10. Ripple100 Happenings Ripplecast 2010: Ideas + App in Action ##MM2010: How to Start Micromarketing in 2010 Micromarketing for Marketers, Wed 03 March @ 1:00 http://www.ripple100.com/microsites/mm2010/
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Notes de l'éditeur
Talk about tag line - summation point of presentation?? Tagline Brainstorm: microMarketing is HUGE think BIG, act micro How micro is the new BIG Because micro is the next BIG thing
List of ATT Channel “Basic Packages” Now these are all TV channels, they share common charactaristics- but would you market each channel the same way? “ According to Nielsen Media Research, the average U.S. household receives 100 TV channels, compared with 27 in 1994.” Oprah example- own network Markets are driven by choice. Take the audience through interests exercise: What is your favorite channel? Brainstorm channels list on whiteboard (have someone else write out- Jaymes?) Pose questions: what is more powerful to you- a general message about all of AT&T’s channesl, or a message about your favorite one? Television as the forbearer to media and marketing as a whole, segmented audiences. From mass appeal to a segmented approach. Does not replace mass communications, which still has its place in brand building and disseminating company information. Customization and diversity paired with consumer choice White noise of traditional message- exposed to so much of it
Exercise slide: 1 thing on 3x5 Give examples of differences: Specialty, history, the way you make your product or offer your service, the first, method, standout attribute, a leader, your customers, location, ambience
About You Latest success- your hot Solve a Problem/particular goal: Unlocking conversion sales points Recruiting job candidates or volunteers Increasing Event Attendance Support a Cause Answer a Common Question Drive Traffic to Website Raise Funds
Adding Value (for audience): What do you do for the consumer? How do you make a difference? Differentiation: How are you different? Why does that matter? How are you going to demonstrate the difference? Credibility Call to Action: what do you want the customer to do?
Implementation – warm up to the how Fresh- more than 1x a year Authentic- consumers are a lot more savvy then they used to be
One customer experience is everyone's experience. Constant updates and fresh contact. Trust, authenticity. Anti-ad age.
Start of the year: Sum of campaigns- all those bits and pieces that make it up Bottlenecks: specifically tackling where you’re hurting, solving problems, etc. Web Presence: Having your “feelers” out – instead of one static website, many little campaigns spread out (needle in haystack many needles) Extraordinary: you’ve given people something to care about in you, something unique and special that’s worth sharing! Character + life to your business. - There is an audience, and now the information age is making them accessible- and they’re waiting for you! (to talk about, share, love or hate)
Every Business has at least 100 different things to market. Hopefully through out this presentation you’ve been able to get the ball rolling on identifying all the different ways you can use micromarketing. Once you have that long list, start to pick out the top 10-12 that you are going to use this year (remember fresh- not a 1 time deal). Which ones are most important to your customers? Solve the biggest problems? Open up the most time for you? What benefits, directly or indirectly, your customers or potential customers the most?