1. My name is Amy Hendrickson and about five years ago I decided to make a switch from a career
in retail to the Public Relations industry. I will graduate from Metropolitan State University in
fall 2016, along with a certificate in Liberal Arts from Minneapolis Community and Technical
College. The first portion of my portfolio includes examples that demonstrate my PR writing
abilities and the second half gives you an idea of my skills in graphic design. I think PR is at it’s
best when the two can be used together to effectively communicate a message, whether it be with
an infographic or a brochure or a newsletter that simplifies data for the audience and catches
their attention. This has been a lifelong passion of mine that served me well in dealing with
people throughout my retail career. I found that people don’t have enough time in the day, so
communicating effectively makes their lives easier and saves them time, which is something I
think we can all appreciate. I hope the following contents of my portfolio give you a better idea
of who I am and how my years of experience in customer service, coupled with my educational
knowledge about PR and graphic design may be an asset to your company.
• Research Paper
• Newspaper Feature Story on Local Gatekeeper Brandi Powell
• Opinion Paper
• Comm 381 Journal Entries
• News Release
• E- Newsletter
• ANR News Release
• Infographics
• Informational Magnet
• Brochure & Flyer
• Event Posters
• Magazine Spread
• Powerpoint
Writing
Design
Amy Hendrickson
ahendr083@gmail.com - 612.269.7704
Table of Contents
Executive Summary

2. Enlightened Networkers
“Social Media Anxiety Disorder is a syndrome that relates to generalized Social Anxiety,
and is acquired when the participation of social media affects the mental and physical well-being
of an individual. Individuals who engage in social media discussions fear that interaction with
people will bring feelings of self-consciousness, judgement, evaluation and inferiority. Often it
leads to feelings of inadequacy, embarrassment and depression” (Wikipedia). With the explosion
of online social networking platforms and the technology behind it in the last decade, many
people are experiencing anxiety about how to act on social networks. Social networks advertise
that they have much to offer us, but without the confidence or knowledge of knowing how to use
them, social networking can feel like more of a burden than an opportunity. The future of online
social networks would be a better environment for everyone if we address the anxieties behind
internet socializing to ensure these powerful tools are working for you and not against you. In the
next decade of online social networking, individuals should take the time to educate themselves,
create smaller yet diverse inner circles, and become tech savvy.
Many people are not comfortable with their own understanding of how to appropriately
use social media or its various platforms, but if they take the time to educate themselves either on
their own or by classroom instruction, that can change. Two business communication teachers
say, “[Their] goal as business communication teachers is to help students understand the
dynamics behind popular social media, to use them most effectively, and to avoid career-
Writing
Research Paper

3. damaging misuses of these tools. In a series of in-class assignments, students learn how network
size, network quality, social distance, network diffusion, and network complexity function not
only in social media but also in the professional world” (Sacks and Graves 84). The two
professors performed a research study that further explains, “an individual's choice of media for
a certain task is significantly correlated with one's experience with the media rather than the
rationally evaluated fit between media and tasks. An individual's perceptions of media
appropriateness vary widely according to one's skill, comfort, and use of the media. This
phenomenon is particularly notable in dealing with new media. Our findings suggest that as
individuals gain more experience with media over time, they may reform their perceptions of
media appropriateness for performing certain tasks. Over time, an individual's media experience
helps develop better understanding of the purposes and uses of new media and thus will allow
the individual to make his or her media choice accordingly” (Media Appropriateness). This
information suggests that by simply using social media and exploring how to use it on one’s
own, an individual will increase his or her experience and comfortability with online networks.
Whether we are currently comfortable with social networking or not, our use, misuse, and even
disuse is projecting a message to the online world and the people we are connected with and will
connect with in the future. The best way to build confidence is to begin using many different
networks to understand which ones you like and which ones you don’t like. Facebook, for
example, just happens to be the most popular networking site that was created and it is the most
widely known, but it doesn’t mean it’s the best or the right one to use at all times. A large part of
our personal understanding is also about knowing some of the rules that revolve around online
social networking. A trade article from Crain's Chicago Business explains that, “Social media

4. works, but be smart about it. Don't mix business and pleasure. If you're using a social networking
site to advance your company's interests, keep it professional, says Rita Brogley, CEO of
Amadesa, an e-business software provider in Evanston. "If you have business contacts, do not
share personal information about your children and family," she says. Facebook's privacy
settings allow you to divide content between items that can be seen only by close friends and
family and content that can be seen by an entire network. . . .Do know the rules. While Facebook
allows third parties to create ads and applications, other sites such as LinkedIn are protective of
user information. So what works on Facebook or MySpace won't necessarily work on a more
professionally oriented site like LinkedIn” (Media Appropriateness). The more a person learns
and educates themselves about social networks and the proper ways to use it, the more that
person can trust that their online interactions are appropriate. While individuals work on their
networking confidence in the longterm, in the meantime, there is something we can all do to
improve our networks today. For the social networks you currently are apart of or are joining,
take the time to analyze your inner circle. If it is more quantity than quality, work on narrowing
the size of your social network to one that will work better for you.
Having smaller, more manageable social circles is key to more personal and professional
success as well. Harvard Business Review’s Robert Thomas and Rob Cross claim, “The right
social network can have a huge impact on your success. But many people have misguided ideas
about what makes a network strong: They believe the key is having a large circle filled with
high-powered contacts. That's not the right approach, say Cross, of UVA's McIntire School of
Commerce, and Thomas, of the Accenture Institute for High Performance” (A Smarter Way To

5. Network). “Core relationships should result in more learning, less bias in decision making, and
greater personal growth and balance. The people in your inner circle should also model positive
behaviors, because if those around you are enthusiastic, authentic, and generous, you will be,
too” (A Smarter Way to Network). Those who give themselves permission to show more
discernment within their online circles will feel more personally empowered and in control of
their online networking. Professionally, the authors continue that, “organizations have seen that
the happiest, highest-performing executives have a different kind of network: select but diverse,
made up of high-quality relationships with people who come from varying spheres and from up
and down the corporate ladder. Effective networks typically range in size from 12 to 18
people” (A Smarter Way to Network). “Energizers bring out the best in everyone around them,
and our data shows that having them in your network is a strong predictor of success over time.
These people aren’t necessarily extroverted or charismatic. They’re people who always see
opportunities, even in challenging situations, and create room for others to meaningfully
contribute. Good energizers are trustworthy and committed to principles larger than their self-
interest, and they enjoy other people. “De-energizers,” by contrast, are quick to point out
obstacles, critique people rather than ideas, are inflexible in their thinking, fail to create
opportunities, miss commitments, and don’t show concern for others. Unfortunately, energy-
sapping interactions have more impact than energizing ones—up to seven times as much,
according to one study. And our own research suggests that roughly 90% of anxiety at work is
created by 5% of one’s network—the people who sap energy” (A Smarter Way to Network). To
feel less stressed and more in control, we should all be confident and feel empowered with who

6. we let into our social networks and who we do not. Lastly, a successful social networker will
take the time to understand how their cell phone technology completely works.
Taking the time to understand all the parts of our cell phones is important, especially
since technology is being upgraded all of the time. “Most people are not masters of their own
phone. They use programs they need, and rarely explore new ones, unless recommended by a
friend. (Think about how you found many of the apps you use.)” Understand, “how to use it
mechanically. (Not just on and off.) Your phone holds technological mysteries and magic that can
make your hours pay higher dividends once you master them.”
Online social networks are a very real part of our daily personal and professional lives.
Those who experience anxiety when it comes to social media can reduce it by educating
themselves and learning how to make online social networks work for them. Understanding cell
phone technology, better managing network inner circles, and being an active participant online
are all ways to help build an individual’s self esteem up to a point where they can become an
efficient and happy user. The more we all take the time to educate ourselves, the sooner we will
have a future filled with confident networkers capable of personal and professional success
online.

7. Love for Locals Brings Minnesota’s Nicest Home
Star Tribune
National Award Winning Journalist and Reporter Brandi Powell Returns to Twin Cities as
a reporter for Channel 5’s KSTP-TV.
By: Amy Hendrickson
“The projected growth for public relations specialists careers is an average of %12
according to the the occupational outlook handbook.” Sitting down with KSTP’s newest reporter,
Brandi Powell, I get her exclusive thoughts on the up and coming profession from a journalist’s
point of view. I learned three important lessons about the relationship between public relations
specialists and journalists from my interview with Powell. The relationship between a public
relations professional and a journalist is a great one when the public relations professional
Newspaper Feature

8. remembers to include the client in the relationship too, use openness and honesty when the
answer is no, and finally, understand that mutually beneficial information means something
different to both parties.
First and foremost, the key to starting a positive relationship between public relations
professionals and journalists is to involve the third person in the relationship, the client. Whereas
a public relations professional looks at themselves as the spokesperson for a client, a client or
company often hires a public relations professional as a shield between himself and the media.
Public relations specialists should be aware of this, and make sure they encourage their client to
talk to the trusted journalist, and encourage interviews and to have a relationship with the
journalist. Public relations specialists need to know when they are standing in the way. So I ask
Powell, “What’s the worst thing a public relations colleague can say to you?”
“No,” she says laughing.
The second lesson is, when a journalist comes to a public relations contact to ask about a
story or to discuss a piece, and is told that the topic is completely off limits or they can’t discuss
it, it can feel like being denied access. The best thing to do as a public relations practitioner in
this case is to be completely open and honest about the reasons why. If the reasons are
situational, or there is a bigger picture, make sure to carefully disclose all of that to the journalist
so he or she understands. That way, if a situation didn’t work out, it still leaves ideas for stories,
possibly in the near future.
Finally, the relationship between a public relations practitioner and a journalist is
supposed to be a mutually beneficial one, but many public relations professionals cross this line
at some point and assume they know what is mutually beneficial information to a journalist

9. without thinking like a journalist, or asking. Public relations people can feel the need to control
everything, but it’s very nice when they don’t, and journalists do appreciate being asked what
their needs are.
I wanted to ask Brandi a personal question about the impact of Minnesota on her life and
I asked Brandi if she had to leave Minnesota in order to appreciate it and come back? The
answer was no. Brandi never stopped loving Minnesota, and the people, the places and the
familiar faces are what brought her back here after following a journalist’s typical career path in
places including California, Las Vegas, New York, North Dakota, and Nevada to name a few. As
well as being fluent in Spanish and an active member of the Association for Black Journalists,
gaining Associated Press recognition in North Dakota for her political reporting is just one of her
many accomplishments. Brandi’s success makes me feel proud to have gone to the same high
school as her, but Brandi would say that, being from Minnesota was what made her proud out in
the world.

10. Segregated Still
The issues resulting from the fact that education is fiercely segregated in our country
matters for a number of reasons. It matters because it is still categorizing the children in our
country according to their race and economic status long after segregation in this way was
supposed to be abolished in our country. There is always a grace period for transition when
things change and it takes a while for everybody to catch up to the requirements and attitudes
involved with new rules, but the education system is an entity that somehow has remained
unchanged and unaffected by our government’s rules. Why are they allowed to continue on like
this? Years later after segregation was supposed to be abolished in our society for good and
legitimate reasons, it has not been. Kovol claims that, “Schools that were already deeply
segregated twenty-five or thirty years ago are no less segregated now, while thousands of other
schools around the country that had been integrated either voluntarily or by the force of law have
since been rapidly re-segregating” (Fair Access, Achievement, and Geography 618)”. The effects
of segregation that Kozol addresses are not practical ones, but unfair realities nonetheless.
So what are the practical effects of segregated education in our country? “Fair Access,
Achievement And Geography: Explaining The Association Between Social Class And Students’
Choice In University,” suggests that it evolves highly around the issue of race. Many
“desegregationists” will say that this theory is “preoccupied with race,” but race is historically so
ingrained in our economy and society that it cannot be ignored. Language, residential, and
socioeconomic status are all reasons that the history of educational segregation is still
Opinion Paper

11. perpetuated. Keeping the white, rich, upperclass youth in power continues the power of the
Western influence. Giving equality, leveling out the playing fields, and giving everyone a fair
chance at education is something that is more expensive, more inclusive, and frankly something
that many people who are already in power, would rather not do.
Works Cited
Kozol, Jonathan. “Still Separate, Still Unequal; America’s Educational Apartheid.” Race, Class,
and Gender in the United States: an Integrated Study. Ed. Paula S. Rothenberg. Eigth ed. New
York: Worth Publishers, 2010. 618-632. Print.
Slack, Kim. “Fair Access, Achievement And Geography: Explaining The Association Between
Social Class And Students’ Choice of University.” Studies In Higher Education 35.3 (2010):
335-350. EBSCO MegaFILE. Web. 27 Nov. 2012.

12. Communication is the third step in the public relations process and is also referred to as the
execution step. The process aspires to inform, persuade, motivate, or achieve mutual
understanding with an audience. Effective communicators are knowledgeable about
communication tools and which ones to use with their audiences.
Depending on the size of the audience, a PR professional will decide when to use mass
communication that is high tech, perceptually based, with a low social presence and is
asynchronous or personalized communication that is low tech, experientially based, with a high
social presence and is synchronous. Some messages are better handled in person while others
help to get the word out to larger audiences through newspapers, radio, television, books, direct
mail to name a few. Regardless of the chosen communication tool, PR professionals can agree
that two-way symmetrical communication is ideal, because understanding is the principal
objective between the source and the receiver rather than persuasion. Unfortunately, mass media
communication tools tend to create more barriers when it comes to achieving the two-way
communication principle, however the media uses and gratification theory reaffirms that the
communication process is still an interactive one at its most basic.
The chapter on communication was very inspiring to me because it reaffirmed my belief in PR. I
really value honest communication between people that is more about achieving understanding
than persuasion. However, as I read through the chapter I realized how challenging it can be to
not only reach audiences, but to understand an audience’s background, education level, and
cultural frames if I want them to pay attention or understand it. I’m wondering what it means
that I personally am turned off by Gillette’s female campaign against scruffy men, but at the
same time, it worked great for their target audience.
Comm 381 Journal

13. Lobbying is aligned with governmental relations and public affairs. One level is informing and
convincing the public about the correctness of an organization’s viewpoint, which is the domain
of the public affairs specialist. Lobbyist efforts, another level, are aimed at the defeat, passage,
or amendment of legislation and regulatory agency policies.
Lobbyists work at the local, state and federal levels of government and represent special interest
groups such as large corporations, business and trade groups, unions, environmental groups,
local governments, nonprofit groups, school districts, and members of various professional
groups. The number and variety of special interests increase greatly at the federal level. This is
because not only do lobbyists need to get inside the government to impact legislation, but
because the issues are so specialized, oftentimes only an insider, a lobbyist, can sort them out.
Lobbyists represent the interests of virtually the entire spectrum of U.S. business, education,
religion, local, national and international pursuits. Although activity like health care legislation
enables influence by vested interests, lobbyists also bring to bear expertise and input from many
contending perspectives which help to forge the actual guidelines and procedures in ways that
legislative aides cannot always accomplish.
What bothers me is that lobbyist expertise is needed to forge guidelines and procedures, and I
understand that, but at the same time lobbyists justify their efforts by claiming to fight on behalf
of the “public’s interest,” when coming up against the government, and this just simply isn’t true
in my mind. As in the case of Obama v. private student loan companies, the resulting
compromise gave more rights to private student loan companies so they wouldn’t have to forfeit
any profits, and nothing changed for the people. I’m glad I read this so I can better understand
lobbyist intentions in the future.
Comm 381 Journal

14. International public relations is the planned and organized efforts of a company, institution, or
government to establish and build relationships with the public or other nations. These publics
are the groups of people who are affected by, or who can affect, the operations of a particular
firm, institution, or government.
Corporations and industries in other countries frequently employ public relations and lobbying
firms to advance their products, services, and political interests in the United States. The Center
for Public Integrity reported that in a six-year period, 700 companies with headquarters in about
100 nations spent more than $520 million lobbying the U.S. government. A fossil fuels
company, for example, will lobby intensely in order to influence negotiations on a global climate
change treaty to slow any progress on the control of greenhouse emissions that would greatly
affect the company’s business. Lobbying can be seen most clearly in developed nations because
they have disclosure regulations. Furthermore, any U.S. corporations who are engaging in
extensive public relations and lobbying activities in other nations for virtually the same reasons
that foreign countries lobby in the United States, don’t have to report such expenditures to the
United States government, and therefore the money spent abroad is unknown.
I am glad I had a chance last week to read about lobbyists in the United States so that I could
better understand their presence on the global stage this week. It is especially clear to me now
how integral lobbyists are in making the world go round because of their expertise and abilities
in certain arenas. However, this power to influence and write legislation all over the world
makes them even more controversial to me. I will be researching in hopes of finding other
seemingly noble organizations like the CPI for further information.
Comm 381 Journal

15. !
News Release
Listen Up Locals! August Through September is Prime Time to
Pick From Peak Produce
MINNEAPOLIS - If you haven’t visited your local Minneapolis Farmer’s Market yet,
you’re not too late. In fact, the months of August through September are when
customers can choose between the widest variety of produce. Vendors use sustainable
farming methods that allow crops to be harvested closer to their peak ripeness during
these months.
Farmers discuss their produce and growing techniques on the organization’s, “Fresh &
Local Podcast,” that is available on iTunes, and contribute healthy and nutritious recipes
to a weekly newsletter that visitors can subscribe to on the organization’s website.
Vendors have gone to lengths to make their products affordable too. EBT program days
allow those with food support to cash in their credits for tokens and use them at the
stands.
The flagship Market location on East Lyndale Avenue N is open every day from 6:00
a.m. to 1:00 p.m. from May through October. The Nicollet Avenue Market is easily
accessible by the Light Rail’s Blue Line and is open on Thursdays.
For more information on locally grown products of the month, visit http://
www.mplsfarmersmarket.com/images/seasonal_chart.pdf.
###
The Minneapolis Farmer’s Market is a non-profit organization with over 230 members
who are committed to the direct market commerce of fresh, nutritious, and locally grown
foods between farmers and members of the community. For more information please
visit http://www.mplsfarmersmarket.com/FreshNews/.
*Written by Amy Hendrickson
News Release

16. E-Newsletter

18. FATHER’S DAY ANR
(ANNOUNCER): ANOTHER MINNESOTA SUMMER MEANS ANOTHER FATHER’S DAY IS
RIGHT AROUND THE CORNER. AND WHAT DO FATHER’S LOVE TO DO ON THIS VERY
SPECIAL DAY? WHY, BARBECUE OF COURSE. THIS YEAR, SHOW DAD HOW MUCH YOU
REALLY CARE BY PICKING THE FRESHEST, MOST NUTRITIOUS PRODUCE FOR HIS
BARBECUE AT YOUR LOCAL FARMER’S MARKET IN THE HEART OF DOWNTOWN
MINNEAPOLIS. COME SUNDAY, JUNE 14 THROUGH SUNDAY, JUNE 21, TO SAMPLE
FRESH PRODUCE, HEAR LIVE MUSIC, AND COLLECT DELICIOUS RECIPES THAT ARE
SURE TO MAKE YOUR DAD'S MOUTH WATER.”
(SMITH): OUR LOCAL VENDORS VALUE THE OPPORTUNITY TO PROVIDE QUALITY,
SEASONAL PRODUCE FOR YOU AND YOUR LOVED ONES. THIS COMMITMENT TO
SELLING HEALTHY, NUTRIENT-RICH, SUSTAINABLE PRODUCE OF THE HIGHEST
QUALITY IS WHAT HAS KEPT THEM IN BUSINESS FOR OVER 120 YEARS.
(ANNOUNCER): AND SHOPPING HERE IS AFFORDABLE, TOO. EBT DAYS OCCUR
SEVERAL TIMES A MONTH TO ENSURE ALL MINNESOTA LOCALS CAN TAKE ENJOY A
FRESH, DELICIOUS AND NUTRITIOUS SUMMER.
ALTERNATIVE SOUNDBITE:
FROM JUNE 14 TO JUNE 21, AT THE MINNEAPOLIS FARMER’S MARKET WE WILL BE
HONORING DADS ALL WEEK LONG WITH LIVE MUSIC, TASTE TESTS, FRESH RECIPES
AND MORE. COME BY AND ENTER YOUR DAD IN A CONTEST TO WIN A DELICIOUS
BARBECUE FOR THE WHOLE FAMILY.
ANR News Release

19.
*Created by Amy Hendrickson
Infographics
Design

20.
*Created by Amy Hendrickson

21. *Created by Amy Hendrickson
Informational Magnet

22. *Created by Amy Hendrickson
John Christakos3/2
Blue Dot
Stephan Bucher3/16
344 Design
Daniel Van Der Velden
Methaven
3/9
Peter Buchanan-Smith
Buchanan-Smith
Tickets:
$20 individual
$64 for the series
Information/Tickets: 612.375.7600 or walkerart.org/tickets/
A New York–based designer,
author, and entrepreneur whose
career has included designing book
jackets. He is the author of several
books, he also teaches—explores the
fascinating lives of ordinary people
and commonplace objects.
While Metahaven focuses on the
proposal as a space for critical
inquiry, currently it merges this
direction with activities such as com-
munication design, spatial design,
consultancy, and writing.
Has worked in the fields of advertising,
graphic design, and illustration. He
began his career at a young age in his
native Germany. Recently, beginning
with just a few drops of ink and a can
of compressed air, Bucher transforms
abstract and random blots into fanciful
and imaginative creatures.
Come see these four, ac-
complished, young designers
lead the way in innovative
design. Thought-provoking,
creative, political, and cut-
ting edge are just a few
of the words that describe
these young guns. Learn
what it took to make it this
far so early in their careers,
and what we can expect
from them for years to come.
3/23
Walker Arts Cinema
Walker Art Center
1750 Hennepin Ave
Minneapolis, Minnesota
55403
Maureen Mooren, designer of the
new Holland Festival logo and the
resulting campaign, sees in her work
a statement that is as much artistic
and communicative, as it is political.
Brochure & Flyer

23.
*Created by Amy Hendrickson
Event Posters

24. *Created by Amy Hendrickson
Among the great American artists of the 20th-
century, Georgia O’Keeffe stands as one of
the most compelling. For nearly a century,
O’Keeffe’s representations of the beauty of the
American landscape were a brave counterpoint
to the chaotic images embraced by the art world.
wild energy that gained her a following among
the critics as well as the public. Though she has
had many imitators, no one since has been able
to paint with such intimacy and stark precision.
Georgia O’Keeffe was born in Sun Prairie,
Wisconsin in 1887. The second of seven chil-
dren, O’Keeffe longed to be an artist from an
early age. In 1905 she attended the Art Institute
of Chicago and a year later went to study at
the Art Students League of New York. Though
her student work was well received she found
-
cial artist in Chicago before moving to Texas to
teach. During the summer of 1915, O’Keeffe
took classes at the Teachers College of Co-
lumbia University in South Carolina, and there
began her re-entry into the world of painting.
Teaching in South Carolina was Arthur Dow, a
specialist in Oriental Art. Dow’s interest in non-
European art helped O’Keeffe move away from
-
ous studies. She said of him, “It wasArthur Dow
something of my own.” Soon after O’Keeffe’s
return to Texas, she made a handful of charcoal
drawings, which she sent to a friend in NewYork.
The friend, Anna Pollitzer, showed them to Al-
(Red Poppy (1927)
24 Minneapolis St. Paul Magazine
Walker Art Center
The Modern Masters Series
fred Stieglitz, a photographer and gallery own-
er. He was enthused with the vibrant energy of
the work, and asked to show them. So, without
exhibition in 1916 at Steiglitz’s “291 Gallery.”
Within two years, Steiglitz had convinced
O’Keeffe to move to New York and devote all
of her time to painting. His regular presenta-
tions of her work had begun to cause a buzz,
and create for a her a small following. Six years
later the two were married, beginning one of
the most fruitful and well-known collabora-
tions of the mod-
ernist era. For the
next twenty years
the two would live
and work together,
Steiglitz creating
an incredible body
of portraits of
O’Keeffe, while
O’Keeffe showed
new drawings and
paintings nearly
every year at the
gallery. Living in
Lake George, New York, and in New York City,
O’Keeffe painted some of her most famous
work. During the 1920s, her large canvasses of
with dynamic energy and erotic tension, while
her cityscapes were testaments to subtle beau-
ty within the most industrial circumstances.
In 1929 O’Keeffe took a vacation with her
friend Beck Strand to Taos, New Mexico. The
trip would forever alter the course of her life.
In love with the open skies and sun-drenched
landscape, O’Keeffe returned every summer
to travel and to paint. When Steiglitz in 1946
died, O’Keeffe took up permanent residence
there. More than almost any of her other works,
these early New Mexico landscapes and still
lifes have come to represent her unique gifts.
The rich texture of the clouds and sky were
similar to her earlier, more sensuous represen-
found the bleached bones of animals long gone.
Throughout the 1950s and 1960s, O’Keeffe’s
fame continued to grow. She traveled around
the world and had a number of major retro-
spectives in the U.S. The most important came
in 1970 at the Whitney Museum of Ameri-
can Art, placing her categorically as one of
painters. The next year O’Keeffe’s vision
deteriorated dramatically, and she withdrew
from artistic life. It was not until 1973, after
meeting Juan Hamilton, a young ceramic art-
ist, which she returned to working. With his
encouragement and assistance, she resumed
painting and sculpting. In 1976 her illustrated
autobiography, GEORGIA O’KEEFFE was a
Major Works
best seller, and the next year she received the
Medal of Freedom from President Gerald Ford.
In 1985 she received the Medal of the Arts from
President Ronald Reagan. In March of the next
year, at the age of 98, O’Keeffe wpassed away
at St. Vincent’s Hospital in Santa Fe, New Mex-
ico. Georgia O’Keeffe’s work remains a promi-
nent part of major national and international
museums. For many, her paintings represent
the beginnings of a new American art free from
the irony and cynicism of the late 20th century.
(Red Poppy (1927)
Left: ( Pansy (1926), Top right: cropped ( Black Iris III (1906), Bottom right: ( New Mexico)
25
“I found I could
say things
with color and
shapes that I
couldn’t say in
any other way,
things that I had
no words for.”
By: Amy Hendrickson
Magazine Spread

25. *Positioning Statement Written by Amy Hendrickson
*Created by Amy Hendrickson
PowerPoint