2. Who is the target audience?
Why a Print advert?
Ideas and Prototypes
Does this reach the needs of the
client?
Will it appeal to the target
audience?
To be
covered..
Key takeaways:
Research
Codes and Conventions
USP (Unique Selling Point)
About the campaign
3. About the
campaign
Canon
Being a huge global organization, I am sure I don't need to explain
who the client is. But for reference, Canon are a Japanese multi-
national corporation who specialises in technology with focus on
cameras alongside accessories linked for the use of their cameras.
Promoting this business, I have been asked to create a campaign
connected to a thread relating to 'Journeys'. So for my plan, with
the required use of photography, I have been inspired by both the
title and story of Peter Jacksons The Hobbits.. more specifically,
thee 'an unexpected journey'.
The idea of an adventure arriving out of the blue is the theme I've
decided to go with, something nearly everyone my age wishes to go
ahead and do with older generations wishing they did. An
unplanned road trip as such, a camera is the perfect item to bring
along and save all these memories to be made.
4.
5.
6. Target
audience
Who is the target audience?
My target audience for this campaign is aimed
towards young minds who plan to go off and explore
the world. 17-25 year old's who are looking to go off
on an unexpected road trip or want to hop on a
plane first chance they get. Or even those who enjoy
long walks and want to be ready to capture that
journey.
According to "a young person who travels", there are
reasons as to why young people love to travel more.
This is evidential by the following link: 7 Reasons Why
Young People Travel (theodysseyonline.com).
Top reason being to avoid responsibility.
Why aim young?
7. Print advert Why a print advert?
According to published evidence coming from the web
page geomares-marketing.com, there are five written
reasons as to why print advertising works. This
includes: Better and long-term memory, improved
focus, multi-sensory experience and neural activity.
So, for this campaign, using a poster or possibly a
leaflet, the information I'm aiming to pass along, will
reach out more beneficially both for the audience and
the company.
8. By researching and analysing print adverts for the Canon campaign, I have learnt that when it
comes to making my own, I shouldn't just slap all that relates to my topic together. But to fully
think everything through, keeping in mind the final outcome must be presentably appealing
and informal for both the client and audience.
Using codes and conventions, symbolism will be presented connecting to the chosen theme.
An image to capture the attention of the audiences will be attempted for the outcome,
although I am not sure how to or what to do for that even at this very moment. Another
pointer, matching with the background of the poster the slogan will be attractive as focus will
go into the style, font, size, colour, etc. Following the addition of the company's logo.
9. Images
3 at the least to show off what the
Canon cameras are capable of.
Fonts
As a title, the original font for canon
will be used making no difference. As
for the rest of the text, a font that
looks like handwriting will be used
making the poster more like a page
out of a scrapbook.
Colour scheme
Matching the 'Canon' brand name
being red, the colour scheme for this
campaign will be based around that
fitting well with the company itself.
Ideas may include:..
Layout
the images will be placed overlapping
one another as if they have been
scattered on a table with the title
being about, text being below.
Software
Once ready to create this piece,
Photoshop will be the go to
application to produce this outcome.
Additional inserts
An insert of the Canon camera itself
will find itself placed on the poster
showing the audience what the
camera looks like, and adding to the
images showing what they were taken
by.
11. Unique
Selling
Point
Rather than one image to show what the camera
can do, three instead will be in use giving the
audience more option, more chance to like what
they see tempting them more to go and buy the
camera.
Unlike most advertisement posters showing the
chosen images to be floating, the pictures would
look as if to be possibly either pinned/hung up or
maybe placed on a table like background adding to
the 'keeping the memories with you.'
12. IS IT RIGHT FOR THE
CLIENT AND AUDIENCE?
Doing as the client requests, I am working to
promote their camera brand with the use of print
advertisement, as the campaign required.
Photography will be included, as mentioned,
related to my chosen sector of a journey, being an
important addition to the outcome.
So yes, all the requirements in the brief for this
campaign have been considered with effort going
into the ideas being included.
CLIENT:
Going for attractive imagery, maybe a tone of aesthetic
grabbing the audiences attention. Especially towards those
interested or even dreams of going away on a road trip one
day.
Seeing others going on the journeys you would love to go
on, only grows more ambition towards feeling the need to
go out and do something alike for yourself.
AUDIENCE:
13. THANK YOU!
If any feedback,
questions,
suggestions, etc.
You may proceed..
