phone, desktop
& iPad
• customizable mo-
graph templates
• color grading
• auto-ducking
• social sharing
presets
• one-click publishing

39. Tip #7: Budget for
Multi-Platform Delivery

42. 42

44. Shotput Pro
Silverstack
Hedge
44

45. Tip #9: Integrate Social Media
and UGC into Your Production Plan

46. Goal: Increase membership
and engagement on issues
Strategy:
New brand/outreach video
Instagram and FB direct-to-
cam “join us” campaign
FB ad campaign to “Find
Fulbrighters” links to video
Interviews can be
separately posted and
hashtagged

48. Saving Sea Turtles Documentary
Goal: Visibility/Get a Distributor
Strategy:
Pre-Screening
Film name is popular hashtag
Press Kit w BTS pics
Facebook posts
Instagram posts
During Event
FB live
Post Event
Pics posted to IG/FB
Links to press interviews

49. Richmond PBS: Explore the Outdoors
Goal: Member engagement
Increase value to viewers
Strategy:
Pre-Event
Facebook Ads
Facebook Event Page
During the Event
Snapchat Geofilter
Post Event
DIY videos created
from the event

50. Tip #10: Plan for Second
Screen Content from the Start

52. Tip #11: Plan for Improved Streaming

53. Vimeo
Twitch
UStream
Facebook Live
Instagram
YouTube
Periscope
Restream
Livestream
Switchboard
53

55. • Planning Up Front is
Essential
• Know Your Audience and
Devices and Environments
They Will Use to Consume
Your Content
• Budget for Testing and
Additional Image Sources
• Use Tools to Simplify Your
Life

56. www.twitter.com/brandbuzz
www.linked.com/in/amydelouise
https://www.instagram.com/adbrandbuzz/
www.vimeo.com/amydelouise
www.amydelouise.com