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Micro-Networks & Hyper-Local Communities:
Creating Meaningful Human Connections
Amy L. Dickson @amylucillesmith
Deborah Gassner @crunchyplastic
Blink UX
Who we are & why we’re here
Intro slide here
“
For humans to have a responsible relationship to the
world, they must imagine their places in it. To have a
place, to live and belong in a place, to live from a
place without destroying it, we must imagine it…
As imagination enables sympathy, sympathy enables
affection. And it is in affection that we find the
possibility of a neighborly, kind, and conserving
economy.
Wendell Berry
“
Heavy Facebook users might be comparing
themselves to their friends, which in turn,
can make them feel more depressed.
Mai-Ly Steers, University of Houston,
study author, Journal of Social and Clinical Psychology
Real-world, non-digital
settings provide the
environment in which
faulty beliefs can be
countered with
evidence that proves
them wrong.
Buy Nothing:
Give Freely. Share creatively.
Post anything you’d like to give away, lend, or share
among neighbors. Ask for anything you’d like to
receive for free or borrow. Keep it legal. Keep it civil.
No buying or selling, no trades or bartering, no
soliciting for cash, we’re an adult-only, hyper-local gift
economy.
“
We need to use the master’s tools
to dismantle the castle.
Experience Map
First Time Use
Buy Nothing Ballard Experience Map: Jen
STAGESDOINGTHINKING&FEELING
This looks interesting.
What is it?
Discover
BNB appears as a suggested
group on Jen’s facebook
feed. She reads the group
description and looks to see if
any of the members are her fb
friends. They aren’t.
Join Investigate Interact
Buy Nothing Ballard Experience Map: Jen
STAGESDOINGTHINKING&FEELING
How long will it take?
She sends her address to the
admin with a request to join.
Request is accepted.
Join
This looks interesting.
What is it?
Discover
BNB appears as a suggested
group on Jen’s facebook
feed. She reads the group
description and looks to see if
any of the members are her fb
friends. They aren’t.
Investigate Interact
Buy Nothing Ballard Experience Map: Jen
STAGESDOINGTHINKING&FEELING
How long will it take?
She sends her address to the
admin with a request to join.
Request is accepted.
Join Investigate
There is so much
stuff. I may have some
things I can pass on.
How does this work?
She starts reading through
current posts about things both
offered up and asked for.
This looks interesting.
What is it?
Discover
BNB appears as a suggested
group on Jen’s facebook
feed. She reads the group
description and looks to see if
any of the members are her fb
friends. They aren’t.
Interact
Buy Nothing Ballard Experience Map: Jen
STAGESDOINGTHINKING&FEELING
How long will it take?
She sends her address to the
admin with a request to join.
Request is accepted.
Join
Talks to her mom and gets her
ok to clean out the storage
unit full of her grandmother’s
things. Posts photos of a desk.
She decides who to gift t he
desk to, messages them and
arranges for pick up.
She meets the woman that
comes for the desk, they chat
brieflyand she tel ls her about
the its origins.
I remember watching
my grandmother do
the books for the
farm at that desk
when I was a child.
I want to gift it to
someone who will
take care of it. That
would make my mom
happy.
This desk is in bad
condition. Goodwill
may throw it out.
Investigate
There is so much
stuff. I may have some
things I can pass on.
How does this work?
She starts reading through
current posts about things both
offered up and asked for.
This looks interesting.
What is it?
Discover
BNB appears as a suggested
group on Jen’s facebook
feed. She reads the group
description and looks to see if
any of the members are her fb
friends. They aren’t.
Interact
Buy Nothing Ballard Experience Map: Jenunclearclear
STAGESDOINGTHINKING&FEELING
How long will it take?
She sends her address to the
admin with a request to join.
Request is accepted.
Join
Talks to her mom and gets her
ok to clean out the storage
unit full of her grandmother’s
things. Posts photos of a desk.
She decides who to gift t he
desk to, messages them and
arranges for pick up.
She meets the woman that
comes for the desk, they chat
brieflyand she tel ls her about
the its origins.
I remember watching
my grandmother do
the books for the
farm at that desk
when I was a child.
I want to gift it to
someone who will
take care of it. That
would make my mom
happy.
This desk is in bad
condition. Goodwill
may throw it out.
Investigate
There is so much
stuff. I may have some
things I can pass on.
How does this work?
She starts reading through
current posts about things both
offered up and asked for.
This looks interesting.
What is it?
Discover
BNB appears as a suggested
group on Jen’s facebook
feed. She reads the group
description and looks to see if
any of the members are her fb
friends. They aren’t.
Interact
Buy Nothing Ballard Experience Map: Jenunclearclear
STAGESDOINGTHINKING&FEELING
How long will it take?
She sends her address to the
admin with a request to join.
Request is accepted.
Join
Talks to her mom and gets her
ok to clean out the storage
unit full of her grandmother’s
things. Posts photos of a desk.
She decides who to gift t he
desk to, messages them and
arranges for pick up.
She meets the woman that
comes for the desk, they chat
brieflyand she tel ls her about
the its origins.
I remember watching
my grandmother do
the books for the
farm at that desk
when I was a child.
I want to gift it to
someone who will
take care of it. That
would make my mom
happy.
This desk is in bad
condition. Goodwill
may throw it out.
Investigate
There is so much
stuff. I may have some
things I can pass on.
How does this work?
She starts reading through
current posts about things both
offered up and asked for.
This looks interesting.
What is it?
Discover
BNB appears as a suggested
group on Jen’s facebook
feed. She reads the group
description and looks to see if
any of the members are her fb
friends. They aren’t.
Interact
1 year later:
She receives a photo
of the desk from the
woman after she has
refin
i
shed it.
Give freely.
Gratitude
“
They come for the stuff.
They stay for the gratitude.
Buy Nothing Co-founder
What
about
Goodwill?
“
It’s special.
47 year-old woman
&
12 year-old girl
said independently about different stuffed animals
Trouble in Paradise
Community
Too much of a good thing
One
person’s
trash
How much personal
info do we share?
Our exact address
1 in 3
If we have kids (name & age)
1 in 10
“
People get very uppity.
It can get out of hand.
“
There are personalities that
love to get into it online.
Nextdoor members
What
about
Craig?
“
This person lives 3 blocks away; if they
were to screw me I can find them again.
It’s not like Craigslist, where it could be
some random person from Tukwila.*
Nextdoor member
* 17 miles south of member’s neighborhood.
Why does it matter?
No.
Rethink consumption.
Content in context.
Real-life interactions.
Share creatively.
Experimental project from FUSE Labs
& Microsoft Research
Active events
Trending topics
Popular places
Active people
We develop affection.
We become Stickers.
That’s nice and all, but
what about my brand?
1. Start small.
2. Start local.
3. Use known tools.
4. Anchor in the real.
White Whale Coffee Co.
A fictional story.
Your hot cup of
branded beverage
in their hands.
Mmmmm, nice.
Special Thanks.
Much gratitude to all of the BNBers and
NextDoor members who shared their
stories.
Thank you to all of the Blinkers whose
expertise enhanced this presentation.
Let’s talk.
@amylucillesmith
@crunchyplastic
@BlinkUX
Thank you.

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Micro-Networks & Hyper-Local Communities: Creating Meaningful Human Connections

  • 1. Micro-Networks & Hyper-Local Communities: Creating Meaningful Human Connections Amy L. Dickson @amylucillesmith Deborah Gassner @crunchyplastic Blink UX
  • 2. Who we are & why we’re here
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  • 5. “ For humans to have a responsible relationship to the world, they must imagine their places in it. To have a place, to live and belong in a place, to live from a place without destroying it, we must imagine it… As imagination enables sympathy, sympathy enables affection. And it is in affection that we find the possibility of a neighborly, kind, and conserving economy. Wendell Berry
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  • 7. “ Heavy Facebook users might be comparing themselves to their friends, which in turn, can make them feel more depressed. Mai-Ly Steers, University of Houston, study author, Journal of Social and Clinical Psychology
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  • 10. Real-world, non-digital settings provide the environment in which faulty beliefs can be countered with evidence that proves them wrong.
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  • 12. Buy Nothing: Give Freely. Share creatively. Post anything you’d like to give away, lend, or share among neighbors. Ask for anything you’d like to receive for free or borrow. Keep it legal. Keep it civil. No buying or selling, no trades or bartering, no soliciting for cash, we’re an adult-only, hyper-local gift economy.
  • 13. “ We need to use the master’s tools to dismantle the castle.
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  • 16. Buy Nothing Ballard Experience Map: Jen STAGESDOINGTHINKING&FEELING This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Join Investigate Interact
  • 17. Buy Nothing Ballard Experience Map: Jen STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Investigate Interact
  • 18. Buy Nothing Ballard Experience Map: Jen STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join Investigate There is so much stuff. I may have some things I can pass on. How does this work? She starts reading through current posts about things both offered up and asked for. This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Interact
  • 19. Buy Nothing Ballard Experience Map: Jen STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join Talks to her mom and gets her ok to clean out the storage unit full of her grandmother’s things. Posts photos of a desk. She decides who to gift t he desk to, messages them and arranges for pick up. She meets the woman that comes for the desk, they chat brieflyand she tel ls her about the its origins. I remember watching my grandmother do the books for the farm at that desk when I was a child. I want to gift it to someone who will take care of it. That would make my mom happy. This desk is in bad condition. Goodwill may throw it out. Investigate There is so much stuff. I may have some things I can pass on. How does this work? She starts reading through current posts about things both offered up and asked for. This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Interact
  • 20. Buy Nothing Ballard Experience Map: Jenunclearclear STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join Talks to her mom and gets her ok to clean out the storage unit full of her grandmother’s things. Posts photos of a desk. She decides who to gift t he desk to, messages them and arranges for pick up. She meets the woman that comes for the desk, they chat brieflyand she tel ls her about the its origins. I remember watching my grandmother do the books for the farm at that desk when I was a child. I want to gift it to someone who will take care of it. That would make my mom happy. This desk is in bad condition. Goodwill may throw it out. Investigate There is so much stuff. I may have some things I can pass on. How does this work? She starts reading through current posts about things both offered up and asked for. This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Interact
  • 21. Buy Nothing Ballard Experience Map: Jenunclearclear STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join Talks to her mom and gets her ok to clean out the storage unit full of her grandmother’s things. Posts photos of a desk. She decides who to gift t he desk to, messages them and arranges for pick up. She meets the woman that comes for the desk, they chat brieflyand she tel ls her about the its origins. I remember watching my grandmother do the books for the farm at that desk when I was a child. I want to gift it to someone who will take care of it. That would make my mom happy. This desk is in bad condition. Goodwill may throw it out. Investigate There is so much stuff. I may have some things I can pass on. How does this work? She starts reading through current posts about things both offered up and asked for. This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Interact 1 year later: She receives a photo of the desk from the woman after she has refin i shed it.
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  • 26. “ They come for the stuff. They stay for the gratitude. Buy Nothing Co-founder
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  • 30. “ It’s special. 47 year-old woman & 12 year-old girl said independently about different stuffed animals
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  • 36. Too much of a good thing
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  • 44. How much personal info do we share? Our exact address 1 in 3 If we have kids (name & age) 1 in 10
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  • 46. “ People get very uppity. It can get out of hand. “ There are personalities that love to get into it online. Nextdoor members
  • 48. “ This person lives 3 blocks away; if they were to screw me I can find them again. It’s not like Craigslist, where it could be some random person from Tukwila.* Nextdoor member * 17 miles south of member’s neighborhood.
  • 49. Why does it matter?
  • 50. No.
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  • 60. Experimental project from FUSE Labs & Microsoft Research
  • 62. We develop affection. We become Stickers.
  • 63. That’s nice and all, but what about my brand?
  • 64. 1. Start small. 2. Start local. 3. Use known tools. 4. Anchor in the real.
  • 65. White Whale Coffee Co. A fictional story.
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  • 67. Your hot cup of branded beverage in their hands. Mmmmm, nice.
  • 68. Special Thanks. Much gratitude to all of the BNBers and NextDoor members who shared their stories. Thank you to all of the Blinkers whose expertise enhanced this presentation.