1. CAKE QUESTIONNAIRE
RESULTS & ANALYSIS

2. QUESTION 1: ARE YOU MALE OR FEMALE?
 As a group we passed
out our questionnaires
to a range of genders.
 We asked 5 males and
25 females who are our
primary audience for
our documentary, so
this gender was our
focus in order to get
more accurate results..

3. QUESTION 2: HOW OLD ARE YOU?
 Our results came from a
variety of different ages.
We only asked those
who are in our target
age range (18-50).
 The enabled us to gain a
further understanding
and insight to what the
target audience would
want/say.

4. QUESTION 3: WHAT IS YOUR
FAVOURITE COLOUR?
 This question allowed us to
see what colours our
audience liked.
 The most popular colours
where:
 Blue
 Pink
 Purple
 Red
 This will help our group to
decide on what colours will
attract the audience.
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4
14
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3
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Favourite Colours
Blue
Pink
Silver
Red
Yellow
Green
Purple
Black
White
Orange
Natural Tones

5. QUESTION 4: WHAT COLOURS DO YOU
RELATE TO CAKE?
 This question allowed us
to see what colours
people related to cake.
 The colours:
White, Pink, Cream and
Brown where most
popular. This will help us
to decide what colours
will be relevant and
appropriate to use when
creating the
documentary.
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12
3
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Relatable cake colours
Yellow
Brown
Red
White
Pink
Blue
Magnolia
Purple
Cream
Beige

6. QUESTION 5: WHAT TIME DO YOU USUALLY
SIT DOWN TO WATCH TV?
 To help us decide
scheduling we asked
this question to help
us decide on the most
popular time to
schedule our
documentary for.
 The times: 19:00-
20:00 where most
popular, suggesting
this would be a good
time to place the
documentary.
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96
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Times people sit to watch TV
15:00 15:30
16:00&16:30
17:00&17:30
18:00&18:30
19:00&19:30
20:00&20:30
21:00&21:30
22:00+
Never
Prime Time

7. QUESTION 6: WHAT TV CHANNELS DO YOU
WATCH ON A REGULAR BASIS?
 From our results we
can see what channel
our audience prefers to
watch.
 This helps us to decide
a popular channel to
put our documentary.
 We found BBC
channels to be most
popular- supporting out
initial plans to show our
documentary on BBC 2.
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1111
2 111 4
TV Channels
E4
BBC1
BBC2
BBC3
ITV1
ITV2
Channel 4
Channel 5
Sky Atlantic
Sky Living
Comedy Central
Good Food
Crime&Investgation
Food Network
Gardening
Film4
Univeral
MTV

8. QUESTION 7: DO YOU HAVE AN INTEREST IN
COOKING SHOWS?
 By asking this question
it has enabled us to see
if they are currently
popular with out target
audience.
 This also will help us to
know if we have the
correct target audience.
 Majority of people said
‘Yes’ suggesting we
have the right target
audience.
0
5
10
15
20
25
Yes No
Number of people who
watch cooking shows
Number of
people

9. QUESTION 8: HOW MUCH WOULD YOU SPEND
ON A CAKE?
 Most people said they
would spend ‘Up to
£10’, but some people said
they would spend up to
£35.
 This question helps to
show how the prices have
changed throughout the
years and what different
content could be included
e.g. different types of cake
and the prices that come
along with them.
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9
10
7
How much people who
pay for a cake
Up to £1
Up to £5
Up to £10
Other

10. QUESTION 9: WHAT’S YOUR
FAVOURITE TYPE OF CAKE?
 Including this question
will help when thinking
of what content to
use, it showed that the
most popular type of
cake was ‘Chocolate’.
 This will also help to
define on what
different focuses of
specific types of cake
that the audience find
most popular.
Favourite types of cake
Bakewell Tart
Madeira Cake
Victoria Sponge
Carrot Cake
Red Velvet
Black Forest Gateau
Chocolate Cake
Fruit Cake
Cheese Cake
Cupcakes
Lemon Drizzle

11. QUESTION 10: HAVE YOU EVER BOUGHT A
CUSTOMISED CAKE?
Yes
No
 Most people said they
have bought a customised
cake.
 This question helps to
show how popular buying
customised cakes are.
This means we can
expand on this more in our
documentary and see how
cakes reflect people’s
personalities.

12. QUESTION 11: HOW OFTEN DO YOU EAT
CAKE? Sometimes
Frequently
Most days
Daily
Weekly
Once a week
Twice a week
Once a month
Twice a month
Three times a
month
Special Occasions
Not Often
 This pie chart
shows that
people eat cake
weekly.
 This question
helps to show
how popular
cakes are. This
means we can
expand on this
more in our
documentary and
look at the
consequences of
eating cake
weekly.

13. QUESTION 12: WHAT CELEBRATIONS DO YOU
HAVE CAKE?
0
5
10
15
20
25
What celebrations do you have
they eat cake?
 This graph shows
that people
mainly have cake
on birthdays.
 This question
helps as we
know what
special occasions
people have cake
on and we can
now expand.

14. QUESTION 13: DO YOU KNOW ANY LOCAL
CAKE SHOPS?
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2
4
6
8
 This graph shows
that people know
a few local cake
shops.
 We can use this
information and
set up interviews
or film at these
local shops.

15. QUESTION 14: DO YOU KNOW ANY SONGS
THAT RELATE TO CAKE?
Pat a Cake
If I Knew you
were coming
Happy
birthday
Baby Cakes
Birthday Cake
Candy Man
 This pie chart shows
songs that we could use
in our documentary.