A presentation I gave on Foursquare and location-based services at a recent Social Media Club breakfast.

1. Location-based services
Why you need to pay attention to
Foursquare, Yelp, Gowalla & co.

3. SXSWi:
Foursquare got 76822
new users
10 percent of checkins
were in Austin

4. SXSWi:
Foursquare had 50
percent penetration – in
the home of GoWalla

5. Point of Foursquare:
Find your friends.
But City Guide is next
push. See where your
friends have BEEN.

6. Foursquare:
Could it become the digital
generation's Zagat?

7. Badges & mayors
are the hook
for Foursquare —
not the point

8. What's next?
“Passive checkins"
Use your credit card, get
checked in

9. Potential uses:
Shack HQ iPhone app -
Tells you how long the
line is at Shakeshack,
using (in part)
Foursquare checkins.

10. Do you have time to devote
to LBS?

11. You can't afford not to.